--- title: "New Balance vs Vans: Which is searched more?" description: "Is New Balance or Vans more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Casual shoes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/casual-shoes-brands/compare/new-balance-vs-vans" publisher: "Brandwave" --- # New Balance vs Vans: Which is searched more? Is New Balance or Vans more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Casual shoes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: New Balance and Vans - **Competitive set**: Casual shoes brands - **Market**: Global - **Month measured**: Sep 2026 - **New Balance Share of Search**: 13% - **Vans Share of Search**: 5.9% ## Is New Balance or Vans more popular in search? - In September 2026, New Balance had more branded searches than Vans among casual shoes brands worldwide. New Balance had about 11.1 million branded searches, while Vans had 5 million. New Balance made up 13% of all casual shoes brand searches we track, and Vans accounted for 5.9%. - New Balance was ahead of Vans in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, New Balance’s share of searches among casual shoes brands worldwide moved from 15.3% to 13%, and its estimated monthly branded searches moved from 13.6M to 11.1M. - Across the 12 months ending September 2026, Vans’ share of searches among casual shoes brands worldwide moved from 4.6% to 5.9%, and its estimated monthly branded searches moved from 4.1M to 5M. ## Top casual shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, New Balance appeared in all five answers. Vans was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. New Balance was listed before Vans in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Adidas | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | New Balance | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Skechers | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Vans | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Nike | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Clarks | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | ASICS | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Puma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about casual shoes brands - Asked ChatGPT "Which casual shoes brand should I buy?": 1. Adidas, 2. Skechers, 3. Nike, 4. New Balance, 5. Clarks - Asked ChatGPT "What are the best casual shoes brands?": 1. New Balance, 2. Adidas, 3. Vans, 4. Clarks, 5. Skechers, 6. Nike - Asked ChatGPT "What's the best casual shoes brand for everyday wear?": 1. New Balance, 2. Skechers, 3. Adidas, 4. ASICS, 5. Vans - Searched Google, AI Overview "best casual shoes": 1. Nike, 2. New Balance, 3. Vans, 4. Adidas - Searched Google, AI Overview "comfortable casual shoes": 1. ASICS, 2. New Balance Not named in any answer: Puma. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for casual shoes brands worldwide in September 2026? - In September 2026, New Balance lost share of searches among casual shoes brands worldwide, from 13.9% to 13%. - Estimated monthly branded searches for Vans worldwide rose 22.2% over 12 measured months, from 4.1M to 5M in September 2026. ## Month by month | Month | New Balance estimated searches | New Balance Share of Search | New Balance rank | Vans estimated searches | Vans Share of Search | Vans rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13.6M | 15.3% | 3 | 4.1M | 4.6% | 7 | | Nov 2025 | 16.6M | 14.1% | 3 | 6.1M | 5.2% | 7 | | Dec 2025 | 13.6M | 13.4% | 3 | 6.1M | 6% | 7 | | Jan 2026 | 11.1M | 12.4% | 3 | 4.1M | 4.6% | 7 | | Feb 2026 | 11.1M | 13.6% | 3 | 4.1M | 5% | 7 | | Mar 2026 | 13.6M | 13.5% | 3 | 5M | 5% | 7 | | Apr 2026 | 13.6M | 15.1% | 3 | 4.1M | 4.5% | 7 | | May 2026 | 11.1M | 11.4% | 4 | 5M | 5.1% | 7 | | Jun 2026 | 11.1M | 12.7% | 3 | 4.1M | 4.7% | 7 | | Jul 2026 | 11.1M | 12.5% | 3 | 5M | 5.6% | 7 | | Aug 2026 | 13.6M | 13.9% | 3 | 6.1M | 6.3% | 7 | | Sep 2026 | 11.1M | 13% | 3 | 5M | 5.9% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using New Balance’s and Vans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **New Balance**: Measured on the search term “new balance”. - **Vans**: Measured on the search term “vans”. - [New Balance profile](/demand/global-en/brands/new-balance) - [Vans profile](/demand/global-en/brands/vans) - [All casual shoes brands worldwide](/demand/global-en/categories/casual-shoes-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is New Balance or Vans more popular in search? In September 2026, New Balance had more branded searches than Vans among casual shoes brands worldwide. New Balance had about 11.1 million branded searches, while Vans had 5 million. New Balance made up 13% of all casual shoes brand searches we track, and Vans accounted for 5.9%. ## Cite this page Brandwave. "New Balance vs Vans: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/casual-shoes-brands/compare/new-balance-vs-vans This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/casual-shoes-brands/compare/new-balance-vs-vans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.