---
title: "Chainsaw and outdoor power brands: Which are searched most?"
description: "Compare the chainsaw, trimmer and outdoor power equipment brands people buy. Share of Search among Stihl, Husqvarna, Makita, Ryobi, Greenworks and ECHO, the chainsaw and outdoor power brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/chainsaw-and-outdoor-power-brands"
publisher: "Brandwave"
---

# Chainsaw and outdoor power brands: Which are searched most?

Compare the chainsaw, trimmer and outdoor power equipment brands people buy. Share of Search among Stihl, Husqvarna, Makita, Ryobi, Greenworks and ECHO, the chainsaw and outdoor power brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Chainsaw and outdoor power brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Stihl, 27%

## Which brand is most popular in search among chainsaw and outdoor power brands worldwide?

- In September 2026, Stihl was the most searched among chainsaw and outdoor power brands worldwide, with an estimated 1.1M branded searches and 27% estimated Share of Search within this set.
- Husqvarna is in 2nd place, 1.6 percentage points behind at 25.4% Share of Search.
- Across the 12 months ending September 2026, Stihl’s estimated Share of Search among chainsaw and outdoor power brands worldwide increased from 24.3% to 27%.
- Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among chainsaw and outdoor power brands worldwide decreased from 27% to 25.4%.
- Across the 12 months ending September 2026, Makita’s estimated Share of Search among chainsaw and outdoor power brands worldwide decreased from 29.4% to 24%.
- Across the 12 months ending September 2026, Ryobi’s estimated Share of Search among chainsaw and outdoor power brands worldwide increased from 17.3% to 20.9%.
- Across the 12 months ending September 2026, Greenworks’ estimated Share of Search among chainsaw and outdoor power brands worldwide increased from 1.6% to 2.3%.
- Across the 12 months ending September 2026, Stihl’s estimated Share of Search among chainsaw and outdoor power brands worldwide peaked at 28% in February 2026 and was lowest at 24.3% in October 2025.
- Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among chainsaw and outdoor power brands worldwide peaked at 30.5% in April 2026 and was lowest at 20.8% in December 2025.
- Across the 12 months ending September 2026, Makita’s estimated Share of Search among chainsaw and outdoor power brands worldwide peaked at 29.4% in October 2025 and was lowest at 18.7% in April 2026.
- Across the 12 months ending September 2026, Ryobi’s estimated Share of Search among chainsaw and outdoor power brands worldwide peaked at 24% in June 2026 and was lowest at 17.3% in October 2025.
- Across the 12 months ending September 2026, Greenworks’ estimated Share of Search among chainsaw and outdoor power brands worldwide peaked at 2.9% in June 2026 and was lowest at 1.6% in November 2025.
- Across the 12 months ending September 2026, Stihl rose from 3rd to 1st among chainsaw and outdoor power brands worldwide.
- Across the 12 months ending September 2026, Makita fell from 1st to 3rd among chainsaw and outdoor power brands worldwide.
- Across the 12 months ending September 2026, ECHO held steady: its estimated Share of Search among chainsaw and outdoor power brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Stihl vs Husqvarna: compare search popularity](/demand/global-en/compare/husqvarna-vs-stihl): 27% against 25.4% Share of Search.
- [Stihl vs Makita: compare search popularity](/demand/global-en/compare/makita-vs-stihl): 27% against 24% Share of Search.
- [Stihl vs Ryobi: compare search popularity](/demand/global-en/compare/ryobi-vs-stihl): 27% against 20.9% Share of Search.
- [Stihl vs Greenworks: compare search popularity](/demand/global-en/compare/greenworks-vs-stihl): 27% against 2.3% Share of Search.
- [Husqvarna vs Makita: compare search popularity](/demand/global-en/compare/husqvarna-vs-makita): 25.4% against 24% Share of Search.
- [Husqvarna vs Ryobi: compare search popularity](/demand/global-en/compare/husqvarna-vs-ryobi): 25.4% against 20.9% Share of Search.
- [Husqvarna vs Greenworks: compare search popularity](/demand/global-en/compare/greenworks-vs-husqvarna): 25.4% against 2.3% Share of Search.
- [Makita vs Ryobi: compare search popularity](/demand/global-en/compare/makita-vs-ryobi): 24% against 20.9% Share of Search.
- [Makita vs Greenworks: compare search popularity](/demand/global-en/compare/greenworks-vs-makita): 24% against 2.3% Share of Search.
- [Ryobi vs Greenworks: compare search popularity](/demand/global-en/compare/greenworks-vs-ryobi): 20.9% against 2.3% Share of Search.

## How did search popularity change for chainsaw and outdoor power brands worldwide in September 2026?

- In September 2026, Makita gained estimated Share of Search among chainsaw and outdoor power brands worldwide, from 23.3% to 24%.
- In September 2026, Stihl gained estimated Share of Search among chainsaw and outdoor power brands worldwide, from 26.4% to 27%.
- In September 2026, Ryobi lost estimated Share of Search among chainsaw and outdoor power brands worldwide, from 22.4% to 20.9%.
- Greenworks’ estimated Share of Search among chainsaw and outdoor power brands worldwide has lost ground for 3 months in a row, from 2.9% to 2.3% in September 2026.
- Estimated monthly branded searches for Husqvarna worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Stihl | 27% | 1.1M | +0.7% | Stihl |
| 2 | Husqvarna | 25.4% | 1M | 0.0% | Husqvarna |
| 3 | Makita | 24% | 944K | +1.2% | Makita |
| 4 | Ryobi | 20.9% | 825K | -8.3% | Ryobi |
| 5 | Greenworks | 2.3% | 90.5K | -17.7% | Greenworks |
| 6 | ECHO | 0.38% | 14.8K | +22.3% | ECHO |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 1.3M | 29.4% | 1 |
| Oct 2025 | Husqvarna | 1.2M | 27% | 2 |
| Oct 2025 | Stihl | 1.1M | 24.3% | 3 |
| Oct 2025 | Ryobi | 781K | 17.3% | 4 |
| Oct 2025 | Greenworks | 74K | 1.6% | 5 |
| Oct 2025 | ECHO | 14.8K | 0.33% | 6 |
| Nov 2025 | Makita | 1.3M | 29.1% | 1 |
| Nov 2025 | Stihl | 1.1M | 24.6% | 2 |
| Nov 2025 | Ryobi | 1M | 22.6% | 3 |
| Nov 2025 | Husqvarna | 1M | 21.7% | 4 |
| Nov 2025 | Greenworks | 74K | 1.6% | 5 |
| Nov 2025 | ECHO | 18.1K | 0.39% | 6 |
| Dec 2025 | Makita | 1.1M | 28.1% | 1 |
| Dec 2025 | Stihl | 1.1M | 27.2% | 2 |
| Dec 2025 | Ryobi | 858K | 21.7% | 3 |
| Dec 2025 | Husqvarna | 823K | 20.8% | 4 |
| Dec 2025 | Greenworks | 74K | 1.9% | 5 |
| Dec 2025 | ECHO | 9.9K | 0.25% | 6 |
| Jan 2026 | Stihl | 1.1M | 27.5% | 1 |
| Jan 2026 | Husqvarna | 1M | 26% | 2 |
| Jan 2026 | Makita | 922K | 24% | 3 |
| Jan 2026 | Ryobi | 779K | 20.3% | 4 |
| Jan 2026 | Greenworks | 74K | 1.9% | 5 |
| Jan 2026 | ECHO | 8.1K | 0.21% | 6 |
| Feb 2026 | Stihl | 1M | 28% | 1 |
| Feb 2026 | Husqvarna | 1M | 27.4% | 2 |
| Feb 2026 | Makita | 913K | 25% | 3 |
| Feb 2026 | Ryobi | 648K | 17.7% | 4 |
| Feb 2026 | Greenworks | 60.5K | 1.7% | 5 |
| Feb 2026 | ECHO | 8.1K | 0.22% | 6 |
| Mar 2026 | Stihl | 1.3M | 27% | 1 |
| Mar 2026 | Husqvarna | 1.2M | 26.3% | 2 |
| Mar 2026 | Makita | 1.1M | 23.7% | 3 |
| Mar 2026 | Ryobi | 967K | 20.8% | 4 |
| Mar 2026 | Greenworks | 90.5K | 2% | 5 |
| Mar 2026 | ECHO | 12.1K | 0.26% | 6 |
| Apr 2026 | Husqvarna | 1.5M | 30.5% | 1 |
| Apr 2026 | Stihl | 1.3M | 26.3% | 2 |
| Apr 2026 | Ryobi | 1.1M | 22% | 3 |
| Apr 2026 | Makita | 922K | 18.7% | 4 |
| Apr 2026 | Greenworks | 110K | 2.2% | 5 |
| Apr 2026 | ECHO | 14.8K | 0.3% | 6 |
| May 2026 | Husqvarna | 1.5M | 30.4% | 1 |
| May 2026 | Stihl | 1.2M | 25.2% | 2 |
| May 2026 | Ryobi | 1.1M | 22.5% | 3 |
| May 2026 | Makita | 933K | 18.9% | 4 |
| May 2026 | Greenworks | 135K | 2.7% | 5 |
| May 2026 | ECHO | 12.1K | 0.25% | 6 |
| Jun 2026 | Stihl | 1.2M | 26.6% | 1 |
| Jun 2026 | Husqvarna | 1.2M | 26.2% | 2 |
| Jun 2026 | Ryobi | 1.1M | 24% | 3 |
| Jun 2026 | Makita | 933K | 20% | 4 |
| Jun 2026 | Greenworks | 135K | 2.9% | 5 |
| Jun 2026 | ECHO | 12.1K | 0.26% | 6 |
| Jul 2026 | Stihl | 1M | 26.7% | 1 |
| Jul 2026 | Husqvarna | 1M | 26.2% | 2 |
| Jul 2026 | Ryobi | 916K | 24% | 3 |
| Jul 2026 | Makita | 763K | 20% | 4 |
| Jul 2026 | Greenworks | 110K | 2.9% | 5 |
| Jul 2026 | ECHO | 12.1K | 0.32% | 6 |
| Aug 2026 | Stihl | 1.1M | 26.4% | 1 |
| Aug 2026 | Husqvarna | 1M | 24.9% | 2 |
| Aug 2026 | Makita | 933K | 23.3% | 3 |
| Aug 2026 | Ryobi | 899K | 22.4% | 4 |
| Aug 2026 | Greenworks | 110K | 2.7% | 5 |
| Aug 2026 | ECHO | 12.1K | 0.3% | 6 |
| Sep 2026 | Stihl | 1.1M | 27% | 1 |
| Sep 2026 | Husqvarna | 1M | 25.4% | 2 |
| Sep 2026 | Makita | 944K | 24% | 3 |
| Sep 2026 | Ryobi | 825K | 20.9% | 4 |
| Sep 2026 | Greenworks | 90.5K | 2.3% | 5 |
| Sep 2026 | ECHO | 14.8K | 0.38% | 6 |

## What is being compared

- **ECHO**: Measured on the search term “echo blower”.
- **Greenworks**: Measured on the search term “greenworks”.
- **Husqvarna**: Measured on the search term “husqvarna”.
- **Makita**: Measured on the search terms “makita”, “makita battery” and “makita drill”, summed into one figure.
- **Ryobi**: Measured on the search terms “ryobi”, “ryobi lawn mower”, “ryobi pressure washer” and “ryobi tool”, summed into one figure.
- **Stihl**: Measured on the search terms “stihl”, “stihl chainsaw” and “stihl leaf blowers”, summed into one figure.

- [ECHO](/demand/global-en/brands/echo)
- [Greenworks](/demand/global-en/brands/greenworks)
- [Husqvarna](/demand/global-en/brands/husqvarna)
- [Makita](/demand/global-en/brands/makita)
- [Ryobi](/demand/global-en/brands/ryobi)
- [Stihl](/demand/global-en/brands/stihl)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among chainsaw and outdoor power brands worldwide?

In September 2026, Stihl was the most searched among chainsaw and outdoor power brands worldwide, with an estimated 1.1M branded searches and 27% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Chainsaw and outdoor power brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/chainsaw-and-outdoor-power-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/chainsaw-and-outdoor-power-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.