---
title: "Cat tracker brands: Which are searched most?"
description: "Compare the cat tracker brands people buy. Share of Search among Tile, Fi and Tractive, the cat tracker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cat-tracker-brands"
publisher: "Brandwave"
---

# Cat tracker brands: Which are searched most?

Compare the cat tracker brands people buy. Share of Search among Tile, Fi and Tractive, the cat tracker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cat tracker brands
- **Market**: Global
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Tile, 77.3%

## Which brand is most popular in search among cat tracker brands worldwide?

- In September 2026, Tile was the most searched among cat tracker brands worldwide, with an estimated 74K branded searches and 77.3% estimated Share of Search within this set.
- Fi is in 2nd place, 58.4 percentage points behind at 18.9% Share of Search.
- Across the 12 months ending September 2026, Tile’s estimated Share of Search among cat tracker brands worldwide increased from 74.1% to 77.3%.
- Across the 12 months ending September 2026, Fi’s estimated Share of Search among cat tracker brands worldwide decreased from 22.2% to 18.9%.
- Across the 12 months ending September 2026, Tile’s estimated Share of Search among cat tracker brands worldwide peaked at 77.3% in September 2026 and was lowest at 63.2% in March 2026.
- Across the 12 months ending September 2026, Fi’s estimated Share of Search among cat tracker brands worldwide peaked at 29.1% in June 2026 and was lowest at 18.9% in September 2026.
- Across the 12 months ending September 2026, Tractive’s estimated Share of Search among cat tracker brands worldwide peaked at 8.5% in March 2026 and was lowest at 3.6% in October 2025.
- Across the 12 months ending September 2026, Tractive held steady: its estimated Share of Search among cat tracker brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Tile vs Fi: compare search popularity](/demand/global-en/compare/fi-dog-collar-vs-tile-tracker): 77.3% against 18.9% Share of Search.
- [Tile vs Tractive: compare search popularity](/demand/global-en/compare/tile-tracker-vs-tractive): 77.3% against 3.8% Share of Search.
- [Fi vs Tractive: compare search popularity](/demand/global-en/compare/fi-dog-collar-vs-tractive): 18.9% against 3.8% Share of Search.

## How did search popularity change for cat tracker brands worldwide in September 2026?

- In September 2026, Tile gained estimated Share of Search among cat tracker brands worldwide, from 73.6% to 77.3%.
- In September 2026, Fi lost estimated Share of Search among cat tracker brands worldwide, from 22.1% to 18.9%.
- In September 2026, Tractive lost estimated Share of Search among cat tracker brands worldwide, from 4.4% to 3.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tile | 77.3% | 74K | 0.0% | Tile |
| 2 | Fi | 18.9% | 18.1K | -18.5% | Fi |
| 3 | Tractive | 3.8% | 3.6K | -18.2% | Tractive |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tile | 74K | 74.1% | 1 |
| Oct 2025 | Fi | 22.2K | 22.2% | 2 |
| Oct 2025 | Tractive | 3.6K | 3.6% | 3 |
| Nov 2025 | Tile | 74K | 70.1% | 1 |
| Nov 2025 | Fi | 27.1K | 25.7% | 2 |
| Nov 2025 | Tractive | 4.4K | 4.2% | 3 |
| Dec 2025 | Tile | 90.5K | 69.5% | 1 |
| Dec 2025 | Fi | 33.1K | 25.4% | 2 |
| Dec 2025 | Tractive | 6.6K | 5.1% | 3 |
| Jan 2026 | Tile | 74K | 68.7% | 1 |
| Jan 2026 | Fi | 27.1K | 25.2% | 2 |
| Jan 2026 | Tractive | 6.6K | 6.1% | 3 |
| Feb 2026 | Tile | 60.5K | 67.7% | 1 |
| Feb 2026 | Fi | 22.2K | 24.9% | 2 |
| Feb 2026 | Tractive | 6.6K | 7.4% | 3 |
| Mar 2026 | Tile | 60.5K | 63.2% | 1 |
| Mar 2026 | Fi | 27.1K | 28.3% | 2 |
| Mar 2026 | Tractive | 8.1K | 8.5% | 3 |
| Apr 2026 | Tile | 60.5K | 67.7% | 1 |
| Apr 2026 | Fi | 22.2K | 24.9% | 2 |
| Apr 2026 | Tractive | 6.6K | 7.4% | 3 |
| May 2026 | Tile | 60.5K | 68.7% | 1 |
| May 2026 | Fi | 22.2K | 25.2% | 2 |
| May 2026 | Tractive | 5.4K | 6.1% | 3 |
| Jun 2026 | Tile | 60.5K | 65.1% | 1 |
| Jun 2026 | Fi | 27.1K | 29.1% | 2 |
| Jun 2026 | Tractive | 5.4K | 5.8% | 3 |
| Jul 2026 | Tile | 60.5K | 65.1% | 1 |
| Jul 2026 | Fi | 27.1K | 29.1% | 2 |
| Jul 2026 | Tractive | 5.4K | 5.8% | 3 |
| Aug 2026 | Tile | 74K | 73.6% | 1 |
| Aug 2026 | Fi | 22.2K | 22.1% | 2 |
| Aug 2026 | Tractive | 4.4K | 4.4% | 3 |
| Sep 2026 | Tile | 74K | 77.3% | 1 |
| Sep 2026 | Fi | 18.1K | 18.9% | 2 |
| Sep 2026 | Tractive | 3.6K | 3.8% | 3 |

## What is being compared

- **Fi**: Measured on the search term “fi collar”.
- **Tile**: Measured on the search term “tile tracker”.
- **Tractive**: Measured on the search term “dog tracker tractive”.

- [Fi](/demand/global-en/brands/fi-dog-collar)
- [Tile](/demand/global-en/brands/tile-tracker)
- [Tractive](/demand/global-en/brands/tractive)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cat tracker brands worldwide?

In September 2026, Tile was the most searched among cat tracker brands worldwide, with an estimated 74K branded searches and 77.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cat tracker brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/cat-tracker-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cat-tracker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
