--- title: "Changing bag brands: Which are searched most?" description: "Compare the changing bag brands people buy. Share of Search among Bugaboo, Silver Cross, Skip Hop, Storksak and Babymel, the changing bag brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/changing-bag-brands" publisher: "Brandwave" --- # Changing bag brands: Which are searched most? Compare the changing bag brands people buy. Share of Search among Bugaboo, Silver Cross, Skip Hop, Storksak and Babymel, the changing bag brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Changing bag brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Bugaboo, 66.5% ## Which brand is most popular in search among changing bag brands worldwide? - In September 2026, Bugaboo was the most searched among changing bag brands worldwide, with an estimated 246K branded searches and 66.5% estimated Share of Search within this set. - Silver Cross is in 2nd place, 46.5 percentage points behind at 20% Share of Search. - Across the 12 months ending September 2026, Bugaboo’s estimated Share of Search among changing bag brands worldwide peaked at 66.5% in March 2026 and was lowest at 61.9% in February 2026. - Across the 12 months ending September 2026, Silver Cross’ estimated Share of Search among changing bag brands worldwide peaked at 22.8% in December 2025 and was lowest at 19.4% in November 2025. - Across the 12 months ending September 2026, Skip Hop’s estimated Share of Search among changing bag brands worldwide peaked at 15.9% in January 2026 and was lowest at 13.4% in October 2025. - Across the 12 months ending September 2026, Bugaboo, Silver Cross, Skip Hop, Storksak and Babymel held steady: their estimated Share of Search among changing bag brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Bugaboo vs Silver Cross: compare search popularity](/demand/global-en/compare/bugaboo-vs-silver-cross): 66.5% against 20% Share of Search. - [Bugaboo vs Skip Hop: compare search popularity](/demand/global-en/compare/bugaboo-vs-skip-hop): 66.5% against 13.4% Share of Search. - [Silver Cross vs Skip Hop: compare search popularity](/demand/global-en/compare/silver-cross-vs-skip-hop): 20% against 13.4% Share of Search. ## How did search popularity change for changing bag brands worldwide in September 2026? - In September 2026, Bugaboo gained estimated Share of Search among changing bag brands worldwide, from 64.6% to 66.5%. - In September 2026, Silver Cross gained estimated Share of Search among changing bag brands worldwide, from 19.4% to 20%. - In September 2026, Skip Hop lost estimated Share of Search among changing bag brands worldwide, from 15.9% to 13.4%. - Estimated monthly branded searches for Storksak worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Bugaboo | 66.5% | 246K | 0.0% | Bugaboo | | 2 | Silver Cross | 20% | 74K | 0.0% | Silver Cross | | 3 | Skip Hop | 13.4% | 49.5K | -18.2% | Skip Hop | | 4 | Storksak | 0.07% | 260 | -18.8% | Storksak | | 5 | Babymel | 0.04% | 140 | -17.6% | Babymel | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bugaboo | 246K | 66.5% | 1 | | Oct 2025 | Silver Cross | 74K | 20% | 2 | | Oct 2025 | Skip Hop | 49.5K | 13.4% | 3 | | Oct 2025 | Storksak | 320 | 0.09% | 4 | | Oct 2025 | Babymel | 140 | 0.04% | 5 | | Nov 2025 | Bugaboo | 246K | 64.6% | 1 | | Nov 2025 | Silver Cross | 74K | 19.4% | 2 | | Nov 2025 | Skip Hop | 60.5K | 15.9% | 3 | | Nov 2025 | Storksak | 320 | 0.08% | 4 | | Nov 2025 | Babymel | 170 | 0.04% | 5 | | Dec 2025 | Bugaboo | 201K | 61.9% | 1 | | Dec 2025 | Silver Cross | 74K | 22.8% | 2 | | Dec 2025 | Skip Hop | 49.5K | 15.2% | 3 | | Dec 2025 | Storksak | 210 | 0.06% | 4 | | Dec 2025 | Babymel | 140 | 0.04% | 5 | | Jan 2026 | Bugaboo | 246K | 64.6% | 1 | | Jan 2026 | Silver Cross | 74K | 19.4% | 2 | | Jan 2026 | Skip Hop | 60.5K | 15.9% | 3 | | Jan 2026 | Storksak | 260 | 0.07% | 4 | | Jan 2026 | Babymel | 140 | 0.04% | 5 | | Feb 2026 | Bugaboo | 201K | 61.9% | 1 | | Feb 2026 | Silver Cross | 74K | 22.8% | 2 | | Feb 2026 | Skip Hop | 49.5K | 15.2% | 3 | | Feb 2026 | Storksak | 260 | 0.08% | 4 | | Feb 2026 | Babymel | 140 | 0.04% | 5 | | Mar 2026 | Bugaboo | 246K | 66.5% | 1 | | Mar 2026 | Silver Cross | 74K | 20% | 2 | | Mar 2026 | Skip Hop | 49.5K | 13.4% | 3 | | Mar 2026 | Storksak | 260 | 0.07% | 4 | | Mar 2026 | Babymel | 110 | 0.03% | 5 | | Apr 2026 | Bugaboo | 246K | 66.5% | 1 | | Apr 2026 | Silver Cross | 74K | 20% | 2 | | Apr 2026 | Skip Hop | 49.5K | 13.4% | 3 | | Apr 2026 | Storksak | 260 | 0.07% | 4 | | Apr 2026 | Babymel | 140 | 0.04% | 5 | | May 2026 | Bugaboo | 246K | 66.5% | 1 | | May 2026 | Silver Cross | 74K | 20% | 2 | | May 2026 | Skip Hop | 49.5K | 13.4% | 3 | | May 2026 | Storksak | 260 | 0.07% | 4 | | May 2026 | Babymel | 140 | 0.04% | 5 | | Jun 2026 | Bugaboo | 246K | 66.5% | 1 | | Jun 2026 | Silver Cross | 74K | 20% | 2 | | Jun 2026 | Skip Hop | 49.5K | 13.4% | 3 | | Jun 2026 | Storksak | 320 | 0.09% | 4 | | Jun 2026 | Babymel | 140 | 0.04% | 5 | | Jul 2026 | Bugaboo | 246K | 66.5% | 1 | | Jul 2026 | Silver Cross | 74K | 20% | 2 | | Jul 2026 | Skip Hop | 49.5K | 13.4% | 3 | | Jul 2026 | Storksak | 260 | 0.07% | 4 | | Jul 2026 | Babymel | 170 | 0.05% | 5 | | Aug 2026 | Bugaboo | 246K | 64.6% | 1 | | Aug 2026 | Silver Cross | 74K | 19.4% | 2 | | Aug 2026 | Skip Hop | 60.5K | 15.9% | 3 | | Aug 2026 | Storksak | 320 | 0.08% | 4 | | Aug 2026 | Babymel | 170 | 0.04% | 5 | | Sep 2026 | Bugaboo | 246K | 66.5% | 1 | | Sep 2026 | Silver Cross | 74K | 20% | 2 | | Sep 2026 | Skip Hop | 49.5K | 13.4% | 3 | | Sep 2026 | Storksak | 260 | 0.07% | 4 | | Sep 2026 | Babymel | 140 | 0.04% | 5 | ## What is being compared - **Babymel**: Measured on the search term “babymel bag”. - **Bugaboo**: Measured on the search term “bugaboo”. - **Silver Cross**: Measured on the search term “silver cross”. - **Skip Hop**: Measured on the search term “skip hop”. - **Storksak**: Measured on the search term “storksak bag”. - [Babymel](/demand/global-en/brands/babymel) - [Bugaboo](/demand/global-en/brands/bugaboo) - [Silver Cross](/demand/global-en/brands/silver-cross) - [Skip Hop](/demand/global-en/brands/skip-hop) - [Storksak](/demand/global-en/brands/storksak) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among changing bag brands worldwide? In September 2026, Bugaboo was the most searched among changing bag brands worldwide, with an estimated 246K branded searches and 66.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Changing bag brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/changing-bag-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/changing-bag-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.