--- title: "Caraway vs OXO: Which is searched more?" description: "Is Caraway or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ceramic cookware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ceramic-cookware-brands/compare/caraway-cookware-vs-oxo" publisher: "Brandwave" --- # Caraway vs OXO: Which is searched more? Is Caraway or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ceramic cookware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Caraway and OXO - **Competitive set**: Ceramic cookware brands - **Market**: Global - **Month measured**: Sep 2026 - **Caraway Share of Search**: 5% - **OXO Share of Search**: 9.1% ## Is Caraway or OXO more popular in search? - In September 2026, OXO had more branded searches than Caraway among ceramic cookware brands worldwide. OXO had about 110,000 branded searches, while Caraway had 60,500. OXO made up 9.1% of all ceramic cookware brand searches we track, and Caraway accounted for 5%. - The lead changed hands 2 times in the 12 months ending September 2026: Caraway took it in December 2025, OXO took it in January 2026. - Across the 12 months ending September 2026, Caraway’s share of searches among ceramic cookware brands worldwide moved from 4.7% to 5%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, OXO’s share of searches among ceramic cookware brands worldwide moved from 10.4% to 9.1%, and its estimated monthly branded searches moved from 135K to 110K. ## Top ceramic cookware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Caraway appeared in all five answers. OXO was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Caraway was listed before OXO in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GreenPan | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Caraway | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | OXO | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tefal | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tramontina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cuisinart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ceramic cookware brands - Asked ChatGPT "Which ceramic cookware brand should I buy?": 1. GreenPan, 2. Caraway, 3. Tefal - Asked ChatGPT "What are the best ceramic cookware brands?": 1. GreenPan, 2. Caraway, 3. OXO, 4. Tefal - Asked ChatGPT "What's the best ceramic cookware brand for everyday cooking?": 1. GreenPan, 2. Caraway, 3. OXO - Searched Google, AI Overview "best ceramic cookware": 1. GreenPan, 2. Caraway, 3. OXO - Searched Google, AI Overview "non toxic cookware": 1. Caraway, 2. GreenPan Not named in any answer: Tramontina and Cuisinart. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for ceramic cookware brands worldwide in September 2026? - Estimated monthly branded searches for OXO worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026. ## Month by month | Month | Caraway estimated searches | Caraway Share of Search | Caraway rank | OXO estimated searches | OXO Share of Search | OXO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 4.7% | 6 | 135K | 10.4% | 4 | | Nov 2025 | 165K | 8.6% | 4 | 165K | 8.6% | 5 | | Dec 2025 | 165K | 10.1% | 4 | 135K | 8.3% | 5 | | Jan 2026 | 90.5K | 6% | 6 | 135K | 9% | 4 | | Feb 2026 | 60.5K | 5.2% | 6 | 110K | 9.4% | 4 | | Mar 2026 | 60.5K | 4.8% | 6 | 110K | 8.8% | 4 | | Apr 2026 | 49.5K | 4.5% | 6 | 110K | 10% | 4 | | May 2026 | 60.5K | 4.9% | 6 | 110K | 8.8% | 4 | | Jun 2026 | 49.5K | 4.5% | 6 | 110K | 10.1% | 4 | | Jul 2026 | 49.5K | 4.7% | 6 | 110K | 10.3% | 4 | | Aug 2026 | 60.5K | 5.2% | 6 | 110K | 9.5% | 4 | | Sep 2026 | 60.5K | 5% | 6 | 110K | 9.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Caraway’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Caraway**: Measured on the search term “caraway cookware”. - **OXO**: Measured on the search term “oxo”. - [Caraway profile](/demand/global-en/brands/caraway-cookware) - [OXO profile](/demand/global-en/brands/oxo) - [All ceramic cookware brands worldwide](/demand/global-en/categories/ceramic-cookware-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Caraway or OXO more popular in search? In September 2026, OXO had more branded searches than Caraway among ceramic cookware brands worldwide. OXO had about 110,000 branded searches, while Caraway had 60,500. OXO made up 9.1% of all ceramic cookware brand searches we track, and Caraway accounted for 5%. ## Cite this page Brandwave. "Caraway vs OXO: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ceramic-cookware-brands/compare/caraway-cookware-vs-oxo This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ceramic-cookware-brands/compare/caraway-cookware-vs-oxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.