--- title: "Adidas vs Puma: Which is searched more?" description: "Which is more popular in search, Adidas or Puma? Compare estimated monthly branded-search demand and Share of Search inside the Casual shoes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/casual-shoes-brands/compare/adidas-vs-puma" publisher: "Brandwave" --- # Adidas vs Puma: Which is searched more? Which is more popular in search, Adidas or Puma? Compare estimated monthly branded-search demand and Share of Search inside the Casual shoes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adidas and Puma - **Competitive set**: Casual shoes brands - **Market**: Global - **Month measured**: Sep 2026 - **Adidas Share of Search**: 29.4% - **Puma Share of Search**: 12.6% ## Which is more popular in search, Adidas or Puma? - In September 2026, Adidas had more branded searches than Puma among casual shoes brands worldwide. Adidas was estimated to have 21.8M branded searches compared to Puma’s 9.4M, and held a 29.4% Share of Search versus Puma’s 12.6%. - Adidas was ahead of Puma in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adidas’ estimated Share of Search among casual shoes brands worldwide moved from 29.7% to 29.4%, and its estimated monthly branded searches moved from 23.3M to 21.8M. - Across the 12 months ending September 2026, Puma’s estimated Share of Search among casual shoes brands worldwide moved from 11.4% to 12.6%, and its estimated monthly branded searches moved from 9M to 9.4M. ## How did search popularity change for casual shoes brands worldwide in September 2026? - In September 2026, Nike overtook Adidas to become the leader among casual shoes brands worldwide, with 32.8% estimated Share of Search. - In September 2026, Adidas lost estimated Share of Search among casual shoes brands worldwide, from 30.9% to 29.4%. - In September 2026, Puma lost estimated Share of Search among casual shoes brands worldwide, from 13.2% to 12.6%. ## Month by month | Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Puma estimated searches | Puma Share of Search | Puma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 23.3M | 29.7% | 2 | 9M | 11.4% | 4 | | Nov 2025 | 32.6M | 31.4% | 2 | 10.8M | 10.4% | 4 | | Dec 2025 | 27.4M | 30.8% | 2 | 9.5M | 10.7% | 4 | | Jan 2026 | 22.1M | 27.9% | 2 | 9.2M | 11.6% | 4 | | Feb 2026 | 21.8M | 30.2% | 2 | 8.9M | 12.2% | 4 | | Mar 2026 | 27.5M | 30.6% | 2 | 11M | 12.3% | 4 | | Apr 2026 | 23M | 28.8% | 2 | 10.9M | 13.7% | 4 | | May 2026 | 26.6M | 31.2% | 1 | 15.4M | 18% | 3 | | Jun 2026 | 25.2M | 32.5% | 1 | 9.2M | 11.8% | 4 | | Jul 2026 | 26M | 33% | 1 | 9.4M | 11.9% | 4 | | Aug 2026 | 26.5M | 30.9% | 1 | 11.3M | 13.2% | 4 | | Sep 2026 | 21.8M | 29.4% | 2 | 9.4M | 12.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Adidas’ and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adidas**: Measured on the search terms “adidas”, “adidas campus”, “adidas samba” and “adidas spezial”, summed into one figure. - **Puma**: Measured on the search terms “puma”, “puma shoes” and “puma speedcat”, summed into one figure. - [Adidas profile](/demand/global-en/brands/adidas) - [Puma profile](/demand/global-en/brands/puma) - [All casual shoes brands worldwide](/demand/global-en/categories/casual-shoes-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Adidas or Puma? In September 2026, Adidas had more branded searches than Puma among casual shoes brands worldwide. Adidas was estimated to have 21.8M branded searches compared to Puma’s 9.4M, and held a 29.4% Share of Search versus Puma’s 12.6%. ## Cite this page Brandwave. "Adidas vs Puma: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/casual-shoes-brands/compare/adidas-vs-puma This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/casual-shoes-brands/compare/adidas-vs-puma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.