--- title: "ECHO vs Stihl: Which is searched more?" description: "Is ECHO or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chainsaw brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/chainsaw-brands/compare/echo-vs-stihl" publisher: "Brandwave" --- # ECHO vs Stihl: Which is searched more? Is ECHO or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chainsaw brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ECHO and Stihl - **Competitive set**: Chainsaw brands - **Market**: Global - **Month measured**: Sep 2026 - **ECHO Share of Search**: 0.59% - **Stihl Share of Search**: 19% ## Is ECHO or Stihl more popular in search? - In September 2026, Stihl had more branded searches than ECHO among chainsaw brands worldwide. Stihl had about 1.1 million branded searches, while ECHO had 33,100. Stihl made up 19% of all chainsaw brand searches we track, and ECHO accounted for 0.59%. - Stihl was ahead of ECHO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ECHO’s share of searches among chainsaw brands worldwide moved from 0.5% to 0.59%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, Stihl’s share of searches among chainsaw brands worldwide moved from 16.6% to 19%, and its estimated monthly branded searches held steady at 1.1M. ## Top chainsaw brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. ECHO was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl was listed before ECHO in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stihl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Husqvarna | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | EGO Power+ | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Makita | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Milwaukee | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | ECHO | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Ryobi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chainsaw brands - Asked ChatGPT "Which chainsaw brand should I buy?": 1. Stihl, 2. Husqvarna, 3. EGO Power+, 4. ECHO - Asked ChatGPT "What are the best chainsaw brands?": 1. Stihl, 2. Husqvarna, 3. Milwaukee, 4. Makita, 5. EGO Power+ - Asked ChatGPT "What's the best chainsaw brand for firewood cutting?": 1. Stihl, 2. Husqvarna, 3. ECHO, 4. Makita - Searched Google, AI Overview "chainsaw brands": 1. Stihl, 2. Husqvarna, 3. Makita, 4. EGO Power+, 5. Milwaukee - Searched Google, AI Overview "best chainsaw": 1. EGO Power+, 2. Husqvarna, 3. Stihl Not named in any answer: Ryobi. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for chainsaw brands worldwide in September 2026? Neither ECHO nor Stihl moved beyond provider rounding among chainsaw brands in Sep 2026. ## Month by month | Month | ECHO estimated searches | ECHO Share of Search | ECHO rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 0.5% | 6 | 1.1M | 16.6% | 4 | | Nov 2025 | 33.1K | 0.49% | 6 | 1.1M | 16.9% | 3 | | Dec 2025 | 33.1K | 0.55% | 6 | 1.1M | 17.7% | 3 | | Jan 2026 | 33.1K | 0.6% | 6 | 1.1M | 19% | 2 | | Feb 2026 | 33.1K | 0.61% | 6 | 1M | 19% | 2 | | Mar 2026 | 40.5K | 0.64% | 6 | 1.3M | 19.9% | 2 | | Apr 2026 | 40.5K | 0.62% | 6 | 1.3M | 19.9% | 3 | | May 2026 | 33.1K | 0.51% | 6 | 1.2M | 19.1% | 3 | | Jun 2026 | 33.1K | 0.53% | 6 | 1.2M | 19.9% | 2 | | Jul 2026 | 33.1K | 0.61% | 6 | 1M | 18.7% | 2 | | Aug 2026 | 33.1K | 0.59% | 6 | 1.1M | 18.7% | 2 | | Sep 2026 | 33.1K | 0.59% | 6 | 1.1M | 19% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using ECHO’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ECHO**: Measured on the search term “echo chainsaw”. - **Stihl**: Measured on the search terms “stihl”, “stihl chainsaw” and “stihl leaf blowers”, summed into one figure. - [ECHO profile](/demand/global-en/brands/echo) - [Stihl profile](/demand/global-en/brands/stihl) - [All chainsaw brands worldwide](/demand/global-en/categories/chainsaw-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ECHO or Stihl more popular in search? In September 2026, Stihl had more branded searches than ECHO among chainsaw brands worldwide. Stihl had about 1.1 million branded searches, while ECHO had 33,100. Stihl made up 19% of all chainsaw brand searches we track, and ECHO accounted for 0.59%. ## Cite this page Brandwave. "ECHO vs Stihl: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/chainsaw-brands/compare/echo-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/chainsaw-brands/compare/echo-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.