--- title: "Milwaukee vs Stihl: Which is searched more?" description: "Is Milwaukee or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chainsaw brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/chainsaw-brands/compare/milwaukee-vs-stihl" publisher: "Brandwave" --- # Milwaukee vs Stihl: Which is searched more? Is Milwaukee or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chainsaw brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Milwaukee and Stihl - **Competitive set**: Chainsaw brands - **Market**: Global - **Month measured**: Sep 2026 - **Milwaukee Share of Search**: 32.6% - **Stihl Share of Search**: 19% ## Is Milwaukee or Stihl more popular in search? - In September 2026, Milwaukee had more branded searches than Stihl among chainsaw brands worldwide. Milwaukee had about 1.8 million branded searches, while Stihl had 1.1 million. Milwaukee made up 32.6% of all chainsaw brand searches we track, and Stihl accounted for 19%. - Milwaukee was ahead of Stihl in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Milwaukee’s share of searches among chainsaw brands worldwide moved from 33.9% to 32.6%, and its estimated monthly branded searches moved from 2.2M to 1.8M. - Across the 12 months ending September 2026, Stihl’s share of searches among chainsaw brands worldwide moved from 16.6% to 19%, and its estimated monthly branded searches held steady at 1.1M. ## Top chainsaw brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. Milwaukee was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Stihl was listed before Milwaukee in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stihl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Husqvarna | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | EGO Power+ | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Makita | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Milwaukee | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | ECHO | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Ryobi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chainsaw brands - Asked ChatGPT "Which chainsaw brand should I buy?": 1. Stihl, 2. Husqvarna, 3. EGO Power+, 4. ECHO - Asked ChatGPT "What are the best chainsaw brands?": 1. Stihl, 2. Husqvarna, 3. Milwaukee, 4. Makita, 5. EGO Power+ - Asked ChatGPT "What's the best chainsaw brand for firewood cutting?": 1. Stihl, 2. Husqvarna, 3. ECHO, 4. Makita - Searched Google, AI Overview "chainsaw brands": 1. Stihl, 2. Husqvarna, 3. Makita, 4. EGO Power+, 5. Milwaukee - Searched Google, AI Overview "best chainsaw": 1. EGO Power+, 2. Husqvarna, 3. Stihl Not named in any answer: Ryobi. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for chainsaw brands worldwide in September 2026? - Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026. ## Month by month | Month | Milwaukee estimated searches | Milwaukee Share of Search | Milwaukee rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2M | 33.9% | 1 | 1.1M | 16.6% | 4 | | Nov 2025 | 2.2M | 33.4% | 1 | 1.1M | 16.9% | 3 | | Dec 2025 | 2.2M | 36.9% | 1 | 1.1M | 17.7% | 3 | | Jan 2026 | 1.8M | 32.9% | 1 | 1.1M | 19% | 2 | | Feb 2026 | 1.8M | 34% | 1 | 1M | 19% | 2 | | Mar 2026 | 1.8M | 29.1% | 1 | 1.3M | 19.9% | 2 | | Apr 2026 | 1.8M | 28.1% | 1 | 1.3M | 19.9% | 3 | | May 2026 | 1.8M | 28.1% | 1 | 1.2M | 19.1% | 3 | | Jun 2026 | 1.8M | 29.3% | 1 | 1.2M | 19.9% | 2 | | Jul 2026 | 1.8M | 33.6% | 1 | 1M | 18.7% | 2 | | Aug 2026 | 1.8M | 32.4% | 1 | 1.1M | 18.7% | 2 | | Sep 2026 | 1.8M | 32.6% | 1 | 1.1M | 19% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Milwaukee’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Milwaukee**: Measured on the search term “milwaukee”. - **Stihl**: Measured on the search terms “stihl”, “stihl chainsaw” and “stihl leaf blowers”, summed into one figure. - [Milwaukee profile](/demand/global-en/brands/milwaukee) - [Stihl profile](/demand/global-en/brands/stihl) - [All chainsaw brands worldwide](/demand/global-en/categories/chainsaw-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Milwaukee or Stihl more popular in search? In September 2026, Milwaukee had more branded searches than Stihl among chainsaw brands worldwide. Milwaukee had about 1.8 million branded searches, while Stihl had 1.1 million. Milwaukee made up 32.6% of all chainsaw brand searches we track, and Stihl accounted for 19%. ## Cite this page Brandwave. "Milwaukee vs Stihl: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/chainsaw-brands/compare/milwaukee-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/chainsaw-brands/compare/milwaukee-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.