--- title: "Chainsaw brands: Which brands are most popular in search?" description: "Compare the chainsaw brands people buy. Share of Search among Husqvarna, Makita, Stihl, Ryobi and EGO Power+, the chainsaw brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/chainsaw-brands" publisher: "Brandwave" --- # Chainsaw brands: Which brands are most popular in search? Compare the chainsaw brands people buy. Share of Search among Husqvarna, Makita, Stihl, Ryobi and EGO Power+, the chainsaw brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Chainsaw brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Husqvarna, 34.1% ## Which brand is most popular in search among chainsaw brands worldwide? - In August 2026, Husqvarna was the most searched among chainsaw brands worldwide, with an estimated 1.1M branded searches and 34.1% estimated Share of Search within this set. - Makita is in 2nd place, 9.3 percentage points behind at 24.7% Share of Search. - Across the 11 months ending August 2026, Makita’s estimated Share of Search among chainsaw brands worldwide decreased from 31.2% to 24.7%. - Across the 11 months ending August 2026, Stihl’s estimated Share of Search among chainsaw brands worldwide increased from 21.1% to 24.7%. - Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among chainsaw brands worldwide increased from 14.1% to 16.5%. - Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among chainsaw brands worldwide peaked at 41.7% in May 2026 and was lowest at 26.8% in December 2025. - Across the 11 months ending August 2026, Makita’s estimated Share of Search among chainsaw brands worldwide peaked at 32.3% in November 2025 and was lowest at 19.2% in May 2026. - Across the 11 months ending August 2026, Stihl’s estimated Share of Search among chainsaw brands worldwide peaked at 26.1% in February 2026 and was lowest at 21.1% in October 2025. - Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among chainsaw brands worldwide peaked at 17.8% in November 2025 and was lowest at 14.1% in October 2025. - Across the 11 months ending August 2026, Husqvarna and EGO Power+ held steady: their estimated Share of Search among chainsaw brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Husqvarna vs Makita: compare search popularity](/demand/global-en/compare/husqvarna-vs-makita): 34.1% against 24.7% Share of Search. - [Husqvarna vs Stihl: compare search popularity](/demand/global-en/compare/husqvarna-vs-stihl): 34.1% against 24.7% Share of Search. - [Husqvarna vs Ryobi: compare search popularity](/demand/global-en/compare/husqvarna-vs-ryobi): 34.1% against 16.5% Share of Search. - [Makita vs Stihl: compare search popularity](/demand/global-en/compare/makita-vs-stihl): 24.7% Share of Search each. - [Makita vs Ryobi: compare search popularity](/demand/global-en/compare/makita-vs-ryobi): 24.7% against 16.5% Share of Search. - [Stihl vs Ryobi: compare search popularity](/demand/global-en/compare/ryobi-vs-stihl): 24.7% against 16.5% Share of Search. ## How did search popularity change for chainsaw brands worldwide in August 2026? - In August 2026, Makita overtook Stihl to rank 2nd among chainsaw brands worldwide, at 24.7%. - In August 2026, Husqvarna lost estimated Share of Search among chainsaw brands worldwide, from 36% to 34.1%. - In August 2026, Stihl lost estimated Share of Search among chainsaw brands worldwide, from 25.8% to 24.7%. - In August 2026, Ryobi lost estimated Share of Search among chainsaw brands worldwide, from 17.2% to 16.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Husqvarna | 34.1% | 1.1M | -1.4% | Husqvarna | | 2 | Makita | 24.7% | 823K | +22.3% | Makita | | 3 | Stihl | 24.7% | 823K | 0.0% | Stihl | | 4 | Ryobi | 16.5% | 550K | 0.0% | Ryobi | | — | EGO Power+ | — | — | — | EGO Power+ | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Husqvarna | 1.3M | 33.7% | 1 | | Oct 2025 | Makita | 1.2M | 31.2% | 2 | | Oct 2025 | Stihl | 823K | 21.1% | 3 | | Oct 2025 | Ryobi | 550K | 14.1% | 4 | | Oct 2025 | EGO Power+ | — | — | — | | Nov 2025 | Makita | 1.2M | 32.3% | 1 | | Nov 2025 | Husqvarna | 1.1M | 28.1% | 2 | | Nov 2025 | Stihl | 823K | 21.8% | 3 | | Nov 2025 | Ryobi | 673K | 17.8% | 4 | | Nov 2025 | EGO Power+ | — | — | — | | Dec 2025 | Makita | 1M | 30.9% | 1 | | Dec 2025 | Husqvarna | 867K | 26.8% | 2 | | Dec 2025 | Stihl | 823K | 25.4% | 3 | | Dec 2025 | Ryobi | 550K | 17% | 4 | | Dec 2025 | EGO Power+ | — | — | — | | Jan 2026 | Husqvarna | 1.1M | 32.4% | 1 | | Jan 2026 | Makita | 823K | 25.3% | 2 | | Jan 2026 | Stihl | 823K | 25.3% | 3 | | Jan 2026 | Ryobi | 550K | 16.9% | 4 | | Jan 2026 | EGO Power+ | — | — | — | | Feb 2026 | Husqvarna | 1.1M | 33.5% | 1 | | Feb 2026 | Makita | 823K | 26.1% | 2 | | Feb 2026 | Stihl | 823K | 26.1% | 3 | | Feb 2026 | Ryobi | 450K | 14.3% | 4 | | Feb 2026 | EGO Power+ | — | — | — | | Mar 2026 | Husqvarna | 1.4M | 34.2% | 1 | | Mar 2026 | Makita | 1M | 24.6% | 2 | | Mar 2026 | Stihl | 1M | 24.6% | 3 | | Mar 2026 | Ryobi | 673K | 16.6% | 4 | | Mar 2026 | EGO Power+ | — | — | — | | Apr 2026 | Husqvarna | 1.8M | 41.3% | 1 | | Apr 2026 | Stihl | 1M | 23.5% | 2 | | Apr 2026 | Makita | 823K | 19.4% | 3 | | Apr 2026 | Ryobi | 673K | 15.8% | 4 | | Apr 2026 | EGO Power+ | — | — | — | | May 2026 | Husqvarna | 1.8M | 41.7% | 1 | | May 2026 | Stihl | 1M | 23.4% | 2 | | May 2026 | Makita | 823K | 19.2% | 3 | | May 2026 | Ryobi | 673K | 15.7% | 4 | | May 2026 | EGO Power+ | — | — | — | | Jun 2026 | Husqvarna | 1.4M | 36.4% | 1 | | Jun 2026 | Stihl | 1M | 25.5% | 2 | | Jun 2026 | Makita | 823K | 21% | 3 | | Jun 2026 | Ryobi | 673K | 17.2% | 4 | | Jun 2026 | EGO Power+ | — | — | — | | Jul 2026 | Husqvarna | 1.1M | 36% | 1 | | Jul 2026 | Stihl | 823K | 25.8% | 2 | | Jul 2026 | Makita | 673K | 21.1% | 3 | | Jul 2026 | Ryobi | 550K | 17.2% | 4 | | Jul 2026 | EGO Power+ | — | — | — | | Aug 2026 | Husqvarna | 1.1M | 34.1% | 1 | | Aug 2026 | Makita | 823K | 24.7% | 2 | | Aug 2026 | Stihl | 823K | 24.7% | 3 | | Aug 2026 | Ryobi | 550K | 16.5% | 4 | | Aug 2026 | EGO Power+ | — | — | — | | Sep 2026 | EGO Power+ | — | — | — | | Sep 2026 | Husqvarna | — | — | — | | Sep 2026 | Makita | — | — | — | | Sep 2026 | Ryobi | — | — | — | | Sep 2026 | Stihl | — | — | — | ## What is being compared - **EGO Power+**: Measured on the search term “ego power+”. - **Husqvarna**: Measured on the search terms “automower”, “husqvarna”, “husqvarna automower”, “husqvarna com”, “husqvarna lawn mower” and “husqvarna robotic lawn mower”, summed into one figure. - **Makita**: Measured on the search term “makita”. - **Ryobi**: Measured on the search term “ryobi”. - **Stihl**: Measured on the search term “stihl”. - [EGO Power+](/demand/global-en/brands/ego-power) - [Husqvarna](/demand/global-en/brands/husqvarna) - [Makita](/demand/global-en/brands/makita) - [Ryobi](/demand/global-en/brands/ryobi) - [Stihl](/demand/global-en/brands/stihl) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among chainsaw brands worldwide? In August 2026, Husqvarna was the most searched among chainsaw brands worldwide, with an estimated 1.1M branded searches and 34.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Chainsaw brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/chainsaw-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/chainsaw-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.