--- title: "Cat insurance brands: Which are searched most?" description: "Compare the cat insurance brands people buy. Share of Search among Lemonade, Direct Line, Bupa and Fetch, the cat insurance brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cat-insurance-brands" publisher: "Brandwave" --- # Cat insurance brands: Which are searched most? Compare the cat insurance brands people buy. Share of Search among Lemonade, Direct Line, Bupa and Fetch, the cat insurance brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cat insurance brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Lemonade, 61% ## Which brand is most popular in search among cat insurance brands worldwide? - In September 2026, Lemonade was the most searched among cat insurance brands worldwide, with an estimated 252K branded searches and 61% estimated Share of Search within this set. - Direct Line is in 2nd place, 22.9 percentage points behind at 38.1% Share of Search. - Across the 12 months ending September 2026, Lemonade’s estimated Share of Search among cat insurance brands worldwide increased from 59.9% to 61%. - Across the 12 months ending September 2026, Direct Line’s estimated Share of Search among cat insurance brands worldwide decreased from 39.3% to 38.1%. - Across the 12 months ending September 2026, Lemonade’s estimated Share of Search among cat insurance brands worldwide peaked at 71.4% in July 2026 and was lowest at 59.9% in October 2025. - Across the 12 months ending September 2026, Direct Line’s estimated Share of Search among cat insurance brands worldwide peaked at 39.3% in October 2025 and was lowest at 28.1% in July 2026. - Across the 12 months ending September 2026, Bupa and Fetch held steady: their estimated Share of Search among cat insurance brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Lemonade vs Direct Line: compare search popularity](/demand/global-en/compare/direct-line-vs-lemonade): 61% against 38.1% Share of Search. ## How did search popularity change for cat insurance brands worldwide in September 2026? - In September 2026, Direct Line gained estimated Share of Search among cat insurance brands worldwide, from 35.9% to 38.1%. - In September 2026, Lemonade lost estimated Share of Search among cat insurance brands worldwide, from 63.4% to 61%. - Estimated monthly branded searches for Bupa worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Lemonade | 61% | 252K | -9.4% | Lemonade | | 2 | Direct Line | 38.1% | 157K | 0.0% | Direct Line | | 3 | Bupa | 0.87% | 3.6K | +24.1% | Bupa | | 4 | Fetch | 0.05% | 210 | +23.5% | Fetch | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lemonade | 233K | 59.9% | 1 | | Oct 2025 | Direct Line | 153K | 39.3% | 2 | | Oct 2025 | Bupa | 2.9K | 0.74% | 3 | | Oct 2025 | Fetch | 210 | 0.05% | 4 | | Nov 2025 | Lemonade | 207K | 61.2% | 1 | | Nov 2025 | Direct Line | 128K | 37.9% | 2 | | Nov 2025 | Bupa | 2.9K | 0.86% | 3 | | Nov 2025 | Fetch | 170 | 0.05% | 4 | | Dec 2025 | Lemonade | 228K | 64% | 1 | | Dec 2025 | Direct Line | 125K | 35% | 2 | | Dec 2025 | Bupa | 2.9K | 0.81% | 3 | | Dec 2025 | Fetch | 480 | 0.13% | 4 | | Jan 2026 | Lemonade | 280K | 63.4% | 1 | | Jan 2026 | Direct Line | 157K | 35.7% | 2 | | Jan 2026 | Bupa | 3.6K | 0.82% | 3 | | Jan 2026 | Fetch | 260 | 0.06% | 4 | | Feb 2026 | Lemonade | 255K | 61.8% | 1 | | Feb 2026 | Direct Line | 153K | 37.2% | 2 | | Feb 2026 | Bupa | 3.6K | 0.87% | 3 | | Feb 2026 | Fetch | 590 | 0.14% | 4 | | Mar 2026 | Lemonade | 313K | 66% | 1 | | Mar 2026 | Direct Line | 157K | 33.2% | 2 | | Mar 2026 | Bupa | 3.6K | 0.76% | 3 | | Mar 2026 | Fetch | 210 | 0.04% | 4 | | Apr 2026 | Lemonade | 255K | 62% | 1 | | Apr 2026 | Direct Line | 153K | 37.2% | 2 | | Apr 2026 | Bupa | 2.9K | 0.7% | 3 | | Apr 2026 | Fetch | 210 | 0.05% | 4 | | May 2026 | Lemonade | 346K | 68.9% | 1 | | May 2026 | Direct Line | 153K | 30.5% | 2 | | May 2026 | Bupa | 2.9K | 0.58% | 3 | | May 2026 | Fetch | 210 | 0.04% | 4 | | Jun 2026 | Lemonade | 389K | 70.8% | 1 | | Jun 2026 | Direct Line | 157K | 28.6% | 2 | | Jun 2026 | Bupa | 2.9K | 0.53% | 3 | | Jun 2026 | Fetch | 170 | 0.03% | 4 | | Jul 2026 | Lemonade | 389K | 71.4% | 1 | | Jul 2026 | Direct Line | 153K | 28.1% | 2 | | Jul 2026 | Bupa | 2.9K | 0.53% | 3 | | Jul 2026 | Fetch | 210 | 0.04% | 4 | | Aug 2026 | Lemonade | 278K | 63.4% | 1 | | Aug 2026 | Direct Line | 157K | 35.9% | 2 | | Aug 2026 | Bupa | 2.9K | 0.66% | 3 | | Aug 2026 | Fetch | 170 | 0.04% | 4 | | Sep 2026 | Lemonade | 252K | 61% | 1 | | Sep 2026 | Direct Line | 157K | 38.1% | 2 | | Sep 2026 | Bupa | 3.6K | 0.87% | 3 | | Sep 2026 | Fetch | 210 | 0.05% | 4 | ## What is being compared - **Bupa**: Measured on the search term “bupa health”. - **Direct Line**: Measured on the search terms “direct line” and “direct line insurance”, summed into one figure. - **Fetch**: Measured on the search term “fetch cat insurance”. - **Lemonade**: Measured on the search terms “lemonade cat insurance”, “lemonade home insurance”, “lemonade insurance” and “lemonade pet insurance”, summed into one figure. - [Bupa](/demand/global-en/brands/bupa) - [Direct Line](/demand/global-en/brands/direct-line) - [Fetch](/demand/global-en/brands/fetch-pet-insurance) - [Lemonade](/demand/global-en/brands/lemonade) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cat insurance brands worldwide? In September 2026, Lemonade was the most searched among cat insurance brands worldwide, with an estimated 252K branded searches and 61% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Cat insurance brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/cat-insurance-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cat-insurance-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.