--- title: "Chainsaw bars: Which brands are most popular in search?" description: "Compare the chainsaw bars shoppers choose between. Share of Search among Husqvarna, Stihl, ECHO, Oregon, Cannon and Archer, the chainsaw bars Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/chainsaw-bars" publisher: "Brandwave" --- # Chainsaw bars: Which brands are most popular in search? Compare the chainsaw bars shoppers choose between. Share of Search among Husqvarna, Stihl, ECHO, Oregon, Cannon and Archer, the chainsaw bars Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Chainsaw bars - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Husqvarna, 57.4% ## Which brand is most popular in search among chainsaw bars worldwide? - In August 2026, Husqvarna was the most searched among chainsaw bars worldwide, with an estimated 1.1M branded searches and 57.4% estimated Share of Search within this set. - Stihl is in 2nd place, 15.7 percentage points behind at 41.7% Share of Search. - Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among chainsaw bars worldwide decreased from 60.9% to 57.4%. - Across the 11 months ending August 2026, Stihl’s estimated Share of Search among chainsaw bars worldwide increased from 38.1% to 41.7%. - Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among chainsaw bars worldwide peaked at 63.7% in May 2026 and was lowest at 50.8% in December 2025. - Across the 11 months ending August 2026, Stihl’s estimated Share of Search among chainsaw bars worldwide peaked at 48.2% in December 2025 and was lowest at 35.6% in May 2026. - Across the 11 months ending August 2026, ECHO, Oregon, Cannon and Archer held steady: their estimated Share of Search among chainsaw bars worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Husqvarna vs Stihl: compare search popularity](/demand/global-en/compare/husqvarna-vs-stihl): 57.4% against 41.7% Share of Search. ## How did search popularity change for chainsaw bars worldwide in August 2026? - Stihl’s estimated Share of Search among chainsaw bars worldwide has gained ground for 3 months in a row, from 35.6% to 41.7% in August 2026. - Husqvarna’s estimated Share of Search among chainsaw bars worldwide has lost ground for 3 months in a row, from 63.7% to 57.4% in August 2026. - Estimated monthly branded searches for ECHO worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. - Estimated monthly branded searches for Archer worldwide fell 18.2% over 11 measured months, from 110 to 90 in August 2026. - Estimated monthly branded searches for Cannon worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026. - Estimated monthly branded searches for Oregon worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Husqvarna | 57.4% | 1.1M | -1.4% | Husqvarna | | 2 | Stihl | 41.7% | 823K | 0.0% | Stihl | | 3 | ECHO | 0.61% | 12.1K | 0.0% | ECHO | | 4 | Oregon | 0.27% | 5.4K | 0.0% | Oregon | | 5 | Cannon | 0.04% | 720 | 0.0% | Cannon | | 6 | Archer | <0.01% | 90 | 0.0% | Archer | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Husqvarna | 1.3M | 60.9% | 1 | | Oct 2025 | Stihl | 823K | 38.1% | 2 | | Oct 2025 | ECHO | 14.8K | 0.68% | 3 | | Oct 2025 | Oregon | 6.6K | 0.31% | 4 | | Oct 2025 | Cannon | 880 | 0.04% | 5 | | Oct 2025 | Archer | 110 | <0.01% | 6 | | Nov 2025 | Husqvarna | 1.1M | 55.6% | 1 | | Nov 2025 | Stihl | 823K | 43% | 2 | | Nov 2025 | ECHO | 18.1K | 0.95% | 3 | | Nov 2025 | Oregon | 6.6K | 0.35% | 4 | | Nov 2025 | Cannon | 1K | 0.05% | 5 | | Nov 2025 | Archer | 90 | <0.01% | 6 | | Dec 2025 | Husqvarna | 867K | 50.8% | 1 | | Dec 2025 | Stihl | 823K | 48.2% | 2 | | Dec 2025 | ECHO | 9.9K | 0.58% | 3 | | Dec 2025 | Oregon | 5.4K | 0.32% | 4 | | Dec 2025 | Cannon | 720 | 0.04% | 5 | | Dec 2025 | Archer | 90 | <0.01% | 6 | | Jan 2026 | Husqvarna | 1.1M | 55.7% | 1 | | Jan 2026 | Stihl | 823K | 43.5% | 2 | | Jan 2026 | ECHO | 8.1K | 0.43% | 3 | | Jan 2026 | Oregon | 5.4K | 0.29% | 4 | | Jan 2026 | Cannon | 880 | 0.05% | 5 | | Jan 2026 | Archer | 90 | <0.01% | 6 | | Feb 2026 | Husqvarna | 1.1M | 55.7% | 1 | | Feb 2026 | Stihl | 823K | 43.5% | 2 | | Feb 2026 | ECHO | 8.1K | 0.43% | 3 | | Feb 2026 | Oregon | 5.4K | 0.29% | 4 | | Feb 2026 | Cannon | 880 | 0.05% | 5 | | Feb 2026 | Archer | 90 | <0.01% | 6 | | Mar 2026 | Husqvarna | 1.4M | 57.6% | 1 | | Mar 2026 | Stihl | 1M | 41.6% | 2 | | Mar 2026 | ECHO | 12.1K | 0.5% | 3 | | Mar 2026 | Oregon | 6.6K | 0.27% | 4 | | Mar 2026 | Cannon | 1K | 0.04% | 5 | | Mar 2026 | Archer | 90 | <0.01% | 6 | | Apr 2026 | Husqvarna | 1.8M | 63.2% | 1 | | Apr 2026 | Stihl | 1M | 36% | 2 | | Apr 2026 | ECHO | 14.8K | 0.53% | 3 | | Apr 2026 | Oregon | 6.6K | 0.24% | 4 | | Apr 2026 | Cannon | 880 | 0.03% | 5 | | Apr 2026 | Archer | 90 | <0.01% | 6 | | May 2026 | Husqvarna | 1.8M | 63.7% | 1 | | May 2026 | Stihl | 1M | 35.6% | 2 | | May 2026 | ECHO | 12.1K | 0.43% | 3 | | May 2026 | Oregon | 6.6K | 0.24% | 4 | | May 2026 | Cannon | 880 | 0.03% | 5 | | May 2026 | Archer | 90 | <0.01% | 6 | | Jun 2026 | Husqvarna | 1.4M | 58.4% | 1 | | Jun 2026 | Stihl | 1M | 40.9% | 2 | | Jun 2026 | ECHO | 12.1K | 0.49% | 3 | | Jun 2026 | Oregon | 5.4K | 0.22% | 4 | | Jun 2026 | Cannon | 720 | 0.03% | 5 | | Jun 2026 | Archer | 70 | <0.01% | 6 | | Jul 2026 | Husqvarna | 1.1M | 57.7% | 1 | | Jul 2026 | Stihl | 823K | 41.3% | 2 | | Jul 2026 | ECHO | 12.1K | 0.61% | 3 | | Jul 2026 | Oregon | 5.4K | 0.27% | 4 | | Jul 2026 | Cannon | 720 | 0.04% | 5 | | Jul 2026 | Archer | 90 | <0.01% | 6 | | Aug 2026 | Husqvarna | 1.1M | 57.4% | 1 | | Aug 2026 | Stihl | 823K | 41.7% | 2 | | Aug 2026 | ECHO | 12.1K | 0.61% | 3 | | Aug 2026 | Oregon | 5.4K | 0.27% | 4 | | Aug 2026 | Cannon | 720 | 0.04% | 5 | | Aug 2026 | Archer | 90 | <0.01% | 6 | | Sep 2026 | Archer | — | — | — | | Sep 2026 | Cannon | — | — | — | | Sep 2026 | ECHO | — | — | — | | Sep 2026 | Husqvarna | — | — | — | | Sep 2026 | Oregon | — | — | — | | Sep 2026 | Stihl | — | — | — | ## What is being compared - **Archer**: Measured on the search term “archer chainsaw bar”. - **Cannon**: Measured on the search term “cannon chainsaw bar”. - **ECHO**: Measured on the search term “echo blower”. - **Husqvarna**: Measured on the search terms “automower”, “husqvarna”, “husqvarna automower”, “husqvarna com”, “husqvarna lawn mower” and “husqvarna robotic lawn mower”, summed into one figure. - **Oregon**: Measured on the search term “oregon chainsaw”. - **Stihl**: Measured on the search term “stihl”. - [Archer](/demand/global-en/brands/archer-bars) - [Cannon](/demand/global-en/brands/cannon-bars) - [ECHO](/demand/global-en/brands/echo) - [Husqvarna](/demand/global-en/brands/husqvarna) - [Oregon](/demand/global-en/brands/oregon-tools) - [Stihl](/demand/global-en/brands/stihl) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among chainsaw bars worldwide? In August 2026, Husqvarna was the most searched among chainsaw bars worldwide, with an estimated 1.1M branded searches and 57.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Chainsaw bars: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/chainsaw-bars This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/chainsaw-bars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.