---
title: "Chef knife brands: Which are searched most?"
description: "Compare the chef knife brands people buy. Share of Search among Victorinox, Wusthof, GLOBAL, ZWILLING and Shun, the chef knife brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/chef-knife-brands"
publisher: "Brandwave"
---

# Chef knife brands: Which are searched most?

Compare the chef knife brands people buy. Share of Search among Victorinox, Wusthof, GLOBAL, ZWILLING and Shun, the chef knife brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Chef knife brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Victorinox, 49.5%

## Which brand is most popular in search among chef knife brands worldwide?

- In September 2026, Victorinox was the most searched among chef knife brands worldwide, with an estimated 3.6K branded searches and 49.5% estimated Share of Search within this set.
- Wusthof is in 2nd place, 27.5 percentage points behind at 22% Share of Search.
- Across the 12 months ending September 2026, Victorinox’s estimated Share of Search among chef knife brands worldwide increased from 26.2% to 49.5%.
- Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among chef knife brands worldwide decreased from 48.3% to 22%.
- Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among chef knife brands worldwide increased from 5.2% to 12.1%.
- Across the 12 months ending September 2026, ZWILLING’s estimated Share of Search among chef knife brands worldwide increased from 6% to 9.9%.
- Across the 12 months ending September 2026, Shun’s estimated Share of Search among chef knife brands worldwide decreased from 14.3% to 6.6%.
- Across the 12 months ending September 2026, Victorinox’s estimated Share of Search among chef knife brands worldwide peaked at 49.5% in September 2026 and was lowest at 15.1% in March 2026.
- Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among chef knife brands worldwide peaked at 66% in April 2026 and was lowest at 22% in September 2026.
- Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among chef knife brands worldwide peaked at 12.1% in September 2026 and was lowest at 3.7% in March 2026.
- Across the 12 months ending September 2026, ZWILLING’s estimated Share of Search among chef knife brands worldwide peaked at 16.5% in January 2026 and was lowest at 3% in March 2026.
- Across the 12 months ending September 2026, Shun’s estimated Share of Search among chef knife brands worldwide peaked at 33.5% in June 2026 and was lowest at 4% in August 2026.
- Across the 12 months ending September 2026, Victorinox rose from 2nd to 1st among chef knife brands worldwide.
- Across the 12 months ending September 2026, Wusthof fell from 1st to 2nd among chef knife brands worldwide.
- Across the 12 months ending September 2026, GLOBAL rose from 5th to 3rd among chef knife brands worldwide.
- Across the 12 months ending September 2026, Shun fell from 3rd to 5th among chef knife brands worldwide.

## Compare search popularity between leading brands

- [Victorinox vs Wusthof: compare search popularity](/demand/global-en/compare/victorinox-vs-wusthof): 49.5% against 22% Share of Search.
- [Victorinox vs GLOBAL: compare search popularity](/demand/global-en/compare/global-knives-vs-victorinox): 49.5% against 12.1% Share of Search.
- [Victorinox vs ZWILLING: compare search popularity](/demand/global-en/compare/victorinox-vs-zwilling): 49.5% against 9.9% Share of Search.
- [Victorinox vs Shun: compare search popularity](/demand/global-en/compare/shun-knives-vs-victorinox): 49.5% against 6.6% Share of Search.
- [Wusthof vs GLOBAL: compare search popularity](/demand/global-en/compare/global-knives-vs-wusthof): 22% against 12.1% Share of Search.
- [Wusthof vs ZWILLING: compare search popularity](/demand/global-en/compare/wusthof-vs-zwilling): 22% against 9.9% Share of Search.
- [Wusthof vs Shun: compare search popularity](/demand/global-en/compare/shun-knives-vs-wusthof): 22% against 6.6% Share of Search.
- [GLOBAL vs ZWILLING: compare search popularity](/demand/global-en/compare/global-knives-vs-zwilling): 12.1% against 9.9% Share of Search.
- [GLOBAL vs Shun: compare search popularity](/demand/global-en/compare/global-knives-vs-shun-knives): 12.1% against 6.6% Share of Search.
- [ZWILLING vs Shun: compare search popularity](/demand/global-en/compare/shun-knives-vs-zwilling): 9.9% against 6.6% Share of Search.

## How did search popularity change for chef knife brands worldwide in September 2026?

- In September 2026, Victorinox overtook Wusthof to become the leader among chef knife brands worldwide, with 49.5% estimated Share of Search.
- In September 2026, GLOBAL gained estimated Share of Search among chef knife brands worldwide, from 7.4% to 12.1%.
- In September 2026, ZWILLING gained estimated Share of Search among chef knife brands worldwide, from 6.1% to 9.9%.
- In September 2026, Shun gained estimated Share of Search among chef knife brands worldwide, from 4% to 6.6%.
- In September 2026, Wusthof lost estimated Share of Search among chef knife brands worldwide, from 45.5% to 22%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Victorinox | 49.5% | 3.6K | -18.2% | Victorinox |
| 2 | Wusthof | 22% | 1.6K | -70.4% | Wusthof |
| 3 | GLOBAL | 12.1% | 880 | 0.0% | GLOBAL |
| 4 | ZWILLING | 9.9% | 720 | 0.0% | ZWILLING |
| 5 | Shun | 6.6% | 480 | 0.0% | Shun |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wusthof | 8.1K | 48.3% | 1 |
| Oct 2025 | Victorinox | 4.4K | 26.2% | 2 |
| Oct 2025 | Shun | 2.4K | 14.3% | 3 |
| Oct 2025 | ZWILLING | 1K | 6% | 4 |
| Oct 2025 | GLOBAL | 880 | 5.2% | 5 |
| Nov 2025 | Wusthof | 9.9K | 48.1% | 1 |
| Nov 2025 | Victorinox | 5.4K | 26.2% | 2 |
| Nov 2025 | Shun | 2.4K | 11.7% | 3 |
| Nov 2025 | ZWILLING | 1.6K | 7.8% | 4 |
| Nov 2025 | GLOBAL | 1.3K | 6.3% | 5 |
| Dec 2025 | Wusthof | 18.1K | 50.1% | 1 |
| Dec 2025 | Victorinox | 6.6K | 18.3% | 2 |
| Dec 2025 | Shun | 5.4K | 15% | 3 |
| Dec 2025 | ZWILLING | 4.4K | 12.2% | 4 |
| Dec 2025 | GLOBAL | 1.6K | 4.4% | 5 |
| Jan 2026 | Wusthof | 9.9K | 45.4% | 1 |
| Jan 2026 | Victorinox | 4.4K | 20.2% | 2 |
| Jan 2026 | ZWILLING | 3.6K | 16.5% | 3 |
| Jan 2026 | Shun | 2.9K | 13.3% | 4 |
| Jan 2026 | GLOBAL | 1K | 4.6% | 5 |
| Feb 2026 | Wusthof | 9.9K | 58.2% | 1 |
| Feb 2026 | Victorinox | 3.6K | 21.2% | 2 |
| Feb 2026 | Shun | 1.9K | 11.2% | 3 |
| Feb 2026 | GLOBAL | 880 | 5.2% | 4 |
| Feb 2026 | ZWILLING | 720 | 4.2% | 5 |
| Mar 2026 | Wusthof | 12.1K | 50.6% | 1 |
| Mar 2026 | Shun | 6.6K | 27.6% | 2 |
| Mar 2026 | Victorinox | 3.6K | 15.1% | 3 |
| Mar 2026 | GLOBAL | 880 | 3.7% | 4 |
| Mar 2026 | ZWILLING | 720 | 3% | 5 |
| Apr 2026 | Wusthof | 12.1K | 66% | 1 |
| Apr 2026 | Victorinox | 2.9K | 15.8% | 2 |
| Apr 2026 | Shun | 1.9K | 10.4% | 3 |
| Apr 2026 | GLOBAL | 720 | 3.9% | 4 |
| Apr 2026 | ZWILLING | 720 | 3.9% | 5 |
| May 2026 | Wusthof | 5.4K | 45% | 1 |
| May 2026 | Victorinox | 2.9K | 24.1% | 2 |
| May 2026 | Shun | 2.4K | 20% | 3 |
| May 2026 | GLOBAL | 720 | 6% | 4 |
| May 2026 | ZWILLING | 590 | 4.9% | 5 |
| Jun 2026 | Shun | 4.4K | 33.5% | 1 |
| Jun 2026 | Wusthof | 4.4K | 33.5% | 2 |
| Jun 2026 | Victorinox | 2.9K | 22.1% | 3 |
| Jun 2026 | GLOBAL | 720 | 5.5% | 4 |
| Jun 2026 | ZWILLING | 720 | 5.5% | 5 |
| Jul 2026 | Wusthof | 6.6K | 52.7% | 1 |
| Jul 2026 | Victorinox | 3.6K | 28.8% | 2 |
| Jul 2026 | ZWILLING | 880 | 7% | 3 |
| Jul 2026 | GLOBAL | 720 | 5.8% | 4 |
| Jul 2026 | Shun | 720 | 5.8% | 5 |
| Aug 2026 | Wusthof | 5.4K | 45.5% | 1 |
| Aug 2026 | Victorinox | 4.4K | 37% | 2 |
| Aug 2026 | GLOBAL | 880 | 7.4% | 3 |
| Aug 2026 | ZWILLING | 720 | 6.1% | 4 |
| Aug 2026 | Shun | 480 | 4% | 5 |
| Sep 2026 | Victorinox | 3.6K | 49.5% | 1 |
| Sep 2026 | Wusthof | 1.6K | 22% | 2 |
| Sep 2026 | GLOBAL | 880 | 12.1% | 3 |
| Sep 2026 | ZWILLING | 720 | 9.9% | 4 |
| Sep 2026 | Shun | 480 | 6.6% | 5 |

## What is being compared

- **GLOBAL**: Measured on the search term “global kitchen knives”.
- **Shun**: Measured on the search term “kitchen knives shun”.
- **Victorinox**: Measured on the search term “kitchen knives victorinox”.
- **Wusthof**: Measured on the search term “kitchen knives wusthof”.
- **ZWILLING**: Measured on the search term “kitchen knives zwilling”.

- [GLOBAL](/demand/global-en/brands/global-knives)
- [Shun](/demand/global-en/brands/shun-knives)
- [Victorinox](/demand/global-en/brands/victorinox)
- [Wusthof](/demand/global-en/brands/wusthof)
- [ZWILLING](/demand/global-en/brands/zwilling)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among chef knife brands worldwide?

In September 2026, Victorinox was the most searched among chef knife brands worldwide, with an estimated 3.6K branded searches and 49.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Chef knife brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/chef-knife-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/chef-knife-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.