---
title: "Cat litter brands: Which brands are most popular in search?"
description: "Compare the cat litter brands people buy. Share of Search among World's Best Cat Litter, Cat's Best, Naturally Fresh, Tidy Cats and Breeder's Choice, the cat litter brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cat-litter-brands"
publisher: "Brandwave"
---

# Cat litter brands: Which brands are most popular in search?

Compare the cat litter brands people buy. Share of Search among World's Best Cat Litter, Cat's Best, Naturally Fresh, Tidy Cats and Breeder's Choice, the cat litter brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cat litter brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: World's Best Cat Litter, 49.8%

## Which brand is most popular in search among cat litter brands worldwide?

- In August 2026, World's Best Cat Litter was the most searched among cat litter brands worldwide, with an estimated 49.5K branded searches and 49.8% estimated Share of Search within this set.
- Cat's Best is in 2nd place, 31.6 percentage points behind at 18.2% Share of Search.
- Across the 11 months ending August 2026, World's Best Cat Litter’s estimated Share of Search among cat litter brands worldwide decreased from 50.9% to 49.8%.
- Across the 11 months ending August 2026, Tidy Cats’ estimated Share of Search among cat litter brands worldwide increased from 10.2% to 12.2%.
- Across the 11 months ending August 2026, World's Best Cat Litter’s estimated Share of Search among cat litter brands worldwide peaked at 55.9% in July 2026 and was lowest at 47.7% in April 2026.
- Across the 11 months ending August 2026, Cat's Best’s estimated Share of Search among cat litter brands worldwide peaked at 21.9% in January 2026 and was lowest at 16.1% in June 2026.
- Across the 11 months ending August 2026, Naturally Fresh’s estimated Share of Search among cat litter brands worldwide peaked at 21.9% in March 2026 and was lowest at 16.7% in July 2026.
- Across the 11 months ending August 2026, Tidy Cats’ estimated Share of Search among cat litter brands worldwide peaked at 12.2% in August 2026 and was lowest at 8.5% in December 2025.
- Across the 11 months ending August 2026, Cat's Best, Naturally Fresh and Breeder's Choice held steady: their estimated Share of Search among cat litter brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [World's Best Cat Litter vs Cat's Best: compare search popularity](/demand/global-en/compare/cat-s-best-vs-world-s-best-cat-litter): 49.8% against 18.2% Share of Search.
- [World's Best Cat Litter vs Naturally Fresh: compare search popularity](/demand/global-en/compare/naturally-fresh-vs-world-s-best-cat-litter): 49.8% against 18.2% Share of Search.
- [World's Best Cat Litter vs Tidy Cats: compare search popularity](/demand/global-en/compare/tidy-cats-vs-world-s-best-cat-litter): 49.8% against 12.2% Share of Search.
- [Cat's Best vs Naturally Fresh: compare search popularity](/demand/global-en/compare/cat-s-best-vs-naturally-fresh): 18.2% Share of Search each.
- [Cat's Best vs Tidy Cats: compare search popularity](/demand/global-en/compare/cat-s-best-vs-tidy-cats): 18.2% against 12.2% Share of Search.
- [Naturally Fresh vs Tidy Cats: compare search popularity](/demand/global-en/compare/naturally-fresh-vs-tidy-cats): 18.2% against 12.2% Share of Search.

## How did search popularity change for cat litter brands worldwide in August 2026?

- In August 2026, Tidy Cats gained estimated Share of Search among cat litter brands worldwide, from 9.1% to 12.2%.
- In August 2026, Cat's Best gained estimated Share of Search among cat litter brands worldwide, from 16.7% to 18.2%.
- In August 2026, Naturally Fresh gained estimated Share of Search among cat litter brands worldwide, from 16.7% to 18.2%.
- In August 2026, World's Best Cat Litter lost estimated Share of Search among cat litter brands worldwide, from 55.9% to 49.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | World's Best Cat Litter | 49.8% | 49.5K | -18.2% | World's Best Cat Litter |
| 2 | Cat's Best | 18.2% | 18.1K | 0.0% | Cat's Best |
| 3 | Naturally Fresh | 18.2% | 18.1K | 0.0% | Naturally Fresh |
| 4 | Tidy Cats | 12.2% | 12.1K | +22.2% | Tidy Cats |
| 5 | Breeder's Choice | 1.6% | 1.6K | 0.0% | Breeder's Choice |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | World's Best Cat Litter | 49.5K | 50.9% | 1 |
| Oct 2025 | Cat's Best | 18.1K | 18.6% | 2 |
| Oct 2025 | Naturally Fresh | 18.1K | 18.6% | 3 |
| Oct 2025 | Tidy Cats | 9.9K | 10.2% | 4 |
| Oct 2025 | Breeder's Choice | 1.6K | 1.6% | 5 |
| Nov 2025 | World's Best Cat Litter | 49.5K | 50.9% | 1 |
| Nov 2025 | Cat's Best | 18.1K | 18.6% | 2 |
| Nov 2025 | Naturally Fresh | 18.1K | 18.6% | 3 |
| Nov 2025 | Tidy Cats | 9.9K | 10.2% | 4 |
| Nov 2025 | Breeder's Choice | 1.6K | 1.6% | 5 |
| Dec 2025 | World's Best Cat Litter | 49.5K | 51.9% | 1 |
| Dec 2025 | Cat's Best | 18.1K | 19% | 2 |
| Dec 2025 | Naturally Fresh | 18.1K | 19% | 3 |
| Dec 2025 | Tidy Cats | 8.1K | 8.5% | 4 |
| Dec 2025 | Breeder's Choice | 1.6K | 1.7% | 5 |
| Jan 2026 | World's Best Cat Litter | 49.5K | 48.7% | 1 |
| Jan 2026 | Cat's Best | 22.2K | 21.9% | 2 |
| Jan 2026 | Naturally Fresh | 18.1K | 17.8% | 3 |
| Jan 2026 | Tidy Cats | 9.9K | 9.7% | 4 |
| Jan 2026 | Breeder's Choice | 1.9K | 1.9% | 5 |
| Feb 2026 | World's Best Cat Litter | 49.5K | 52.1% | 1 |
| Feb 2026 | Cat's Best | 18.1K | 19% | 2 |
| Feb 2026 | Naturally Fresh | 18.1K | 19% | 3 |
| Feb 2026 | Tidy Cats | 8.1K | 8.5% | 4 |
| Feb 2026 | Breeder's Choice | 1.3K | 1.4% | 5 |
| Mar 2026 | World's Best Cat Litter | 49.5K | 48.9% | 1 |
| Mar 2026 | Naturally Fresh | 22.2K | 21.9% | 2 |
| Mar 2026 | Cat's Best | 18.1K | 17.9% | 3 |
| Mar 2026 | Tidy Cats | 9.9K | 9.8% | 4 |
| Mar 2026 | Breeder's Choice | 1.6K | 1.6% | 5 |
| Apr 2026 | World's Best Cat Litter | 40.5K | 47.7% | 1 |
| Apr 2026 | Naturally Fresh | 18.1K | 21.3% | 2 |
| Apr 2026 | Cat's Best | 14.8K | 17.4% | 3 |
| Apr 2026 | Tidy Cats | 9.9K | 11.7% | 4 |
| Apr 2026 | Breeder's Choice | 1.6K | 1.9% | 5 |
| May 2026 | World's Best Cat Litter | 49.5K | 50.9% | 1 |
| May 2026 | Cat's Best | 18.1K | 18.6% | 2 |
| May 2026 | Naturally Fresh | 18.1K | 18.6% | 3 |
| May 2026 | Tidy Cats | 9.9K | 10.2% | 4 |
| May 2026 | Breeder's Choice | 1.6K | 1.6% | 5 |
| Jun 2026 | World's Best Cat Litter | 49.5K | 53.7% | 1 |
| Jun 2026 | Naturally Fresh | 18.1K | 19.7% | 2 |
| Jun 2026 | Cat's Best | 14.8K | 16.1% | 3 |
| Jun 2026 | Tidy Cats | 8.1K | 8.8% | 4 |
| Jun 2026 | Breeder's Choice | 1.6K | 1.7% | 5 |
| Jul 2026 | World's Best Cat Litter | 60.5K | 55.9% | 1 |
| Jul 2026 | Cat's Best | 18.1K | 16.7% | 2 |
| Jul 2026 | Naturally Fresh | 18.1K | 16.7% | 3 |
| Jul 2026 | Tidy Cats | 9.9K | 9.1% | 4 |
| Jul 2026 | Breeder's Choice | 1.6K | 1.5% | 5 |
| Aug 2026 | World's Best Cat Litter | 49.5K | 49.8% | 1 |
| Aug 2026 | Cat's Best | 18.1K | 18.2% | 2 |
| Aug 2026 | Naturally Fresh | 18.1K | 18.2% | 3 |
| Aug 2026 | Tidy Cats | 12.1K | 12.2% | 4 |
| Aug 2026 | Breeder's Choice | 1.6K | 1.6% | 5 |
| Sep 2026 | Breeder's Choice | — | — | — |
| Sep 2026 | Cat's Best | — | — | — |
| Sep 2026 | Naturally Fresh | — | — | — |
| Sep 2026 | Tidy Cats | — | — | — |
| Sep 2026 | World's Best Cat Litter | — | — | — |

## What is being compared

- **Breeder's Choice**: Measured on the search term “breeders choice”.
- **Cat's Best**: Measured on the search term “cats best”.
- **Naturally Fresh**: Measured on the search term “naturally fresh”.
- **Tidy Cats**: Measured on the search term “tidy cats”.
- **World's Best Cat Litter**: Measured on the search term “worlds best cat litter”.

- [Breeder's Choice](/demand/global-en/brands/breeder-s-choice)
- [Cat's Best](/demand/global-en/brands/cat-s-best)
- [Naturally Fresh](/demand/global-en/brands/naturally-fresh)
- [Tidy Cats](/demand/global-en/brands/tidy-cats)
- [World's Best Cat Litter](/demand/global-en/brands/world-s-best-cat-litter)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cat litter brands worldwide?

In August 2026, World's Best Cat Litter was the most searched among cat litter brands worldwide, with an estimated 49.5K branded searches and 49.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cat litter brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cat-litter-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cat-litter-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.