--- title: "Caraway vs Tefal: Which is searched more?" description: "Is Caraway or Tefal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ceramic cookware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ceramic-cookware-brands/compare/caraway-cookware-vs-tefal" publisher: "Brandwave" --- # Caraway vs Tefal: Which is searched more? Is Caraway or Tefal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ceramic cookware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Caraway and Tefal - **Competitive set**: Ceramic cookware brands - **Market**: Global - **Month measured**: Sep 2026 - **Caraway Share of Search**: 5% - **Tefal Share of Search**: 41.3% ## Is Caraway or Tefal more popular in search? - In September 2026, Tefal had more branded searches than Caraway among ceramic cookware brands worldwide. Tefal had about 500,000 branded searches, while Caraway had 60,500. Tefal made up 41.3% of all ceramic cookware brand searches we track, and Caraway accounted for 5%. - Tefal was ahead of Caraway in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Caraway’s share of searches among ceramic cookware brands worldwide moved from 4.7% to 5%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Tefal’s share of searches among ceramic cookware brands worldwide moved from 39.3% to 41.3%, and its estimated monthly branded searches moved from 511K to 500K. ## Top ceramic cookware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Caraway appeared in all five answers. Tefal was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Caraway was listed before Tefal in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GreenPan | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Caraway | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | OXO | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tefal | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tramontina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cuisinart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ceramic cookware brands - Asked ChatGPT "Which ceramic cookware brand should I buy?": 1. GreenPan, 2. Caraway, 3. Tefal - Asked ChatGPT "What are the best ceramic cookware brands?": 1. GreenPan, 2. Caraway, 3. OXO, 4. Tefal - Asked ChatGPT "What's the best ceramic cookware brand for everyday cooking?": 1. GreenPan, 2. Caraway, 3. OXO - Searched Google, AI Overview "best ceramic cookware": 1. GreenPan, 2. Caraway, 3. OXO - Searched Google, AI Overview "non toxic cookware": 1. Caraway, 2. GreenPan Not named in any answer: Tramontina and Cuisinart. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for ceramic cookware brands worldwide in September 2026? - In September 2026, Tefal gained share of searches among ceramic cookware brands worldwide, from 35.9% to 41.3%. ## Month by month | Month | Caraway estimated searches | Caraway Share of Search | Caraway rank | Tefal estimated searches | Tefal Share of Search | Tefal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 4.7% | 6 | 511K | 39.3% | 1 | | Nov 2025 | 165K | 8.6% | 4 | 783K | 40.8% | 1 | | Dec 2025 | 165K | 10.1% | 4 | 624K | 38.1% | 1 | | Jan 2026 | 90.5K | 6% | 6 | 624K | 41.4% | 1 | | Feb 2026 | 60.5K | 5.2% | 6 | 511K | 43.8% | 1 | | Mar 2026 | 60.5K | 4.8% | 6 | 511K | 40.6% | 1 | | Apr 2026 | 49.5K | 4.5% | 6 | 418K | 37.8% | 1 | | May 2026 | 60.5K | 4.9% | 6 | 500K | 40.1% | 1 | | Jun 2026 | 49.5K | 4.5% | 6 | 409K | 37.3% | 1 | | Jul 2026 | 49.5K | 4.7% | 6 | 342K | 32.1% | 1 | | Aug 2026 | 60.5K | 5.2% | 6 | 418K | 35.9% | 1 | | Sep 2026 | 60.5K | 5% | 6 | 500K | 41.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Caraway’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Caraway**: Measured on the search term “caraway cookware”. - **Tefal**: Measured on the search terms “tefal” and “tefal ingenio”, summed into one figure. - [Caraway profile](/demand/global-en/brands/caraway-cookware) - [Tefal profile](/demand/global-en/brands/tefal) - [All ceramic cookware brands worldwide](/demand/global-en/categories/ceramic-cookware-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Caraway or Tefal more popular in search? In September 2026, Tefal had more branded searches than Caraway among ceramic cookware brands worldwide. Tefal had about 500,000 branded searches, while Caraway had 60,500. Tefal made up 41.3% of all ceramic cookware brand searches we track, and Caraway accounted for 5%. ## Cite this page Brandwave. "Caraway vs Tefal: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ceramic-cookware-brands/compare/caraway-cookware-vs-tefal This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ceramic-cookware-brands/compare/caraway-cookware-vs-tefal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.