---
title: "Husqvarna vs Makita: Which is more popular by branded search?"
description: "Which is more popular in search, Husqvarna or Makita? Compare estimated monthly branded-search demand and Share of Search inside the Chainsaw brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/chainsaw-brands/compare/husqvarna-vs-makita"
publisher: "Brandwave"
---

# Husqvarna vs Makita: Which is more popular by branded search?

Which is more popular in search, Husqvarna or Makita? Compare estimated monthly branded-search demand and Share of Search inside the Chainsaw brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Husqvarna and Makita
- **Competitive set**: Chainsaw brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Husqvarna Share of Search**: 34.1%
- **Makita Share of Search**: 24.7%

## Which is more popular in search, Husqvarna or Makita?

- In August 2026, Husqvarna had more branded searches than Makita among chainsaw brands worldwide. Husqvarna was estimated to have 1.1M branded searches compared to Makita’s 823K, and held a 34.1% Share of Search versus Makita’s 24.7%.
- The lead changed hands 2 times in the 11 months ending August 2026: Makita took it in November 2025, Husqvarna took it in January 2026.
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among chainsaw brands worldwide moved from 33.7% to 34.1%, and its estimated monthly branded searches moved from 1.3M to 1.1M.
- Across the 11 months ending August 2026, Makita’s estimated Share of Search among chainsaw brands worldwide moved from 31.2% to 24.7%, and its estimated monthly branded searches moved from 1.2M to 823K.

## How did search popularity change for chainsaw brands worldwide in August 2026?

- In August 2026, Makita overtook Stihl to rank 2nd among chainsaw brands worldwide, at 24.7%.
- In August 2026, Husqvarna lost estimated Share of Search among chainsaw brands worldwide, from 36% to 34.1%.

## Month by month

| Month | Husqvarna estimated searches | Husqvarna Share of Search | Husqvarna rank | Makita estimated searches | Makita Share of Search | Makita rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3M | 33.7% | 1 | 1.2M | 31.2% | 2 |
| Nov 2025 | 1.1M | 28.1% | 2 | 1.2M | 32.3% | 1 |
| Dec 2025 | 867K | 26.8% | 2 | 1M | 30.9% | 1 |
| Jan 2026 | 1.1M | 32.4% | 1 | 823K | 25.3% | 2 |
| Feb 2026 | 1.1M | 33.5% | 1 | 823K | 26.1% | 2 |
| Mar 2026 | 1.4M | 34.2% | 1 | 1M | 24.6% | 2 |
| Apr 2026 | 1.8M | 41.3% | 1 | 823K | 19.4% | 3 |
| May 2026 | 1.8M | 41.7% | 1 | 823K | 19.2% | 3 |
| Jun 2026 | 1.4M | 36.4% | 1 | 823K | 21% | 3 |
| Jul 2026 | 1.1M | 36% | 1 | 673K | 21.1% | 3 |
| Aug 2026 | 1.1M | 34.1% | 1 | 823K | 24.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Husqvarna’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Husqvarna**: Measured on the search terms “automower”, “husqvarna”, “husqvarna automower”, “husqvarna com”, “husqvarna lawn mower” and “husqvarna robotic lawn mower”, summed into one figure.
- **Makita**: Measured on the search term “makita”.

- [Husqvarna profile](/demand/global-en/brands/husqvarna)
- [Makita profile](/demand/global-en/brands/makita)
- [All chainsaw brands worldwide](/demand/global-en/categories/chainsaw-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Husqvarna or Makita?

In August 2026, Husqvarna had more branded searches than Makita among chainsaw brands worldwide. Husqvarna was estimated to have 1.1M branded searches compared to Makita’s 823K, and held a 34.1% Share of Search versus Makita’s 24.7%.

## Cite this page

Brandwave. "Husqvarna vs Makita: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/chainsaw-brands/compare/husqvarna-vs-makita

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/chainsaw-brands/compare/husqvarna-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.