--- title: "MAC vs Victorinox: Which is searched more?" description: "Is MAC or Victorinox more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chef knife brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/chef-knife-brands/compare/mac-knife-vs-victorinox" publisher: "Brandwave" --- # MAC vs Victorinox: Which is searched more? Is MAC or Victorinox more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chef knife brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MAC and Victorinox - **Competitive set**: Chef knife brands - **Market**: Global - **Month measured**: Sep 2026 - **MAC Share of Search**: 52.7% - **Victorinox Share of Search**: 23.4% ## Is MAC or Victorinox more popular in search? - In September 2026, MAC had more branded searches than Victorinox among chef knife brands worldwide. MAC had about 8,100 branded searches, while Victorinox had 3,600. MAC made up 52.7% of all chef knife brand searches we track, and Victorinox accounted for 23.4%. - MAC was ahead of Victorinox in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MAC’s share of searches among chef knife brands worldwide moved from 37.1% to 52.7%, and its estimated monthly branded searches moved from 9.9K to 8.1K. - Across the 12 months ending September 2026, Victorinox’s share of searches among chef knife brands worldwide moved from 16.5% to 23.4%, and its estimated monthly branded searches moved from 4.4K to 3.6K. ## Top chef knife brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Victorinox was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MAC was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Victorinox was listed before MAC in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wusthof | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Victorinox | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | MAC | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Shun | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | ZWILLING | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | GLOBAL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chef knife brands - Asked ChatGPT "Which chef knife brand should I buy?": 1. Wusthof, 2. MAC, 3. Victorinox - Asked ChatGPT "What are the best chef knife brands?": 1. Wusthof, 2. Victorinox, 3. MAC, 4. Shun, 5. ZWILLING - Asked ChatGPT "What's the best chef knife brand for a home kitchen?": 1. Wusthof, 2. Victorinox, 3. MAC, 4. Shun - Searched Google, AI Overview "best chef knife": 1. Wusthof, 2. Victorinox - Searched Google, AI Overview "good kitchen knives": 1. Wusthof, 2. Shun Not named in any answer: GLOBAL. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for chef knife brands worldwide in September 2026? - In September 2026, Victorinox overtook Wusthof to rank 2nd among chef knife brands worldwide, with 23.4% of the searches. - In September 2026, MAC gained share of searches among chef knife brands worldwide, from 45.5% to 52.7%. ## Month by month | Month | MAC estimated searches | MAC Share of Search | MAC rank | Victorinox estimated searches | Victorinox Share of Search | Victorinox rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 37.1% | 1 | 4.4K | 16.5% | 3 | | Nov 2025 | 14.8K | 41.8% | 1 | 5.4K | 15.3% | 3 | | Dec 2025 | 18.1K | 33.4% | 1 | 6.6K | 12.2% | 3 | | Jan 2026 | 9.9K | 31.2% | 1 | 4.4K | 13.9% | 3 | | Feb 2026 | 8.1K | 32.3% | 2 | 3.6K | 14.3% | 3 | | Mar 2026 | 8.1K | 25.3% | 2 | 3.6K | 11.3% | 4 | | Apr 2026 | 8.1K | 30.6% | 2 | 2.9K | 11% | 3 | | May 2026 | 8.1K | 40.3% | 1 | 2.9K | 14.4% | 3 | | Jun 2026 | 6.6K | 33.4% | 1 | 2.9K | 14.7% | 4 | | Jul 2026 | 8.1K | 39.3% | 1 | 3.6K | 17.5% | 3 | | Aug 2026 | 9.9K | 45.5% | 1 | 4.4K | 20.2% | 3 | | Sep 2026 | 8.1K | 52.7% | 1 | 3.6K | 23.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using MAC’s and Victorinox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MAC**: Measured on the search term “mac knife”. - **Victorinox**: Measured on the search term “kitchen knives victorinox”. - [MAC profile](/demand/global-en/brands/mac-knife) - [Victorinox profile](/demand/global-en/brands/victorinox) - [All chef knife brands worldwide](/demand/global-en/categories/chef-knife-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MAC or Victorinox more popular in search? In September 2026, MAC had more branded searches than Victorinox among chef knife brands worldwide. MAC had about 8,100 branded searches, while Victorinox had 3,600. MAC made up 52.7% of all chef knife brand searches we track, and Victorinox accounted for 23.4%. ## Cite this page Brandwave. "MAC vs Victorinox: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/chef-knife-brands/compare/mac-knife-vs-victorinox This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/chef-knife-brands/compare/mac-knife-vs-victorinox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.