--- title: "Cereal brands: Which brands are most popular in search?" description: "Compare the cereal brands people buy. Share of Search among Kellogg's, Weetabix, Weet-Bix, Hubbard's and Nutri-Grain, the cereal brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cereal-brands" publisher: "Brandwave" --- # Cereal brands: Which brands are most popular in search? Compare the cereal brands people buy. Share of Search among Kellogg's, Weetabix, Weet-Bix, Hubbard's and Nutri-Grain, the cereal brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cereal brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Kellogg's, 38.3% ## Which brand is most popular in search among cereal brands worldwide? - Kellogg's and Weetabix share the highest estimated Share of Search among cereal brands worldwide, at 38.3% in August 2026. - Across the 11 months ending August 2026, Nutri-Grain’s estimated Share of Search among cereal brands worldwide increased from 3.5% to 4.2%. - Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among cereal brands worldwide peaked at 42.2% in April 2026 and was lowest at 22.7% in January 2026. - Across the 11 months ending August 2026, Weetabix’s estimated Share of Search among cereal brands worldwide peaked at 62% in January 2026 and was lowest at 34.4% in April 2026. - Across the 11 months ending August 2026, Weet-Bix’s estimated Share of Search among cereal brands worldwide peaked at 13.7% in June 2026 and was lowest at 9.9% in December 2025. - Across the 11 months ending August 2026, Hubbard's’ estimated Share of Search among cereal brands worldwide peaked at 9% in July 2026 and was lowest at 3.1% in January 2026. - Across the 11 months ending August 2026, Nutri-Grain’s estimated Share of Search among cereal brands worldwide peaked at 4.2% in August 2026 and was lowest at 2% in January 2026. - Across the 11 months ending August 2026, Kellogg's, Weetabix, Weet-Bix and Hubbard's held steady: their estimated Share of Search among cereal brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Kellogg's vs Weetabix: compare search popularity](/demand/global-en/compare/kelloggs-vs-weetabix): 38.3% Share of Search each. - [Kellogg's vs Weet-Bix: compare search popularity](/demand/global-en/compare/kelloggs-vs-weet-bix): 38.3% against 11.5% Share of Search. - [Kellogg's vs Hubbard's: compare search popularity](/demand/global-en/compare/hubbards-vs-kelloggs): 38.3% against 7.7% Share of Search. - [Kellogg's vs Nutri-Grain: compare search popularity](/demand/global-en/compare/kelloggs-vs-nutri-grain): 38.3% against 4.2% Share of Search. - [Weetabix vs Weet-Bix: compare search popularity](/demand/global-en/compare/weet-bix-vs-weetabix): 38.3% against 11.5% Share of Search. - [Weetabix vs Hubbard's: compare search popularity](/demand/global-en/compare/hubbards-vs-weetabix): 38.3% against 7.7% Share of Search. - [Weetabix vs Nutri-Grain: compare search popularity](/demand/global-en/compare/nutri-grain-vs-weetabix): 38.3% against 4.2% Share of Search. - [Weet-Bix vs Hubbard's: compare search popularity](/demand/global-en/compare/hubbards-vs-weet-bix): 11.5% against 7.7% Share of Search. - [Weet-Bix vs Nutri-Grain: compare search popularity](/demand/global-en/compare/nutri-grain-vs-weet-bix): 11.5% against 4.2% Share of Search. - [Hubbard's vs Nutri-Grain: compare search popularity](/demand/global-en/compare/hubbards-vs-nutri-grain): 7.7% against 4.2% Share of Search. ## How did search popularity change for cereal brands worldwide in August 2026? - In August 2026, Kellogg's gained estimated Share of Search among cereal brands worldwide, from 36.7% to 38.3%. - In August 2026, Weetabix gained estimated Share of Search among cereal brands worldwide, from 36.7% to 38.3%. - In August 2026, Weet-Bix lost estimated Share of Search among cereal brands worldwide, from 13.5% to 11.5%. - In August 2026, Hubbard's lost estimated Share of Search among cereal brands worldwide, from 9% to 7.7%. - Estimated monthly branded searches for Nutri-Grain worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Kellogg's | 38.3% | 301K | +22.4% | Kellogg's | | 2 | Weetabix | 38.3% | 301K | +22.4% | Weetabix | | 3 | Weet-Bix | 11.5% | 90.5K | 0.0% | Sanitarium | | 4 | Hubbard's | 7.7% | 60.5K | 0.0% | Hubbard's | | 5 | Nutri-Grain | 4.2% | 33.1K | +22.1% | Nutri-Grain | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kellogg's | 301K | 38.6% | 1 | | Oct 2025 | Weetabix | 301K | 38.6% | 2 | | Oct 2025 | Weet-Bix | 90.5K | 11.6% | 3 | | Oct 2025 | Hubbard's | 60.5K | 7.8% | 4 | | Oct 2025 | Nutri-Grain | 27.1K | 3.5% | 5 | | Nov 2025 | Kellogg's | 301K | 39.1% | 1 | | Nov 2025 | Weetabix | 301K | 39.1% | 2 | | Nov 2025 | Weet-Bix | 90.5K | 11.8% | 3 | | Nov 2025 | Hubbard's | 49.5K | 6.4% | 4 | | Nov 2025 | Nutri-Grain | 27.1K | 3.5% | 5 | | Dec 2025 | Weetabix | 368K | 49% | 1 | | Dec 2025 | Kellogg's | 246K | 32.8% | 2 | | Dec 2025 | Weet-Bix | 74K | 9.9% | 3 | | Dec 2025 | Hubbard's | 40.5K | 5.4% | 4 | | Dec 2025 | Nutri-Grain | 22.2K | 3% | 5 | | Jan 2026 | Weetabix | 823K | 62% | 1 | | Jan 2026 | Kellogg's | 301K | 22.7% | 2 | | Jan 2026 | Weet-Bix | 135K | 10.2% | 3 | | Jan 2026 | Hubbard's | 40.5K | 3.1% | 4 | | Jan 2026 | Nutri-Grain | 27.1K | 2% | 5 | | Feb 2026 | Weetabix | 368K | 44.5% | 1 | | Feb 2026 | Kellogg's | 301K | 36.4% | 2 | | Feb 2026 | Weet-Bix | 90.5K | 10.9% | 3 | | Feb 2026 | Hubbard's | 40.5K | 4.9% | 4 | | Feb 2026 | Nutri-Grain | 27.1K | 3.3% | 5 | | Mar 2026 | Kellogg's | 301K | 39.1% | 1 | | Mar 2026 | Weetabix | 301K | 39.1% | 2 | | Mar 2026 | Weet-Bix | 90.5K | 11.8% | 3 | | Mar 2026 | Hubbard's | 49.5K | 6.4% | 4 | | Mar 2026 | Nutri-Grain | 27.1K | 3.5% | 5 | | Apr 2026 | Kellogg's | 301K | 42.2% | 1 | | Apr 2026 | Weetabix | 246K | 34.4% | 2 | | Apr 2026 | Weet-Bix | 90.5K | 12.7% | 3 | | Apr 2026 | Hubbard's | 49.5K | 6.9% | 4 | | Apr 2026 | Nutri-Grain | 27.1K | 3.8% | 5 | | May 2026 | Kellogg's | 301K | 42.2% | 1 | | May 2026 | Weetabix | 246K | 34.4% | 2 | | May 2026 | Weet-Bix | 90.5K | 12.7% | 3 | | May 2026 | Hubbard's | 49.5K | 6.9% | 4 | | May 2026 | Nutri-Grain | 27.1K | 3.8% | 5 | | Jun 2026 | Kellogg's | 246K | 37.3% | 1 | | Jun 2026 | Weetabix | 246K | 37.3% | 2 | | Jun 2026 | Weet-Bix | 90.5K | 13.7% | 3 | | Jun 2026 | Hubbard's | 49.5K | 7.5% | 4 | | Jun 2026 | Nutri-Grain | 27.1K | 4.1% | 5 | | Jul 2026 | Kellogg's | 246K | 36.7% | 1 | | Jul 2026 | Weetabix | 246K | 36.7% | 2 | | Jul 2026 | Weet-Bix | 90.5K | 13.5% | 3 | | Jul 2026 | Hubbard's | 60.5K | 9% | 4 | | Jul 2026 | Nutri-Grain | 27.1K | 4% | 5 | | Aug 2026 | Kellogg's | 301K | 38.3% | 1 | | Aug 2026 | Weetabix | 301K | 38.3% | 2 | | Aug 2026 | Weet-Bix | 90.5K | 11.5% | 3 | | Aug 2026 | Hubbard's | 60.5K | 7.7% | 4 | | Aug 2026 | Nutri-Grain | 33.1K | 4.2% | 5 | | Sep 2026 | Hubbard's | — | — | — | | Sep 2026 | Kellogg's | — | — | — | | Sep 2026 | Nutri-Grain | — | — | — | | Sep 2026 | Weet-Bix | — | — | — | | Sep 2026 | Weetabix | — | — | — | ## What is being compared - **Hubbard's**: Measured on the search term “hubbards”. - **Kellogg's**: Measured on the search term “kelloggs”. - **Nutri-Grain**: Measured on the search term “nutri-grain”. - **Weet-Bix**: Measured on the search term “weet bix”. - **Weetabix**: Measured on the search term “weetabix”. - [Hubbard's](/demand/global-en/brands/hubbards) - [Kellogg's](/demand/global-en/brands/kelloggs) - [Nutri-Grain](/demand/global-en/brands/nutri-grain) - [Weet-Bix](/demand/global-en/brands/weet-bix) - [Weetabix](/demand/global-en/brands/weetabix) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cereal brands worldwide? Kellogg's and Weetabix share the highest estimated Share of Search among cereal brands worldwide, at 38.3% in August 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Cereal brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cereal-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cereal-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.