---
title: "Cat food subscription brands: Which brands are most popular in search?"
description: "Compare brands offering direct-to-consumer cat food subscriptions through worldwide branded search demand. The set includes different food formats and does not rank nutritional quality or suitability. Share of Search among Smalls, Untamed, KatKin, Blink!, Republic of Cats and Fuzzball, the cat food subscription brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cat-food-subscription-brands"
publisher: "Brandwave"
---

# Cat food subscription brands: Which brands are most popular in search?

Compare brands offering direct-to-consumer cat food subscriptions through worldwide branded search demand. The set includes different food formats and does not rank nutritional quality or suitability. Share of Search among Smalls, Untamed, KatKin, Blink!, Republic of Cats and Fuzzball, the cat food subscription brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cat food subscription brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Smalls, 43.6%

## Which brand is most popular in search among cat food subscription brands worldwide?

- In August 2026, Smalls was the most searched among cat food subscription brands worldwide, with an estimated 81.5K branded searches and 43.6% estimated Share of Search within this set.
- Untamed is in 2nd place, 16.6 percentage points behind at 26.9% Share of Search.
- Across the 11 months ending August 2026, Smalls’ estimated Share of Search among cat food subscription brands worldwide decreased from 49.6% to 43.6%.
- Across the 11 months ending August 2026, Untamed’s estimated Share of Search among cat food subscription brands worldwide increased from 22.6% to 26.9%.
- Across the 11 months ending August 2026, KatKin’s estimated Share of Search among cat food subscription brands worldwide increased from 19.8% to 21.4%.
- Across the 11 months ending August 2026, Smalls’ estimated Share of Search among cat food subscription brands worldwide peaked at 52.5% in November 2025 and was lowest at 43.6% in August 2026.
- Across the 11 months ending August 2026, Untamed’s estimated Share of Search among cat food subscription brands worldwide peaked at 26.9% in August 2026 and was lowest at 19.5% in November 2025.
- Across the 11 months ending August 2026, KatKin’s estimated Share of Search among cat food subscription brands worldwide peaked at 23.3% in February 2026 and was lowest at 18.2% in May 2026.
- Across the 11 months ending August 2026, Blink!, Republic of Cats and Fuzzball held steady: their estimated Share of Search among cat food subscription brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Smalls vs Untamed: compare search popularity](/demand/global-en/compare/smalls-vs-untamed): 43.6% against 26.9% Share of Search.
- [Smalls vs KatKin: compare search popularity](/demand/global-en/compare/katkin-vs-smalls): 43.6% against 21.4% Share of Search.
- [Smalls vs Blink!: compare search popularity](/demand/global-en/compare/blink-cat-food-vs-smalls): 43.6% against 4.8% Share of Search.
- [Smalls vs Republic of Cats: compare search popularity](/demand/global-en/compare/republic-of-cats-vs-smalls): 43.6% against 2.6% Share of Search.
- [Untamed vs KatKin: compare search popularity](/demand/global-en/compare/katkin-vs-untamed): 26.9% against 21.4% Share of Search.
- [Untamed vs Blink!: compare search popularity](/demand/global-en/compare/blink-cat-food-vs-untamed): 26.9% against 4.8% Share of Search.
- [Untamed vs Republic of Cats: compare search popularity](/demand/global-en/compare/republic-of-cats-vs-untamed): 26.9% against 2.6% Share of Search.
- [KatKin vs Blink!: compare search popularity](/demand/global-en/compare/blink-cat-food-vs-katkin): 21.4% against 4.8% Share of Search.
- [KatKin vs Republic of Cats: compare search popularity](/demand/global-en/compare/katkin-vs-republic-of-cats): 21.4% against 2.6% Share of Search.
- [Blink! vs Republic of Cats: compare search popularity](/demand/global-en/compare/blink-cat-food-vs-republic-of-cats): 4.8% against 2.6% Share of Search.

## How did search popularity change for cat food subscription brands worldwide in August 2026?

- In August 2026, Untamed gained estimated Share of Search among cat food subscription brands worldwide, from 22% to 26.9%.
- In August 2026, Smalls lost estimated Share of Search among cat food subscription brands worldwide, from 48.7% to 43.6%.
- Estimated monthly branded searches for Fuzzball worldwide rose 23.9% over 11 measured months, from 1.1K to 1.4K in August 2026.
- Estimated monthly branded searches for Blink! worldwide fell 18.2% over 11 measured months, from 11K to 9K in August 2026.
- Estimated monthly branded searches for Republic of Cats worldwide fell 16.4% over 11 measured months, from 5.8K to 4.9K in August 2026.
- Estimated monthly branded searches for KatKin worldwide fell 10.1% over 11 measured months, from 44.5K to 40K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Smalls | 43.6% | 81.5K | -11.1% | Smalls |
| 2 | Untamed | 26.9% | 50.4K | +21.8% | Untamed |
| 3 | KatKin | 21.4% | 40K | 0.0% | KatKin |
| 4 | Blink! | 4.8% | 9K | -0.1% | Inspired Pet Nutrition |
| 5 | Republic of Cats | 2.6% | 4.9K | +2.1% | Tails.com |
| 6 | Fuzzball | 0.72% | 1.4K | +0.7% | Fuzzball |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Smalls | 111K | 49.6% | 1 |
| Oct 2025 | Untamed | 50.6K | 22.6% | 2 |
| Oct 2025 | KatKin | 44.5K | 19.8% | 3 |
| Oct 2025 | Blink! | 11K | 4.9% | 4 |
| Oct 2025 | Republic of Cats | 5.8K | 2.6% | 5 |
| Oct 2025 | Fuzzball | 1.1K | 0.49% | 6 |
| Nov 2025 | Smalls | 111K | 52.5% | 1 |
| Nov 2025 | KatKin | 44.5K | 21% | 2 |
| Nov 2025 | Untamed | 41.4K | 19.5% | 3 |
| Nov 2025 | Blink! | 9K | 4.3% | 4 |
| Nov 2025 | Republic of Cats | 4.8K | 2.3% | 5 |
| Nov 2025 | Fuzzball | 980 | 0.46% | 6 |
| Dec 2025 | Smalls | 97.7K | 47.1% | 1 |
| Dec 2025 | Untamed | 50.4K | 24.3% | 2 |
| Dec 2025 | KatKin | 44.5K | 21.5% | 3 |
| Dec 2025 | Blink! | 9K | 4.3% | 4 |
| Dec 2025 | Republic of Cats | 4.8K | 2.3% | 5 |
| Dec 2025 | Fuzzball | 960 | 0.46% | 6 |
| Jan 2026 | Smalls | 111K | 45.7% | 1 |
| Jan 2026 | Untamed | 61.4K | 25.2% | 2 |
| Jan 2026 | KatKin | 52.5K | 21.6% | 3 |
| Jan 2026 | Blink! | 11.1K | 4.5% | 4 |
| Jan 2026 | Republic of Cats | 5.9K | 2.4% | 5 |
| Jan 2026 | Fuzzball | 1.4K | 0.56% | 6 |
| Feb 2026 | Smalls | 91.8K | 44.5% | 1 |
| Feb 2026 | Untamed | 50.4K | 24.4% | 2 |
| Feb 2026 | KatKin | 48K | 23.3% | 3 |
| Feb 2026 | Blink! | 9K | 4.4% | 4 |
| Feb 2026 | Republic of Cats | 5.9K | 2.9% | 5 |
| Feb 2026 | Fuzzball | 1.3K | 0.61% | 6 |
| Mar 2026 | Smalls | 112K | 49.4% | 1 |
| Mar 2026 | Untamed | 50.3K | 22.2% | 2 |
| Mar 2026 | KatKin | 47.5K | 20.9% | 3 |
| Mar 2026 | Blink! | 9.5K | 4.2% | 4 |
| Mar 2026 | Republic of Cats | 6.1K | 2.7% | 5 |
| Mar 2026 | Fuzzball | 1.5K | 0.66% | 6 |
| Apr 2026 | Smalls | 105K | 48.9% | 1 |
| Apr 2026 | Untamed | 50.3K | 23.4% | 2 |
| Apr 2026 | KatKin | 42.8K | 19.9% | 3 |
| Apr 2026 | Blink! | 9K | 4.2% | 4 |
| Apr 2026 | Republic of Cats | 6.1K | 2.8% | 5 |
| Apr 2026 | Fuzzball | 1.7K | 0.81% | 6 |
| May 2026 | Smalls | 111K | 51.1% | 1 |
| May 2026 | Untamed | 50.2K | 23.1% | 2 |
| May 2026 | KatKin | 39.5K | 18.2% | 3 |
| May 2026 | Blink! | 9.1K | 4.2% | 4 |
| May 2026 | Republic of Cats | 6.1K | 2.8% | 5 |
| May 2026 | Fuzzball | 1.5K | 0.69% | 6 |
| Jun 2026 | Smalls | 80.7K | 45.5% | 1 |
| Jun 2026 | Untamed | 41.3K | 23.3% | 2 |
| Jun 2026 | KatKin | 40K | 22.5% | 3 |
| Jun 2026 | Blink! | 9K | 5.1% | 4 |
| Jun 2026 | Republic of Cats | 4.9K | 2.8% | 5 |
| Jun 2026 | Fuzzball | 1.5K | 0.86% | 6 |
| Jul 2026 | Smalls | 91.7K | 48.7% | 1 |
| Jul 2026 | Untamed | 41.4K | 22% | 2 |
| Jul 2026 | KatKin | 40K | 21.3% | 3 |
| Jul 2026 | Blink! | 9K | 4.8% | 4 |
| Jul 2026 | Republic of Cats | 4.8K | 2.5% | 5 |
| Jul 2026 | Fuzzball | 1.3K | 0.71% | 6 |
| Aug 2026 | Smalls | 81.5K | 43.6% | 1 |
| Aug 2026 | Untamed | 50.4K | 26.9% | 2 |
| Aug 2026 | KatKin | 40K | 21.4% | 3 |
| Aug 2026 | Blink! | 9K | 4.8% | 4 |
| Aug 2026 | Republic of Cats | 4.9K | 2.6% | 5 |
| Aug 2026 | Fuzzball | 1.4K | 0.72% | 6 |
| Sep 2026 | Blink! | — | — | — |
| Sep 2026 | Fuzzball | — | — | — |
| Sep 2026 | KatKin | — | — | — |
| Sep 2026 | Republic of Cats | — | — | — |
| Sep 2026 | Smalls | — | — | — |
| Sep 2026 | Untamed | — | — | — |

## What is being compared

- **Blink!**: Measured on the search terms “blink cat”, “blink cat food”, “blink cat food subscription” and “blink cats”, summed into one figure.
- **Fuzzball**: Measured on the search terms “fuzzball cat”, “fuzzball cat food”, “fuzzball club” and “fuzzball food”, summed into one figure.
- **KatKin**: Measured on the search terms “kat kin”, “katkin”, “katkin cat food” and “katkin food”, summed into one figure.
- **Republic of Cats**: Measured on the search terms “republic cats”, “republic of cats”, “republic of cats food” and “republicofcats”, summed into one figure.
- **Smalls**: Measured on the search terms “smalls cat”, “smalls cat food”, “smalls food” and “smalls pet food”, summed into one figure.
- **Untamed**: Measured on the search terms “untamed cat food”, “untamed cats”, “untamed food” and “untamed pet food”, summed into one figure.

- [Blink!](/demand/global-en/brands/blink-cat-food)
- [Fuzzball](/demand/global-en/brands/fuzzball)
- [KatKin](/demand/global-en/brands/katkin)
- [Republic of Cats](/demand/global-en/brands/republic-of-cats)
- [Smalls](/demand/global-en/brands/smalls)
- [Untamed](/demand/global-en/brands/untamed)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cat food subscription brands worldwide?

In August 2026, Smalls was the most searched among cat food subscription brands worldwide, with an estimated 81.5K branded searches and 43.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cat food subscription brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cat-food-subscription-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cat-food-subscription-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.