---
title: "Change data capture platforms: Which brands are most popular in search?"
description: "Compare the tools that stream database changes. Share of Search among Fivetran, Airbyte, Debezium, Striim and Estuary, the change data capture platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/change-data-capture-platforms"
publisher: "Brandwave"
---

# Change data capture platforms: Which brands are most popular in search?

Compare the tools that stream database changes. Share of Search among Fivetran, Airbyte, Debezium, Striim and Estuary, the change data capture platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Change data capture platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Fivetran, 46.6%

## Which brand is most popular in search among change data capture platforms worldwide?

- In August 2026, Fivetran was the most searched among change data capture platforms worldwide, with an estimated 40.5K branded searches and 46.6% estimated Share of Search within this set.
- Airbyte is in 2nd place, 21 percentage points behind at 25.5% Share of Search.
- Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among change data capture platforms worldwide decreased from 51.1% to 46.6%.
- Across the 11 months ending August 2026, Airbyte’s estimated Share of Search among change data capture platforms worldwide decreased from 28% to 25.5%.
- Across the 11 months ending August 2026, Debezium’s estimated Share of Search among change data capture platforms worldwide increased from 18.7% to 25.5%.
- Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among change data capture platforms worldwide peaked at 51.1% in October 2025 and was lowest at 43.8% in December 2025.
- Across the 11 months ending August 2026, Airbyte’s estimated Share of Search among change data capture platforms worldwide peaked at 29.5% in July 2026 and was lowest at 25.5% in August 2026.
- Across the 11 months ending August 2026, Striim and Estuary held steady: their estimated Share of Search among change data capture platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fivetran vs Airbyte: compare search popularity](/demand/global-en/compare/airbyte-vs-fivetran): 46.6% against 25.5% Share of Search.
- [Fivetran vs Debezium: compare search popularity](/demand/global-en/compare/debezium-vs-fivetran): 46.6% against 25.5% Share of Search.
- [Fivetran vs Striim: compare search popularity](/demand/global-en/compare/fivetran-vs-striim): 46.6% against 2.2% Share of Search.
- [Airbyte vs Debezium: compare search popularity](/demand/global-en/compare/airbyte-vs-debezium): 25.5% Share of Search each.
- [Airbyte vs Striim: compare search popularity](/demand/global-en/compare/airbyte-vs-striim): 25.5% against 2.2% Share of Search.
- [Debezium vs Striim: compare search popularity](/demand/global-en/compare/debezium-vs-striim): 25.5% against 2.2% Share of Search.

## How did search popularity change for change data capture platforms worldwide in August 2026?

- In August 2026, Fivetran gained estimated Share of Search among change data capture platforms worldwide, from 44.1% to 46.6%.
- In August 2026, Debezium gained estimated Share of Search among change data capture platforms worldwide, from 24.2% to 25.5%.
- In August 2026, Airbyte lost estimated Share of Search among change data capture platforms worldwide, from 29.5% to 25.5%.
- Estimated monthly branded searches for Estuary worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.
- Estimated monthly branded searches for Striim worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fivetran | 46.6% | 40.5K | 0.0% | Fivetran |
| 2 | Airbyte | 25.5% | 22.2K | -18.1% | Airbyte |
| 3 | Debezium | 25.5% | 22.2K | 0.0% | Debezium |
| 4 | Striim | 2.2% | 1.9K | 0.0% | Striim |
| 5 | Estuary | 0.2% | 170 | 0.0% | Estuary |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fivetran | 74K | 51.1% | 1 |
| Oct 2025 | Airbyte | 40.5K | 28% | 2 |
| Oct 2025 | Debezium | 27.1K | 18.7% | 3 |
| Oct 2025 | Striim | 2.9K | 2% | 4 |
| Oct 2025 | Estuary | 320 | 0.22% | 5 |
| Nov 2025 | Fivetran | 49.5K | 44.1% | 1 |
| Nov 2025 | Airbyte | 33.1K | 29.5% | 2 |
| Nov 2025 | Debezium | 27.1K | 24.1% | 3 |
| Nov 2025 | Striim | 2.4K | 2.1% | 4 |
| Nov 2025 | Estuary | 210 | 0.19% | 5 |
| Dec 2025 | Fivetran | 40.5K | 43.8% | 1 |
| Dec 2025 | Airbyte | 27.1K | 29.3% | 2 |
| Dec 2025 | Debezium | 22.2K | 24% | 3 |
| Dec 2025 | Striim | 2.4K | 2.6% | 4 |
| Dec 2025 | Estuary | 170 | 0.18% | 5 |
| Jan 2026 | Fivetran | 49.5K | 44.1% | 1 |
| Jan 2026 | Airbyte | 33.1K | 29.5% | 2 |
| Jan 2026 | Debezium | 27.1K | 24.1% | 3 |
| Jan 2026 | Striim | 2.4K | 2.1% | 4 |
| Jan 2026 | Estuary | 210 | 0.19% | 5 |
| Feb 2026 | Fivetran | 49.5K | 44.1% | 1 |
| Feb 2026 | Airbyte | 33.1K | 29.5% | 2 |
| Feb 2026 | Debezium | 27.1K | 24.1% | 3 |
| Feb 2026 | Striim | 2.4K | 2.1% | 4 |
| Feb 2026 | Estuary | 210 | 0.19% | 5 |
| Mar 2026 | Fivetran | 49.5K | 43.9% | 1 |
| Mar 2026 | Airbyte | 33.1K | 29.3% | 2 |
| Mar 2026 | Debezium | 27.1K | 24% | 3 |
| Mar 2026 | Striim | 2.9K | 2.6% | 4 |
| Mar 2026 | Estuary | 210 | 0.19% | 5 |
| Apr 2026 | Fivetran | 49.5K | 44.1% | 1 |
| Apr 2026 | Airbyte | 33.1K | 29.5% | 2 |
| Apr 2026 | Debezium | 27.1K | 24.1% | 3 |
| Apr 2026 | Striim | 2.4K | 2.1% | 4 |
| Apr 2026 | Estuary | 210 | 0.19% | 5 |
| May 2026 | Fivetran | 49.5K | 48.8% | 1 |
| May 2026 | Airbyte | 27.1K | 26.7% | 2 |
| May 2026 | Debezium | 22.2K | 21.9% | 3 |
| May 2026 | Striim | 2.4K | 2.4% | 4 |
| May 2026 | Estuary | 210 | 0.21% | 5 |
| Jun 2026 | Fivetran | 49.5K | 48.8% | 1 |
| Jun 2026 | Airbyte | 27.1K | 26.7% | 2 |
| Jun 2026 | Debezium | 22.2K | 21.9% | 3 |
| Jun 2026 | Striim | 2.4K | 2.4% | 4 |
| Jun 2026 | Estuary | 210 | 0.21% | 5 |
| Jul 2026 | Fivetran | 40.5K | 44.1% | 1 |
| Jul 2026 | Airbyte | 27.1K | 29.5% | 2 |
| Jul 2026 | Debezium | 22.2K | 24.2% | 3 |
| Jul 2026 | Striim | 1.9K | 2.1% | 4 |
| Jul 2026 | Estuary | 170 | 0.19% | 5 |
| Aug 2026 | Fivetran | 40.5K | 46.6% | 1 |
| Aug 2026 | Airbyte | 22.2K | 25.5% | 2 |
| Aug 2026 | Debezium | 22.2K | 25.5% | 3 |
| Aug 2026 | Striim | 1.9K | 2.2% | 4 |
| Aug 2026 | Estuary | 170 | 0.2% | 5 |
| Sep 2026 | Airbyte | — | — | — |
| Sep 2026 | Debezium | — | — | — |
| Sep 2026 | Estuary | — | — | — |
| Sep 2026 | Fivetran | — | — | — |
| Sep 2026 | Striim | — | — | — |

## What is being compared

- **Airbyte**: Measured on the search term “airbyte”.
- **Debezium**: Measured on the search term “debezium”.
- **Estuary**: Measured on the search term “estuary data”.
- **Fivetran**: Measured on the search term “fivetran”.
- **Striim**: Measured on the search term “striim”.

- [Airbyte](/demand/global-en/brands/airbyte)
- [Debezium](/demand/global-en/brands/debezium)
- [Estuary](/demand/global-en/brands/estuary)
- [Fivetran](/demand/global-en/brands/fivetran)
- [Striim](/demand/global-en/brands/striim)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among change data capture platforms worldwide?

In August 2026, Fivetran was the most searched among change data capture platforms worldwide, with an estimated 40.5K branded searches and 46.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Change data capture platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/change-data-capture-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/change-data-capture-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
