--- title: "Cat toy brands: Which brands are most popular in search?" description: "Compare the cat toy brands shoppers choose between. Share of Search among Trixie, Catit, SmartyKat, Petstages, Yeowww! and Hartz, the cat toy brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cat-toy-brands" publisher: "Brandwave" --- # Cat toy brands: Which brands are most popular in search? Compare the cat toy brands shoppers choose between. Share of Search among Trixie, Catit, SmartyKat, Petstages, Yeowww! and Hartz, the cat toy brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cat toy brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Trixie, 86.2% ## Which brand is most popular in search among cat toy brands worldwide? - In August 2026, Trixie was the most searched among cat toy brands worldwide, with an estimated 201K branded searches and 86.2% estimated Share of Search within this set. - Catit is in 2nd place, 76.7 percentage points behind at 9.5% Share of Search. - Across the 11 months ending August 2026, Trixie’s estimated Share of Search among cat toy brands worldwide increased from 84.6% to 86.2%. - Across the 11 months ending August 2026, Catit’s estimated Share of Search among cat toy brands worldwide decreased from 11.4% to 9.5%. - Across the 11 months ending August 2026, SmartyKat’s estimated Share of Search among cat toy brands worldwide increased from 2.3% to 2.8%. - Across the 11 months ending August 2026, Trixie’s estimated Share of Search among cat toy brands worldwide peaked at 86.2% in August 2026 and was lowest at 77.8% in February 2026. - Across the 11 months ending August 2026, Catit’s estimated Share of Search among cat toy brands worldwide peaked at 15.8% in January 2026 and was lowest at 9.5% in August 2026. - Across the 11 months ending August 2026, SmartyKat’s estimated Share of Search among cat toy brands worldwide peaked at 4.1% in July 2026 and was lowest at 2.3% in October 2025. - Across the 11 months ending August 2026, Petstages, Yeowww! and Hartz held steady: their estimated Share of Search among cat toy brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Trixie vs Catit: compare search popularity](/demand/global-en/compare/catit-vs-trixie): 86.2% against 9.5% Share of Search. - [Trixie vs SmartyKat: compare search popularity](/demand/global-en/compare/smartykat-vs-trixie): 86.2% against 2.8% Share of Search. - [Catit vs SmartyKat: compare search popularity](/demand/global-en/compare/catit-vs-smartykat): 9.5% against 2.8% Share of Search. ## How did search popularity change for cat toy brands worldwide in August 2026? - In August 2026, Trixie gained estimated Share of Search among cat toy brands worldwide, from 82.9% to 86.2%. - In August 2026, Catit lost estimated Share of Search among cat toy brands worldwide, from 11.2% to 9.5%. - In August 2026, SmartyKat lost estimated Share of Search among cat toy brands worldwide, from 4.1% to 2.8%. - Estimated monthly branded searches for Yeowww! worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026. - Estimated monthly branded searches for Hartz worldwide fell 64.4% over 11 measured months, from 590 to 210 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Trixie | 86.2% | 201K | +21.8% | Trixie | | 2 | Catit | 9.5% | 22.2K | 0.0% | Catit | | 3 | SmartyKat | 2.8% | 6.6K | -18.5% | SmartyKat | | 4 | Petstages | 0.69% | 1.6K | -15.8% | Petstages | | 5 | Yeowww! | 0.69% | 1.6K | 0.0% | Yeowww! | | 6 | Hartz | 0.09% | 210 | -19.2% | Hartz | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Trixie | 165K | 84.6% | 1 | | Oct 2025 | Catit | 22.2K | 11.4% | 2 | | Oct 2025 | SmartyKat | 4.4K | 2.3% | 3 | | Oct 2025 | Petstages | 1.6K | 0.82% | 4 | | Oct 2025 | Yeowww! | 1.3K | 0.67% | 5 | | Oct 2025 | Hartz | 590 | 0.3% | 6 | | Nov 2025 | Trixie | 135K | 81.5% | 1 | | Nov 2025 | Catit | 22.2K | 13.4% | 2 | | Nov 2025 | SmartyKat | 4.4K | 2.7% | 3 | | Nov 2025 | Petstages | 1.9K | 1.1% | 4 | | Nov 2025 | Yeowww! | 1.9K | 1.1% | 5 | | Nov 2025 | Hartz | 320 | 0.19% | 6 | | Dec 2025 | Trixie | 135K | 78.2% | 1 | | Dec 2025 | Catit | 27.1K | 15.7% | 2 | | Dec 2025 | SmartyKat | 5.4K | 3.1% | 3 | | Dec 2025 | Petstages | 2.4K | 1.4% | 4 | | Dec 2025 | Yeowww! | 2.4K | 1.4% | 5 | | Dec 2025 | Hartz | 260 | 0.15% | 6 | | Jan 2026 | Trixie | 135K | 78.8% | 1 | | Jan 2026 | Catit | 27.1K | 15.8% | 2 | | Jan 2026 | SmartyKat | 5.4K | 3.2% | 3 | | Jan 2026 | Petstages | 1.9K | 1.1% | 4 | | Jan 2026 | Yeowww! | 1.6K | 0.93% | 5 | | Jan 2026 | Hartz | 260 | 0.15% | 6 | | Feb 2026 | Trixie | 110K | 77.8% | 1 | | Feb 2026 | Catit | 22.2K | 15.7% | 2 | | Feb 2026 | SmartyKat | 5.4K | 3.8% | 3 | | Feb 2026 | Petstages | 1.9K | 1.3% | 4 | | Feb 2026 | Yeowww! | 1.6K | 1.1% | 5 | | Feb 2026 | Hartz | 210 | 0.15% | 6 | | Mar 2026 | Trixie | 135K | 81.2% | 1 | | Mar 2026 | Catit | 22.2K | 13.3% | 2 | | Mar 2026 | SmartyKat | 5.4K | 3.2% | 3 | | Mar 2026 | Petstages | 1.9K | 1.1% | 4 | | Mar 2026 | Yeowww! | 1.6K | 0.96% | 5 | | Mar 2026 | Hartz | 210 | 0.13% | 6 | | Apr 2026 | Trixie | 135K | 81.3% | 1 | | Apr 2026 | Catit | 22.2K | 13.4% | 2 | | Apr 2026 | SmartyKat | 5.4K | 3.3% | 3 | | Apr 2026 | Petstages | 1.9K | 1.1% | 4 | | Apr 2026 | Yeowww! | 1.3K | 0.78% | 5 | | Apr 2026 | Hartz | 210 | 0.13% | 6 | | May 2026 | Trixie | 135K | 81.8% | 1 | | May 2026 | Catit | 22.2K | 13.5% | 2 | | May 2026 | SmartyKat | 4.4K | 2.7% | 3 | | May 2026 | Petstages | 1.9K | 1.2% | 4 | | May 2026 | Yeowww! | 1.3K | 0.79% | 5 | | May 2026 | Hartz | 210 | 0.13% | 6 | | Jun 2026 | Trixie | 135K | 82% | 1 | | Jun 2026 | Catit | 22.2K | 13.5% | 2 | | Jun 2026 | SmartyKat | 4.4K | 2.7% | 3 | | Jun 2026 | Petstages | 1.6K | 0.97% | 4 | | Jun 2026 | Yeowww! | 1.3K | 0.79% | 5 | | Jun 2026 | Hartz | 210 | 0.13% | 6 | | Jul 2026 | Trixie | 165K | 82.9% | 1 | | Jul 2026 | Catit | 22.2K | 11.2% | 2 | | Jul 2026 | SmartyKat | 8.1K | 4.1% | 3 | | Jul 2026 | Petstages | 1.9K | 0.95% | 4 | | Jul 2026 | Yeowww! | 1.6K | 0.8% | 5 | | Jul 2026 | Hartz | 260 | 0.13% | 6 | | Aug 2026 | Trixie | 201K | 86.2% | 1 | | Aug 2026 | Catit | 22.2K | 9.5% | 2 | | Aug 2026 | SmartyKat | 6.6K | 2.8% | 3 | | Aug 2026 | Petstages | 1.6K | 0.69% | 4 | | Aug 2026 | Yeowww! | 1.6K | 0.69% | 5 | | Aug 2026 | Hartz | 210 | 0.09% | 6 | | Sep 2026 | Catit | — | — | — | | Sep 2026 | Hartz | — | — | — | | Sep 2026 | Petstages | — | — | — | | Sep 2026 | SmartyKat | — | — | — | | Sep 2026 | Trixie | — | — | — | | Sep 2026 | Yeowww! | — | — | — | ## What is being compared - **Catit**: Measured on the search term “catit”. - **Hartz**: Measured on the search term “hartz pet”. - **Petstages**: Measured on the search term “petstages”. - **SmartyKat**: Measured on the search term “smartykat”. - **Trixie**: Measured on the search term “trixie”. - **Yeowww!**: Measured on the search term “yeowww!”. - [Catit](/demand/global-en/brands/catit) - [Hartz](/demand/global-en/brands/hartz) - [Petstages](/demand/global-en/brands/petstages) - [SmartyKat](/demand/global-en/brands/smartykat) - [Trixie](/demand/global-en/brands/trixie) - [Yeowww!](/demand/global-en/brands/yeowww) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cat toy brands worldwide? In August 2026, Trixie was the most searched among cat toy brands worldwide, with an estimated 201K branded searches and 86.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Cat toy brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cat-toy-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cat-toy-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.