---
title: "Challenger activewear brands: Which brands are most popular in search?"
description: "Compare a curated set of fitness and activewear brands through worldwide English-curated branded search demand. The set focuses on digitally prominent specialist brands rather than the entire sportswear market. Share of Search among Gymshark, Vuori, Alo Yoga, AYBL, Oner Active and SET ACTIVE, the challenger activewear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/challenger-activewear-brands"
publisher: "Brandwave"
---

# Challenger activewear brands: Which brands are most popular in search?

Compare a curated set of fitness and activewear brands through worldwide English-curated branded search demand. The set focuses on digitally prominent specialist brands rather than the entire sportswear market. Share of Search among Gymshark, Vuori, Alo Yoga, AYBL, Oner Active and SET ACTIVE, the challenger activewear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Challenger activewear brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Gymshark, 44%

## Which brand is most popular in search among challenger activewear brands worldwide?

- In August 2026, Gymshark was the most searched among challenger activewear brands worldwide, with an estimated 3.4M branded searches and 44% estimated Share of Search within this set.
- Vuori is in 2nd place, 27.1 percentage points behind at 16.9% Share of Search.
- Across the 11 months ending August 2026, Gymshark’s estimated Share of Search among challenger activewear brands worldwide decreased from 48.7% to 44%.
- Across the 11 months ending August 2026, Vuori’s estimated Share of Search among challenger activewear brands worldwide increased from 15.3% to 16.9%.
- Across the 11 months ending August 2026, Alo Yoga’s estimated Share of Search among challenger activewear brands worldwide decreased from 19.9% to 15.1%.
- Across the 11 months ending August 2026, AYBL’s estimated Share of Search among challenger activewear brands worldwide increased from 5.6% to 9.3%.
- Across the 11 months ending August 2026, Oner Active’s estimated Share of Search among challenger activewear brands worldwide increased from 8% to 8.8%.
- Across the 11 months ending August 2026, SET ACTIVE’s estimated Share of Search among challenger activewear brands worldwide increased from 2.4% to 5.9%.
- Across the 11 months ending August 2026, Gymshark’s estimated Share of Search among challenger activewear brands worldwide peaked at 60.8% in November 2025 and was lowest at 44% in August 2026.
- Across the 11 months ending August 2026, Vuori’s estimated Share of Search among challenger activewear brands worldwide peaked at 19.6% in December 2025 and was lowest at 12.6% in November 2025.
- Across the 11 months ending August 2026, Alo Yoga’s estimated Share of Search among challenger activewear brands worldwide peaked at 19.9% in October 2025 and was lowest at 11.3% in November 2025.
- Across the 11 months ending August 2026, AYBL’s estimated Share of Search among challenger activewear brands worldwide peaked at 12% in March 2026 and was lowest at 5.6% in October 2025.
- Across the 11 months ending August 2026, Oner Active’s estimated Share of Search among challenger activewear brands worldwide peaked at 9.8% in January 2026 and was lowest at 6.7% in November 2025.
- Across the 11 months ending August 2026, SET ACTIVE’s estimated Share of Search among challenger activewear brands worldwide peaked at 5.9% in August 2026 and was lowest at 1.6% in November 2025.
- Across the 11 months ending August 2026, Vuori rose from 3rd to 2nd among challenger activewear brands worldwide.
- Across the 11 months ending August 2026, Alo Yoga fell from 2nd to 3rd among challenger activewear brands worldwide.
- Across the 11 months ending August 2026, AYBL rose from 5th to 4th among challenger activewear brands worldwide.
- Across the 11 months ending August 2026, Oner Active fell from 4th to 5th among challenger activewear brands worldwide.

## Compare search popularity between leading brands

- [Gymshark vs Vuori: compare search popularity](/demand/global-en/compare/gymshark-vs-vuori): 44% against 16.9% Share of Search.
- [Gymshark vs Alo Yoga: compare search popularity](/demand/global-en/compare/alo-yoga-vs-gymshark): 44% against 15.1% Share of Search.
- [Gymshark vs AYBL: compare search popularity](/demand/global-en/compare/aybl-vs-gymshark): 44% against 9.3% Share of Search.
- [Gymshark vs Oner Active: compare search popularity](/demand/global-en/compare/gymshark-vs-oner-active): 44% against 8.8% Share of Search.
- [Vuori vs Alo Yoga: compare search popularity](/demand/global-en/compare/alo-yoga-vs-vuori): 16.9% against 15.1% Share of Search.
- [Vuori vs AYBL: compare search popularity](/demand/global-en/compare/aybl-vs-vuori): 16.9% against 9.3% Share of Search.
- [Vuori vs Oner Active: compare search popularity](/demand/global-en/compare/oner-active-vs-vuori): 16.9% against 8.8% Share of Search.
- [Alo Yoga vs AYBL: compare search popularity](/demand/global-en/compare/alo-yoga-vs-aybl): 15.1% against 9.3% Share of Search.
- [Alo Yoga vs Oner Active: compare search popularity](/demand/global-en/compare/alo-yoga-vs-oner-active): 15.1% against 8.8% Share of Search.
- [AYBL vs Oner Active: compare search popularity](/demand/global-en/compare/aybl-vs-oner-active): 9.3% against 8.8% Share of Search.

## How did search popularity change for challenger activewear brands worldwide in August 2026?

- In August 2026, AYBL overtook Oner Active to rank 4th among challenger activewear brands worldwide, at 9.3%.
- In August 2026, Vuori gained estimated Share of Search among challenger activewear brands worldwide, from 15.4% to 16.9%.
- In August 2026, Alo Yoga gained estimated Share of Search among challenger activewear brands worldwide, from 13.8% to 15.1%.
- In August 2026, SET ACTIVE gained estimated Share of Search among challenger activewear brands worldwide, from 5.2% to 5.9%.
- In August 2026, Gymshark lost estimated Share of Search among challenger activewear brands worldwide, from 47.8% to 44%.
- In August 2026, Oner Active lost estimated Share of Search among challenger activewear brands worldwide, from 9.6% to 8.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Gymshark | 44% | 3.4M | +0.2% | Gymshark |
| 2 | Vuori | 16.9% | 1.3M | +20.0% | Vuori |
| 3 | Alo Yoga | 15.1% | 1.2M | +19.6% | Alo Yoga |
| 4 | AYBL | 9.3% | 714K | +23.6% | AYBL |
| 5 | Oner Active | 8.8% | 680K | +0.0% | Oner Active |
| 6 | SET ACTIVE | 5.9% | 452K | +22.1% | SET ACTIVE |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gymshark | 3.4M | 48.7% | 1 |
| Oct 2025 | Alo Yoga | 1.4M | 19.9% | 2 |
| Oct 2025 | Vuori | 1.1M | 15.3% | 3 |
| Oct 2025 | Oner Active | 560K | 8% | 4 |
| Oct 2025 | AYBL | 395K | 5.6% | 5 |
| Oct 2025 | SET ACTIVE | 167K | 2.4% | 6 |
| Nov 2025 | Gymshark | 9.2M | 60.8% | 1 |
| Nov 2025 | Vuori | 1.9M | 12.6% | 2 |
| Nov 2025 | Alo Yoga | 1.7M | 11.3% | 3 |
| Nov 2025 | AYBL | 1.1M | 6.9% | 4 |
| Nov 2025 | Oner Active | 1M | 6.7% | 5 |
| Nov 2025 | SET ACTIVE | 248K | 1.6% | 6 |
| Dec 2025 | Gymshark | 5.1M | 51% | 1 |
| Dec 2025 | Vuori | 2M | 19.6% | 2 |
| Dec 2025 | Alo Yoga | 1.5M | 14.6% | 3 |
| Dec 2025 | Oner Active | 685K | 6.9% | 4 |
| Dec 2025 | AYBL | 592K | 5.9% | 5 |
| Dec 2025 | SET ACTIVE | 203K | 2% | 6 |
| Jan 2026 | Gymshark | 4.2M | 48.4% | 1 |
| Jan 2026 | Alo Yoga | 1.4M | 16.7% | 2 |
| Jan 2026 | Vuori | 1.3M | 15.2% | 3 |
| Jan 2026 | Oner Active | 838K | 9.8% | 4 |
| Jan 2026 | AYBL | 598K | 7% | 5 |
| Jan 2026 | SET ACTIVE | 249K | 2.9% | 6 |
| Feb 2026 | Gymshark | 3.4M | 48.5% | 1 |
| Feb 2026 | Alo Yoga | 1.2M | 16.3% | 2 |
| Feb 2026 | Vuori | 1.1M | 15.1% | 3 |
| Feb 2026 | Oner Active | 685K | 9.6% | 4 |
| Feb 2026 | AYBL | 490K | 6.9% | 5 |
| Feb 2026 | SET ACTIVE | 249K | 3.5% | 6 |
| Mar 2026 | Gymshark | 4.1M | 47.4% | 1 |
| Mar 2026 | Vuori | 1.3M | 14.7% | 2 |
| Mar 2026 | Alo Yoga | 1.2M | 13.5% | 3 |
| Mar 2026 | AYBL | 1.1M | 12% | 4 |
| Mar 2026 | Oner Active | 838K | 9.6% | 5 |
| Mar 2026 | SET ACTIVE | 250K | 2.9% | 6 |
| Apr 2026 | Gymshark | 4.1M | 50.6% | 1 |
| Apr 2026 | Vuori | 1.3M | 15.7% | 2 |
| Apr 2026 | Alo Yoga | 1.2M | 14.4% | 3 |
| Apr 2026 | Oner Active | 683K | 8.4% | 4 |
| Apr 2026 | AYBL | 591K | 7.2% | 5 |
| Apr 2026 | SET ACTIVE | 303K | 3.7% | 6 |
| May 2026 | Gymshark | 3.4M | 44.9% | 1 |
| May 2026 | Alo Yoga | 1.4M | 18.5% | 2 |
| May 2026 | Vuori | 1.3M | 17.1% | 3 |
| May 2026 | Oner Active | 681K | 9% | 4 |
| May 2026 | AYBL | 484K | 6.4% | 5 |
| May 2026 | SET ACTIVE | 302K | 4% | 6 |
| Jun 2026 | Gymshark | 4.1M | 52.9% | 1 |
| Jun 2026 | Vuori | 1.3M | 16.7% | 2 |
| Jun 2026 | Alo Yoga | 959K | 12.3% | 3 |
| Jun 2026 | Oner Active | 558K | 7.2% | 4 |
| Jun 2026 | AYBL | 480K | 6.2% | 5 |
| Jun 2026 | SET ACTIVE | 369K | 4.7% | 6 |
| Jul 2026 | Gymshark | 3.4M | 47.8% | 1 |
| Jul 2026 | Vuori | 1.1M | 15.4% | 2 |
| Jul 2026 | Alo Yoga | 975K | 13.8% | 3 |
| Jul 2026 | Oner Active | 680K | 9.6% | 4 |
| Jul 2026 | AYBL | 578K | 8.2% | 5 |
| Jul 2026 | SET ACTIVE | 370K | 5.2% | 6 |
| Aug 2026 | Gymshark | 3.4M | 44% | 1 |
| Aug 2026 | Vuori | 1.3M | 16.9% | 2 |
| Aug 2026 | Alo Yoga | 1.2M | 15.1% | 3 |
| Aug 2026 | AYBL | 714K | 9.3% | 4 |
| Aug 2026 | Oner Active | 680K | 8.8% | 5 |
| Aug 2026 | SET ACTIVE | 452K | 5.9% | 6 |
| Sep 2026 | Alo Yoga | — | — | — |
| Sep 2026 | AYBL | — | — | — |
| Sep 2026 | Gymshark | — | — | — |
| Sep 2026 | Oner Active | — | — | — |
| Sep 2026 | SET ACTIVE | — | — | — |
| Sep 2026 | Vuori | — | — | — |

## What is being compared

- **Alo Yoga**: Measured on the search terms “alo activewear”, “alo clothing”, “alo leggings”, “alo yoga” and “aloyoga”, summed into one figure.
- **AYBL**: Measured on the search terms “aybl”, “aybl activewear”, “aybl clothing” and “aybl leggings”, summed into one figure.
- **Gymshark**: Measured on the search terms “gym shark”, “gymshark”, “gymshark apparel”, “gymshark clothing” and “gymshark leggings”, summed into one figure.
- **Oner Active**: Measured on the search terms “oner active”, “oner active clothing”, “oner active leggings” and “oneractive”, summed into one figure.
- **SET ACTIVE**: Measured on the search terms “set active”, “set active activewear”, “set active clothing”, “set active leggings” and “setactive”, summed into one figure.
- **Vuori**: Measured on the search terms “vuori”, “vuori activewear”, “vuori apparel”, “vuori clothing” and “vuori leggings”, summed into one figure.

- [Alo Yoga](/demand/global-en/brands/alo-yoga)
- [AYBL](/demand/global-en/brands/aybl)
- [Gymshark](/demand/global-en/brands/gymshark)
- [Oner Active](/demand/global-en/brands/oner-active)
- [SET ACTIVE](/demand/global-en/brands/set-active)
- [Vuori](/demand/global-en/brands/vuori)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among challenger activewear brands worldwide?

In August 2026, Gymshark was the most searched among challenger activewear brands worldwide, with an estimated 3.4M branded searches and 44% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Challenger activewear brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/challenger-activewear-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/challenger-activewear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.