---
title: "Cat food brands: Which brands are most popular in search?"
description: "Compare the cat food brands people buy. Share of Search among Royal Canin, Hill's, Whiskas, ZIWI Peak and Feast, the cat food brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cat-food-brands"
publisher: "Brandwave"
---

# Cat food brands: Which brands are most popular in search?

Compare the cat food brands people buy. Share of Search among Royal Canin, Hill's, Whiskas, ZIWI Peak and Feast, the cat food brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cat food brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Royal Canin, 51.9%

## Which brand is most popular in search among cat food brands worldwide?

- In August 2026, Royal Canin was the most searched among cat food brands worldwide, with an estimated 673K branded searches and 51.9% estimated Share of Search within this set.
- Hill's is in 2nd place, 17.2 percentage points behind at 34.7% Share of Search.
- Across the 11 months ending August 2026, Royal Canin’s estimated Share of Search among cat food brands worldwide increased from 48.1% to 51.9%.
- Across the 11 months ending August 2026, Hill's’ estimated Share of Search among cat food brands worldwide decreased from 39.3% to 34.7%.
- Across the 11 months ending August 2026, Whiskas’ estimated Share of Search among cat food brands worldwide increased from 11.8% to 12.7%.
- Across the 11 months ending August 2026, Royal Canin’s estimated Share of Search among cat food brands worldwide peaked at 56.8% in March 2026 and was lowest at 46.7% in April 2026.
- Across the 11 months ending August 2026, Hill's’ estimated Share of Search among cat food brands worldwide peaked at 39.4% in January 2026 and was lowest at 31.1% in March 2026.
- Across the 11 months ending August 2026, Whiskas’ estimated Share of Search among cat food brands worldwide peaked at 14% in February 2026 and was lowest at 11.4% in March 2026.
- Across the 11 months ending August 2026, ZIWI Peak and Feast held steady: their estimated Share of Search among cat food brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Royal Canin vs Hill's: compare search popularity](/demand/global-en/compare/hills-vs-royal-canin): 51.9% against 34.7% Share of Search.
- [Royal Canin vs Whiskas: compare search popularity](/demand/global-en/compare/royal-canin-vs-whiskas): 51.9% against 12.7% Share of Search.
- [Hill's vs Whiskas: compare search popularity](/demand/global-en/compare/hills-vs-whiskas): 34.7% against 12.7% Share of Search.

## How did search popularity change for cat food brands worldwide in August 2026?

- In August 2026, Royal Canin gained estimated Share of Search among cat food brands worldwide, from 46.8% to 51.9%.
- In August 2026, Hill's lost estimated Share of Search among cat food brands worldwide, from 38.3% to 34.7%.
- In August 2026, Whiskas lost estimated Share of Search among cat food brands worldwide, from 14% to 12.7%.
- Estimated monthly branded searches for ZIWI Peak worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Royal Canin | 51.9% | 673K | +22.4% | Mars |
| 2 | Hill's | 34.7% | 450K | 0.0% | Hill's |
| 3 | Whiskas | 12.7% | 165K | 0.0% | Mars |
| 4 | ZIWI Peak | 0.62% | 8.1K | 0.0% | ZIWI Peak |
| 5 | Feast | 0.12% | 1.6K | 0.0% | Feast |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Royal Canin | 673K | 48.1% | 1 |
| Oct 2025 | Hill's | 550K | 39.3% | 2 |
| Oct 2025 | Whiskas | 165K | 11.8% | 3 |
| Oct 2025 | ZIWI Peak | 9.9K | 0.71% | 4 |
| Oct 2025 | Feast | 1.6K | 0.11% | 5 |
| Nov 2025 | Royal Canin | 673K | 47.9% | 1 |
| Nov 2025 | Hill's | 550K | 39.2% | 2 |
| Nov 2025 | Whiskas | 165K | 11.7% | 3 |
| Nov 2025 | ZIWI Peak | 14.8K | 1.1% | 4 |
| Nov 2025 | Feast | 1.6K | 0.11% | 5 |
| Dec 2025 | Royal Canin | 550K | 46.7% | 1 |
| Dec 2025 | Hill's | 450K | 38.2% | 2 |
| Dec 2025 | Whiskas | 165K | 14% | 3 |
| Dec 2025 | ZIWI Peak | 9.9K | 0.84% | 4 |
| Dec 2025 | Feast | 1.6K | 0.14% | 5 |
| Jan 2026 | Royal Canin | 673K | 48.2% | 1 |
| Jan 2026 | Hill's | 550K | 39.4% | 2 |
| Jan 2026 | Whiskas | 165K | 11.8% | 3 |
| Jan 2026 | ZIWI Peak | 8.1K | 0.58% | 4 |
| Jan 2026 | Feast | 1.6K | 0.11% | 5 |
| Feb 2026 | Royal Canin | 550K | 46.8% | 1 |
| Feb 2026 | Hill's | 450K | 38.3% | 2 |
| Feb 2026 | Whiskas | 165K | 14% | 3 |
| Feb 2026 | ZIWI Peak | 8.1K | 0.69% | 4 |
| Feb 2026 | Feast | 1.6K | 0.14% | 5 |
| Mar 2026 | Royal Canin | 823K | 56.8% | 1 |
| Mar 2026 | Hill's | 450K | 31.1% | 2 |
| Mar 2026 | Whiskas | 165K | 11.4% | 3 |
| Mar 2026 | ZIWI Peak | 8.1K | 0.56% | 4 |
| Mar 2026 | Feast | 2.4K | 0.17% | 5 |
| Apr 2026 | Royal Canin | 550K | 46.7% | 1 |
| Apr 2026 | Hill's | 450K | 38.2% | 2 |
| Apr 2026 | Whiskas | 165K | 14% | 3 |
| Apr 2026 | ZIWI Peak | 9.9K | 0.84% | 4 |
| Apr 2026 | Feast | 1.9K | 0.16% | 5 |
| May 2026 | Royal Canin | 550K | 46.7% | 1 |
| May 2026 | Hill's | 450K | 38.2% | 2 |
| May 2026 | Whiskas | 165K | 14% | 3 |
| May 2026 | ZIWI Peak | 9.9K | 0.84% | 4 |
| May 2026 | Feast | 1.6K | 0.14% | 5 |
| Jun 2026 | Royal Canin | 550K | 46.8% | 1 |
| Jun 2026 | Hill's | 450K | 38.3% | 2 |
| Jun 2026 | Whiskas | 165K | 14% | 3 |
| Jun 2026 | ZIWI Peak | 8.1K | 0.69% | 4 |
| Jun 2026 | Feast | 1.6K | 0.14% | 5 |
| Jul 2026 | Royal Canin | 550K | 46.8% | 1 |
| Jul 2026 | Hill's | 450K | 38.3% | 2 |
| Jul 2026 | Whiskas | 165K | 14% | 3 |
| Jul 2026 | ZIWI Peak | 8.1K | 0.69% | 4 |
| Jul 2026 | Feast | 1.6K | 0.14% | 5 |
| Aug 2026 | Royal Canin | 673K | 51.9% | 1 |
| Aug 2026 | Hill's | 450K | 34.7% | 2 |
| Aug 2026 | Whiskas | 165K | 12.7% | 3 |
| Aug 2026 | ZIWI Peak | 8.1K | 0.62% | 4 |
| Aug 2026 | Feast | 1.6K | 0.12% | 5 |
| Sep 2026 | Feast | — | — | — |
| Sep 2026 | Hill's | — | — | — |
| Sep 2026 | Royal Canin | — | — | — |
| Sep 2026 | Whiskas | — | — | — |
| Sep 2026 | ZIWI Peak | — | — | — |

## What is being compared

- **Feast**: Measured on the search term “feast feature store”.
- **Hill's**: Measured on the search term “hill's”.
- **Royal Canin**: Measured on the search term “royal canin”.
- **Whiskas**: Measured on the search term “whiskas”.
- **ZIWI Peak**: Measured on the search term “ziwi”.

- [Feast](/demand/global-en/brands/feast)
- [Hill's](/demand/global-en/brands/hills)
- [Royal Canin](/demand/global-en/brands/royal-canin)
- [Whiskas](/demand/global-en/brands/whiskas)
- [ZIWI Peak](/demand/global-en/brands/ziwi-peak)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cat food brands worldwide?

In August 2026, Royal Canin was the most searched among cat food brands worldwide, with an estimated 673K branded searches and 51.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cat food brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cat-food-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cat-food-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.