--- title: "Puma vs Skechers: Which is searched more?" description: "Is Puma or Skechers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Casual shoes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/casual-shoes-brands/compare/puma-vs-skechers" publisher: "Brandwave" --- # Puma vs Skechers: Which is searched more? Is Puma or Skechers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Casual shoes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Puma and Skechers - **Competitive set**: Casual shoes brands - **Market**: Global - **Month measured**: Sep 2026 - **Puma Share of Search**: 11% - **Skechers Share of Search**: 7.2% ## Is Puma or Skechers more popular in search? - In September 2026, Puma had more branded searches than Skechers among casual shoes brands worldwide. Puma had about 9.4 million branded searches, while Skechers had 6.1 million. Puma made up 11% of all casual shoes brand searches we track, and Skechers accounted for 7.2%. - Puma was ahead of Skechers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Puma’s share of searches among casual shoes brands worldwide moved from 10.1% to 11%, and its estimated monthly branded searches moved from 9M to 9.4M. - Across the 12 months ending September 2026, Skechers’ share of searches among casual shoes brands worldwide moved from 6.9% to 7.2%, and its estimated monthly branded searches held steady at 6.1M. ## Top casual shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Skechers was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Puma did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Adidas | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | New Balance | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Skechers | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Vans | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Nike | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Clarks | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | ASICS | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Puma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about casual shoes brands - Asked ChatGPT "Which casual shoes brand should I buy?": 1. Adidas, 2. Skechers, 3. Nike, 4. New Balance, 5. Clarks - Asked ChatGPT "What are the best casual shoes brands?": 1. New Balance, 2. Adidas, 3. Vans, 4. Clarks, 5. Skechers, 6. Nike - Asked ChatGPT "What's the best casual shoes brand for everyday wear?": 1. New Balance, 2. Skechers, 3. Adidas, 4. ASICS, 5. Vans - Searched Google, AI Overview "best casual shoes": 1. Nike, 2. New Balance, 3. Vans, 4. Adidas - Searched Google, AI Overview "comfortable casual shoes": 1. ASICS, 2. New Balance Not named in any answer: Puma. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for casual shoes brands worldwide in September 2026? - In September 2026, Skechers gained share of searches among casual shoes brands worldwide, from 6.3% to 7.2%. - In September 2026, Puma lost share of searches among casual shoes brands worldwide, from 11.6% to 11%. ## Month by month | Month | Puma estimated searches | Puma Share of Search | Puma rank | Skechers estimated searches | Skechers Share of Search | Skechers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9M | 10.1% | 4 | 6.1M | 6.9% | 6 | | Nov 2025 | 10.8M | 9.2% | 4 | 7.5M | 6.4% | 5 | | Dec 2025 | 9.5M | 9.4% | 4 | 6.1M | 6% | 6 | | Jan 2026 | 9.2M | 10.2% | 4 | 6.1M | 6.9% | 6 | | Feb 2026 | 8.9M | 10.9% | 4 | 5M | 6.1% | 6 | | Mar 2026 | 11M | 10.9% | 4 | 6.1M | 6.1% | 6 | | Apr 2026 | 10.9M | 12.1% | 4 | 6.1M | 6.8% | 6 | | May 2026 | 15.4M | 15.7% | 3 | 7.5M | 7.7% | 5 | | Jun 2026 | 9.2M | 10.4% | 4 | 6.1M | 7% | 6 | | Jul 2026 | 9.4M | 10.6% | 4 | 5M | 5.6% | 6 | | Aug 2026 | 11.3M | 11.6% | 4 | 6.1M | 6.3% | 6 | | Sep 2026 | 9.4M | 11% | 4 | 6.1M | 7.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Puma’s and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Puma**: Measured on the search terms “puma”, “puma shoes” and “puma speedcat”, summed into one figure. - **Skechers**: Measured on the search term “skechers”. - [Puma profile](/demand/global-en/brands/puma) - [Skechers profile](/demand/global-en/brands/skechers) - [All casual shoes brands worldwide](/demand/global-en/categories/casual-shoes-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Puma or Skechers more popular in search? In September 2026, Puma had more branded searches than Skechers among casual shoes brands worldwide. Puma had about 9.4 million branded searches, while Skechers had 6.1 million. Puma made up 11% of all casual shoes brand searches we track, and Skechers accounted for 7.2%. ## Cite this page Brandwave. "Puma vs Skechers: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/casual-shoes-brands/compare/puma-vs-skechers This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/casual-shoes-brands/compare/puma-vs-skechers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.