---
title: "GLOBAL vs Wusthof: Which is searched more?"
description: "Which is more popular in search, GLOBAL or Wusthof? Compare estimated monthly branded-search demand and Share of Search inside the Chef knife brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/chef-knife-brands/compare/global-knives-vs-wusthof"
publisher: "Brandwave"
---

# GLOBAL vs Wusthof: Which is searched more?

Which is more popular in search, GLOBAL or Wusthof? Compare estimated monthly branded-search demand and Share of Search inside the Chef knife brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GLOBAL and Wusthof
- **Competitive set**: Chef knife brands
- **Market**: Global
- **Month measured**: Sep 2026
- **GLOBAL Share of Search**: 12.1%
- **Wusthof Share of Search**: 22%

## Which is more popular in search, GLOBAL or Wusthof?

- In September 2026, Wusthof had more branded searches than GLOBAL among chef knife brands worldwide. Wusthof was estimated to have 1.6K branded searches compared to GLOBAL’s 880, and held a 22% Share of Search versus GLOBAL’s 12.1%.
- Wusthof was ahead of GLOBAL in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among chef knife brands worldwide moved from 5.2% to 12.1%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among chef knife brands worldwide moved from 48.3% to 22%, and its estimated monthly branded searches moved from 8.1K to 1.6K.

## How did search popularity change for chef knife brands worldwide in September 2026?

- In September 2026, Victorinox overtook Wusthof to become the leader among chef knife brands worldwide, with 49.5% estimated Share of Search.
- In September 2026, GLOBAL gained estimated Share of Search among chef knife brands worldwide, from 7.4% to 12.1%.
- In September 2026, Wusthof lost estimated Share of Search among chef knife brands worldwide, from 45.5% to 22%.

## Month by month

| Month | GLOBAL estimated searches | GLOBAL Share of Search | GLOBAL rank | Wusthof estimated searches | Wusthof Share of Search | Wusthof rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 5.2% | 5 | 8.1K | 48.3% | 1 |
| Nov 2025 | 1.3K | 6.3% | 5 | 9.9K | 48.1% | 1 |
| Dec 2025 | 1.6K | 4.4% | 5 | 18.1K | 50.1% | 1 |
| Jan 2026 | 1K | 4.6% | 5 | 9.9K | 45.4% | 1 |
| Feb 2026 | 880 | 5.2% | 4 | 9.9K | 58.2% | 1 |
| Mar 2026 | 880 | 3.7% | 4 | 12.1K | 50.6% | 1 |
| Apr 2026 | 720 | 3.9% | 4 | 12.1K | 66% | 1 |
| May 2026 | 720 | 6% | 4 | 5.4K | 45% | 1 |
| Jun 2026 | 720 | 5.5% | 4 | 4.4K | 33.5% | 2 |
| Jul 2026 | 720 | 5.8% | 4 | 6.6K | 52.7% | 1 |
| Aug 2026 | 880 | 7.4% | 3 | 5.4K | 45.5% | 1 |
| Sep 2026 | 880 | 12.1% | 3 | 1.6K | 22% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using GLOBAL’s and Wusthof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GLOBAL**: Measured on the search term “global kitchen knives”.
- **Wusthof**: Measured on the search term “kitchen knives wusthof”.

- [GLOBAL profile](/demand/global-en/brands/global-knives)
- [Wusthof profile](/demand/global-en/brands/wusthof)
- [All chef knife brands worldwide](/demand/global-en/categories/chef-knife-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, GLOBAL or Wusthof?

In September 2026, Wusthof had more branded searches than GLOBAL among chef knife brands worldwide. Wusthof was estimated to have 1.6K branded searches compared to GLOBAL’s 880, and held a 22% Share of Search versus GLOBAL’s 12.1%.

## Cite this page

Brandwave. "GLOBAL vs Wusthof: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/chef-knife-brands/compare/global-knives-vs-wusthof

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/chef-knife-brands/compare/global-knives-vs-wusthof. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.