--- title: "Chain mortiser brands: Which are searched most?" description: "Compare the chain mortiser brands people buy. Share of Search among Milwaukee, Makita, Ryobi and Festool, the chain mortiser brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/chain-mortiser-brands" publisher: "Brandwave" --- # Chain mortiser brands: Which are searched most? Compare the chain mortiser brands people buy. Share of Search among Milwaukee, Makita, Ryobi and Festool, the chain mortiser brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Chain mortiser brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Milwaukee, 48.9% ## Which brand is most popular in search among chain mortiser brands worldwide? - In September 2026, Milwaukee was the most searched among chain mortiser brands worldwide, with an estimated 1.8M branded searches and 48.9% estimated Share of Search within this set. - Makita is in 2nd place, 22.1 percentage points behind at 26.9% Share of Search. - Across the 12 months ending September 2026, Makita’s estimated Share of Search among chain mortiser brands worldwide decreased from 30.6% to 26.9%. - Across the 12 months ending September 2026, Ryobi’s estimated Share of Search among chain mortiser brands worldwide increased from 14% to 17.6%. - Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among chain mortiser brands worldwide peaked at 51.4% in July 2026 and was lowest at 44.9% in March 2026. - Across the 12 months ending September 2026, Makita’s estimated Share of Search among chain mortiser brands worldwide peaked at 30.6% in October 2025 and was lowest at 22.8% in July 2026. - Across the 12 months ending September 2026, Ryobi’s estimated Share of Search among chain mortiser brands worldwide peaked at 22.2% in June 2026 and was lowest at 14% in October 2025. - Across the 12 months ending September 2026, Festool’s estimated Share of Search among chain mortiser brands worldwide peaked at 7.4% in March 2026 and was lowest at 5.4% in August 2026. - Across the 12 months ending September 2026, Milwaukee and Festool held steady: their estimated Share of Search among chain mortiser brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Milwaukee vs Makita: compare search popularity](/demand/global-en/compare/makita-vs-milwaukee): 48.9% against 26.9% Share of Search. - [Milwaukee vs Ryobi: compare search popularity](/demand/global-en/compare/milwaukee-vs-ryobi): 48.9% against 17.6% Share of Search. - [Milwaukee vs Festool: compare search popularity](/demand/global-en/compare/festool-vs-milwaukee): 48.9% against 6.6% Share of Search. - [Makita vs Ryobi: compare search popularity](/demand/global-en/compare/makita-vs-ryobi): 26.9% against 17.6% Share of Search. - [Makita vs Festool: compare search popularity](/demand/global-en/compare/festool-vs-makita): 26.9% against 6.6% Share of Search. - [Ryobi vs Festool: compare search popularity](/demand/global-en/compare/festool-vs-ryobi): 17.6% against 6.6% Share of Search. ## How did search popularity change for chain mortiser brands worldwide in September 2026? - In September 2026, Festool gained estimated Share of Search among chain mortiser brands worldwide, from 5.4% to 6.6%. - In September 2026, Ryobi lost estimated Share of Search among chain mortiser brands worldwide, from 19.1% to 17.6%. - Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026. - Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Milwaukee | 48.9% | 1.8M | 0.0% | Milwaukee | | 2 | Makita | 26.9% | 1M | +1.1% | Makita | | 3 | Ryobi | 17.6% | 660K | -7.7% | Ryobi | | 4 | Festool | 6.6% | 246K | +22.4% | Festool | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Milwaukee | 2.2M | 48.8% | 1 | | Oct 2025 | Makita | 1.4M | 30.6% | 2 | | Oct 2025 | Ryobi | 641K | 14% | 3 | | Oct 2025 | Festool | 301K | 6.6% | 4 | | Nov 2025 | Milwaukee | 2.2M | 45.8% | 1 | | Nov 2025 | Makita | 1.4M | 29.3% | 2 | | Nov 2025 | Ryobi | 919K | 18.8% | 3 | | Nov 2025 | Festool | 301K | 6.2% | 4 | | Dec 2025 | Milwaukee | 2.2M | 50.7% | 1 | | Dec 2025 | Makita | 1.2M | 26.8% | 2 | | Dec 2025 | Ryobi | 751K | 17% | 3 | | Dec 2025 | Festool | 246K | 5.6% | 4 | | Jan 2026 | Milwaukee | 1.8M | 48.9% | 1 | | Jan 2026 | Makita | 983K | 26.2% | 2 | | Jan 2026 | Ryobi | 685K | 18.3% | 3 | | Jan 2026 | Festool | 246K | 6.6% | 4 | | Feb 2026 | Milwaukee | 1.8M | 50.9% | 1 | | Feb 2026 | Makita | 963K | 26.7% | 2 | | Feb 2026 | Ryobi | 560K | 15.6% | 3 | | Feb 2026 | Festool | 246K | 6.8% | 4 | | Mar 2026 | Milwaukee | 1.8M | 44.9% | 1 | | Mar 2026 | Makita | 1.2M | 28.5% | 2 | | Mar 2026 | Ryobi | 783K | 19.2% | 3 | | Mar 2026 | Festool | 301K | 7.4% | 4 | | Apr 2026 | Milwaukee | 1.8M | 47.6% | 1 | | Apr 2026 | Makita | 983K | 25.6% | 2 | | Apr 2026 | Ryobi | 783K | 20.4% | 3 | | Apr 2026 | Festool | 246K | 6.4% | 4 | | May 2026 | Milwaukee | 1.8M | 46.8% | 1 | | May 2026 | Makita | 994K | 25.4% | 2 | | May 2026 | Ryobi | 838K | 21.4% | 3 | | May 2026 | Festool | 246K | 6.3% | 4 | | Jun 2026 | Milwaukee | 1.8M | 46.4% | 1 | | Jun 2026 | Makita | 994K | 25.2% | 2 | | Jun 2026 | Ryobi | 874K | 22.2% | 3 | | Jun 2026 | Festool | 246K | 6.2% | 4 | | Jul 2026 | Milwaukee | 1.8M | 51.4% | 1 | | Jul 2026 | Makita | 813K | 22.8% | 2 | | Jul 2026 | Ryobi | 715K | 20.1% | 3 | | Jul 2026 | Festool | 201K | 5.6% | 4 | | Aug 2026 | Milwaukee | 1.8M | 48.9% | 1 | | Aug 2026 | Makita | 994K | 26.6% | 2 | | Aug 2026 | Ryobi | 715K | 19.1% | 3 | | Aug 2026 | Festool | 201K | 5.4% | 4 | | Sep 2026 | Milwaukee | 1.8M | 48.9% | 1 | | Sep 2026 | Makita | 1M | 26.9% | 2 | | Sep 2026 | Ryobi | 660K | 17.6% | 3 | | Sep 2026 | Festool | 246K | 6.6% | 4 | ## What is being compared - **Festool**: Measured on the search term “festool”. - **Makita**: Measured on the search terms “makita”, “makita battery”, “makita drill” and “makita tool”, summed into one figure. - **Milwaukee**: Measured on the search term “milwaukee”. - **Ryobi**: Measured on the search terms “ryobi” and “ryobi tool”, summed into one figure. - [Festool](/demand/global-en/brands/festool) - [Makita](/demand/global-en/brands/makita) - [Milwaukee](/demand/global-en/brands/milwaukee) - [Ryobi](/demand/global-en/brands/ryobi) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among chain mortiser brands worldwide? In September 2026, Milwaukee was the most searched among chain mortiser brands worldwide, with an estimated 1.8M branded searches and 48.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Chain mortiser brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/chain-mortiser-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/chain-mortiser-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.