---
title: "Cereal bars: Which brands are most popular in search?"
description: "Compare the cereal bars people buy. Share of Search among Kellogg's, Quaker Oats, Clif Bar, Belvita, Nature Valley and Carman's, the cereal bars Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cereal-bars"
publisher: "Brandwave"
---

# Cereal bars: Which brands are most popular in search?

Compare the cereal bars people buy. Share of Search among Kellogg's, Quaker Oats, Clif Bar, Belvita, Nature Valley and Carman's, the cereal bars Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cereal bars
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Kellogg's, 38.6%

## Which brand is most popular in search among cereal bars worldwide?

- In August 2026, Kellogg's was the most searched among cereal bars worldwide, with an estimated 301K branded searches and 38.6% estimated Share of Search within this set.
- Quaker Oats is in 2nd place, 7.1 percentage points behind at 31.6% Share of Search.
- Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among cereal bars worldwide decreased from 41% to 38.6%.
- Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among cereal bars worldwide increased from 27.4% to 31.6%.
- Across the 11 months ending August 2026, Clif Bar’s estimated Share of Search among cereal bars worldwide decreased from 15% to 14.1%.
- Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among cereal bars worldwide peaked at 45.1% in November 2025 and was lowest at 36.8% in July 2026.
- Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among cereal bars worldwide peaked at 31.6% in August 2026 and was lowest at 24.7% in November 2025.
- Across the 11 months ending August 2026, Clif Bar’s estimated Share of Search among cereal bars worldwide peaked at 16.5% in June 2026 and was lowest at 12.4% in December 2025.
- Across the 11 months ending August 2026, Belvita’s estimated Share of Search among cereal bars worldwide peaked at 8.5% in February 2026 and was lowest at 7.4% in July 2026.
- Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among cereal bars worldwide peaked at 10.1% in December 2025 and was lowest at 7.8% in August 2026.
- Across the 11 months ending August 2026, Belvita, Nature Valley and Carman's held steady: their estimated Share of Search among cereal bars worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Kellogg's vs Quaker Oats: compare search popularity](/demand/global-en/compare/kelloggs-vs-quaker-oats): 38.6% against 31.6% Share of Search.
- [Kellogg's vs Clif Bar: compare search popularity](/demand/global-en/compare/clif-bar-vs-kelloggs): 38.6% against 14.1% Share of Search.
- [Kellogg's vs Belvita: compare search popularity](/demand/global-en/compare/belvita-vs-kelloggs): 38.6% against 7.8% Share of Search.
- [Kellogg's vs Nature Valley: compare search popularity](/demand/global-en/compare/kelloggs-vs-nature-valley): 38.6% against 7.8% Share of Search.
- [Quaker Oats vs Clif Bar: compare search popularity](/demand/global-en/compare/clif-bar-vs-quaker-oats): 31.6% against 14.1% Share of Search.
- [Quaker Oats vs Belvita: compare search popularity](/demand/global-en/compare/belvita-vs-quaker-oats): 31.6% against 7.8% Share of Search.
- [Quaker Oats vs Nature Valley: compare search popularity](/demand/global-en/compare/nature-valley-vs-quaker-oats): 31.6% against 7.8% Share of Search.
- [Clif Bar vs Belvita: compare search popularity](/demand/global-en/compare/belvita-vs-clif-bar): 14.1% against 7.8% Share of Search.
- [Clif Bar vs Nature Valley: compare search popularity](/demand/global-en/compare/clif-bar-vs-nature-valley): 14.1% against 7.8% Share of Search.
- [Belvita vs Nature Valley: compare search popularity](/demand/global-en/compare/belvita-vs-nature-valley): 7.8% Share of Search each.

## How did search popularity change for cereal bars worldwide in August 2026?

- In August 2026, Kellogg's gained estimated Share of Search among cereal bars worldwide, from 36.8% to 38.6%.
- In August 2026, Quaker Oats gained estimated Share of Search among cereal bars worldwide, from 30.1% to 31.6%.
- In August 2026, Clif Bar lost estimated Share of Search among cereal bars worldwide, from 16.5% to 14.1%.
- In August 2026, Nature Valley lost estimated Share of Search among cereal bars worldwide, from 9.1% to 7.8%.
- In August 2026, Belvita rose from 5th to 4th among cereal bars worldwide.
- Estimated monthly branded searches for Carman's worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kellogg's | 38.6% | 301K | +22.4% | Kellogg's |
| 2 | Quaker Oats | 31.6% | 246K | +22.4% | Quaker Oats |
| 3 | Clif Bar | 14.1% | 110K | 0.0% | Clif Bar |
| 4 | Belvita | 7.8% | 60.5K | +22.2% | Belvita |
| 5 | Nature Valley | 7.8% | 60.5K | 0.0% | Nature Valley |
| 6 | Carman's | 0.17% | 1.3K | 0.0% | Carman's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kellogg's | 301K | 41% | 1 |
| Oct 2025 | Quaker Oats | 201K | 27.4% | 2 |
| Oct 2025 | Clif Bar | 110K | 15% | 3 |
| Oct 2025 | Belvita | 60.5K | 8.2% | 4 |
| Oct 2025 | Nature Valley | 60.5K | 8.2% | 5 |
| Oct 2025 | Carman's | 1.9K | 0.26% | 6 |
| Nov 2025 | Kellogg's | 301K | 45.1% | 1 |
| Nov 2025 | Quaker Oats | 165K | 24.7% | 2 |
| Nov 2025 | Clif Bar | 90.5K | 13.5% | 3 |
| Nov 2025 | Nature Valley | 60.5K | 9.1% | 4 |
| Nov 2025 | Belvita | 49.5K | 7.4% | 5 |
| Nov 2025 | Carman's | 1.6K | 0.24% | 6 |
| Dec 2025 | Kellogg's | 246K | 41.3% | 1 |
| Dec 2025 | Quaker Oats | 165K | 27.7% | 2 |
| Dec 2025 | Clif Bar | 74K | 12.4% | 3 |
| Dec 2025 | Nature Valley | 60.5K | 10.1% | 4 |
| Dec 2025 | Belvita | 49.5K | 8.3% | 5 |
| Dec 2025 | Carman's | 1.3K | 0.22% | 6 |
| Jan 2026 | Kellogg's | 301K | 40.2% | 1 |
| Jan 2026 | Quaker Oats | 201K | 26.9% | 2 |
| Jan 2026 | Clif Bar | 110K | 14.7% | 3 |
| Jan 2026 | Nature Valley | 74K | 9.9% | 4 |
| Jan 2026 | Belvita | 60.5K | 8.1% | 5 |
| Jan 2026 | Carman's | 1.9K | 0.25% | 6 |
| Feb 2026 | Kellogg's | 301K | 42.1% | 1 |
| Feb 2026 | Quaker Oats | 201K | 28.1% | 2 |
| Feb 2026 | Clif Bar | 90.5K | 12.7% | 3 |
| Feb 2026 | Belvita | 60.5K | 8.5% | 4 |
| Feb 2026 | Nature Valley | 60.5K | 8.5% | 5 |
| Feb 2026 | Carman's | 1.6K | 0.22% | 6 |
| Mar 2026 | Kellogg's | 301K | 40.2% | 1 |
| Mar 2026 | Quaker Oats | 201K | 26.9% | 2 |
| Mar 2026 | Clif Bar | 110K | 14.7% | 3 |
| Mar 2026 | Nature Valley | 74K | 9.9% | 4 |
| Mar 2026 | Belvita | 60.5K | 8.1% | 5 |
| Mar 2026 | Carman's | 1.6K | 0.21% | 6 |
| Apr 2026 | Kellogg's | 301K | 41% | 1 |
| Apr 2026 | Quaker Oats | 201K | 27.4% | 2 |
| Apr 2026 | Clif Bar | 110K | 15% | 3 |
| Apr 2026 | Belvita | 60.5K | 8.2% | 4 |
| Apr 2026 | Nature Valley | 60.5K | 8.2% | 5 |
| Apr 2026 | Carman's | 1.3K | 0.18% | 6 |
| May 2026 | Kellogg's | 301K | 41% | 1 |
| May 2026 | Quaker Oats | 201K | 27.4% | 2 |
| May 2026 | Clif Bar | 110K | 15% | 3 |
| May 2026 | Belvita | 60.5K | 8.2% | 4 |
| May 2026 | Nature Valley | 60.5K | 8.2% | 5 |
| May 2026 | Carman's | 1K | 0.14% | 6 |
| Jun 2026 | Kellogg's | 246K | 36.8% | 1 |
| Jun 2026 | Quaker Oats | 201K | 30.1% | 2 |
| Jun 2026 | Clif Bar | 110K | 16.5% | 3 |
| Jun 2026 | Nature Valley | 60.5K | 9.1% | 4 |
| Jun 2026 | Belvita | 49.5K | 7.4% | 5 |
| Jun 2026 | Carman's | 1K | 0.15% | 6 |
| Jul 2026 | Kellogg's | 246K | 36.8% | 1 |
| Jul 2026 | Quaker Oats | 201K | 30.1% | 2 |
| Jul 2026 | Clif Bar | 110K | 16.5% | 3 |
| Jul 2026 | Nature Valley | 60.5K | 9.1% | 4 |
| Jul 2026 | Belvita | 49.5K | 7.4% | 5 |
| Jul 2026 | Carman's | 1.3K | 0.19% | 6 |
| Aug 2026 | Kellogg's | 301K | 38.6% | 1 |
| Aug 2026 | Quaker Oats | 246K | 31.6% | 2 |
| Aug 2026 | Clif Bar | 110K | 14.1% | 3 |
| Aug 2026 | Belvita | 60.5K | 7.8% | 4 |
| Aug 2026 | Nature Valley | 60.5K | 7.8% | 5 |
| Aug 2026 | Carman's | 1.3K | 0.17% | 6 |
| Sep 2026 | Belvita | — | — | — |
| Sep 2026 | Carman's | — | — | — |
| Sep 2026 | Clif Bar | — | — | — |
| Sep 2026 | Kellogg's | — | — | — |
| Sep 2026 | Nature Valley | — | — | — |
| Sep 2026 | Quaker Oats | — | — | — |

## What is being compared

- **Belvita**: Measured on the search term “belvita”.
- **Carman's**: Measured on the search term “carmans bars”.
- **Clif Bar**: Measured on the search term “clif bar”.
- **Kellogg's**: Measured on the search term “kelloggs”.
- **Nature Valley**: Measured on the search term “nature valley”.
- **Quaker Oats**: Measured on the search term “quaker oats”.

- [Belvita](/demand/global-en/brands/belvita)
- [Carman's](/demand/global-en/brands/carmans)
- [Clif Bar](/demand/global-en/brands/clif-bar)
- [Kellogg's](/demand/global-en/brands/kelloggs)
- [Nature Valley](/demand/global-en/brands/nature-valley)
- [Quaker Oats](/demand/global-en/brands/quaker-oats)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cereal bars worldwide?

In August 2026, Kellogg's was the most searched among cereal bars worldwide, with an estimated 301K branded searches and 38.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cereal bars: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cereal-bars

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cereal-bars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.