---
title: "Casual shoes brands: Which are searched most?"
description: "Compare the casual shoes brands people buy. Share of Search among Nike, Adidas, New Balance, Puma, ASICS and Clarks, the casual shoes brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/casual-shoes-brands"
publisher: "Brandwave"
---

# Casual shoes brands: Which are searched most?

Compare the casual shoes brands people buy. Share of Search among Nike, Adidas, New Balance, Puma, ASICS and Clarks, the casual shoes brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Casual shoes brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Nike, 32.8%

## Which brand is most popular in search among casual shoes brands worldwide?

- In September 2026, Nike was the most searched among casual shoes brands worldwide, with an estimated 24.3M branded searches and 32.8% estimated Share of Search within this set.
- Adidas is in 2nd place, 3.4 percentage points behind at 29.4% Share of Search.
- Across the 12 months ending September 2026, Nike’s estimated Share of Search among casual shoes brands worldwide increased from 31.8% to 32.8%.
- Across the 12 months ending September 2026, New Balance’s estimated Share of Search among casual shoes brands worldwide decreased from 17.3% to 14.9%.
- Across the 12 months ending September 2026, Puma’s estimated Share of Search among casual shoes brands worldwide increased from 11.4% to 12.6%.
- Across the 12 months ending September 2026, Nike’s estimated Share of Search among casual shoes brands worldwide peaked at 36.9% in January 2026 and was lowest at 28.9% in May 2026.
- Across the 12 months ending September 2026, Adidas’ estimated Share of Search among casual shoes brands worldwide peaked at 33% in July 2026 and was lowest at 27.9% in January 2026.
- Across the 12 months ending September 2026, New Balance’s estimated Share of Search among casual shoes brands worldwide peaked at 17.3% in October 2025 and was lowest at 13% in May 2026.
- Across the 12 months ending September 2026, Puma’s estimated Share of Search among casual shoes brands worldwide peaked at 18% in May 2026 and was lowest at 10.4% in November 2025.
- Across the 12 months ending September 2026, ASICS’s estimated Share of Search among casual shoes brands worldwide peaked at 8.7% in August 2026 and was lowest at 5.9% in November 2025.
- Across the 12 months ending September 2026, Adidas, ASICS and Clarks held steady: their estimated Share of Search among casual shoes brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Nike vs Adidas: compare search popularity](/demand/global-en/compare/adidas-vs-nike): 32.8% against 29.4% Share of Search.
- [Nike vs New Balance: compare search popularity](/demand/global-en/compare/new-balance-vs-nike): 32.8% against 14.9% Share of Search.
- [Nike vs Puma: compare search popularity](/demand/global-en/compare/nike-vs-puma): 32.8% against 12.6% Share of Search.
- [Nike vs ASICS: compare search popularity](/demand/global-en/compare/asics-vs-nike): 32.8% against 8.2% Share of Search.
- [Adidas vs New Balance: compare search popularity](/demand/global-en/compare/adidas-vs-new-balance): 29.4% against 14.9% Share of Search.
- [Adidas vs Puma: compare search popularity](/demand/global-en/compare/adidas-vs-puma): 29.4% against 12.6% Share of Search.
- [Adidas vs ASICS: compare search popularity](/demand/global-en/compare/adidas-vs-asics): 29.4% against 8.2% Share of Search.
- [New Balance vs Puma: compare search popularity](/demand/global-en/compare/new-balance-vs-puma): 14.9% against 12.6% Share of Search.
- [New Balance vs ASICS: compare search popularity](/demand/global-en/compare/asics-vs-new-balance): 14.9% against 8.2% Share of Search.
- [Puma vs ASICS: compare search popularity](/demand/global-en/compare/asics-vs-puma): 12.6% against 8.2% Share of Search.

## How did search popularity change for casual shoes brands worldwide in September 2026?

- In September 2026, Nike overtook Adidas to become the leader among casual shoes brands worldwide, with 32.8% estimated Share of Search.
- In September 2026, Adidas lost estimated Share of Search among casual shoes brands worldwide, from 30.9% to 29.4%.
- In September 2026, New Balance lost estimated Share of Search among casual shoes brands worldwide, from 15.9% to 14.9%.
- In September 2026, Puma lost estimated Share of Search among casual shoes brands worldwide, from 13.2% to 12.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Nike | 32.8% | 24.3M | -2.4% | Nike |
| 2 | Adidas | 29.4% | 21.8M | -17.5% | Adidas |
| 3 | New Balance | 14.9% | 11.1M | -18.4% | New Balance |
| 4 | Puma | 12.6% | 9.4M | -17.1% | Puma |
| 5 | ASICS | 8.2% | 6.1M | -18.2% | ASICS |
| 6 | Clarks | 2% | 1.5M | -18.0% | Clarks |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nike | 24.9M | 31.8% | 1 |
| Oct 2025 | Adidas | 23.3M | 29.7% | 2 |
| Oct 2025 | New Balance | 13.6M | 17.3% | 3 |
| Oct 2025 | Puma | 9M | 11.4% | 4 |
| Oct 2025 | ASICS | 6.1M | 7.8% | 5 |
| Oct 2025 | Clarks | 1.5M | 1.9% | 6 |
| Nov 2025 | Nike | 36M | 34.6% | 1 |
| Nov 2025 | Adidas | 32.6M | 31.4% | 2 |
| Nov 2025 | New Balance | 16.6M | 16% | 3 |
| Nov 2025 | Puma | 10.8M | 10.4% | 4 |
| Nov 2025 | ASICS | 6.1M | 5.9% | 5 |
| Nov 2025 | Clarks | 1.8M | 1.8% | 6 |
| Dec 2025 | Nike | 30.8M | 34.6% | 1 |
| Dec 2025 | Adidas | 27.4M | 30.8% | 2 |
| Dec 2025 | New Balance | 13.6M | 15.3% | 3 |
| Dec 2025 | Puma | 9.5M | 10.7% | 4 |
| Dec 2025 | ASICS | 6.1M | 6.9% | 5 |
| Dec 2025 | Clarks | 1.5M | 1.7% | 6 |
| Jan 2026 | Nike | 29.2M | 36.9% | 1 |
| Jan 2026 | Adidas | 22.1M | 27.9% | 2 |
| Jan 2026 | New Balance | 11.1M | 14% | 3 |
| Jan 2026 | Puma | 9.2M | 11.6% | 4 |
| Jan 2026 | ASICS | 6.1M | 7.7% | 5 |
| Jan 2026 | Clarks | 1.5M | 1.9% | 6 |
| Feb 2026 | Nike | 24.3M | 33.6% | 1 |
| Feb 2026 | Adidas | 21.8M | 30.2% | 2 |
| Feb 2026 | New Balance | 11.1M | 15.3% | 3 |
| Feb 2026 | Puma | 8.9M | 12.2% | 4 |
| Feb 2026 | ASICS | 5M | 6.9% | 5 |
| Feb 2026 | Clarks | 1.2M | 1.7% | 6 |
| Mar 2026 | Nike | 30.1M | 33.5% | 1 |
| Mar 2026 | Adidas | 27.5M | 30.6% | 2 |
| Mar 2026 | New Balance | 13.6M | 15.1% | 3 |
| Mar 2026 | Puma | 11M | 12.3% | 4 |
| Mar 2026 | ASICS | 6.1M | 6.8% | 5 |
| Mar 2026 | Clarks | 1.5M | 1.7% | 6 |
| Apr 2026 | Nike | 24.6M | 30.9% | 1 |
| Apr 2026 | Adidas | 23M | 28.8% | 2 |
| Apr 2026 | New Balance | 13.6M | 17.1% | 3 |
| Apr 2026 | Puma | 10.9M | 13.7% | 4 |
| Apr 2026 | ASICS | 6.1M | 7.7% | 5 |
| Apr 2026 | Clarks | 1.5M | 1.9% | 6 |
| May 2026 | Adidas | 26.6M | 31.2% | 1 |
| May 2026 | Nike | 24.6M | 28.9% | 2 |
| May 2026 | Puma | 15.4M | 18% | 3 |
| May 2026 | New Balance | 11.1M | 13% | 4 |
| May 2026 | ASICS | 6.1M | 7.2% | 5 |
| May 2026 | Clarks | 1.5M | 1.8% | 6 |
| Jun 2026 | Adidas | 25.2M | 32.5% | 1 |
| Jun 2026 | Nike | 24.3M | 31.4% | 2 |
| Jun 2026 | New Balance | 11.1M | 14.3% | 3 |
| Jun 2026 | Puma | 9.2M | 11.8% | 4 |
| Jun 2026 | ASICS | 6.1M | 7.9% | 5 |
| Jun 2026 | Clarks | 1.5M | 1.9% | 6 |
| Jul 2026 | Adidas | 26M | 33% | 1 |
| Jul 2026 | Nike | 24.7M | 31.3% | 2 |
| Jul 2026 | New Balance | 11.1M | 14.1% | 3 |
| Jul 2026 | Puma | 9.4M | 11.9% | 4 |
| Jul 2026 | ASICS | 6.1M | 7.8% | 5 |
| Jul 2026 | Clarks | 1.5M | 1.9% | 6 |
| Aug 2026 | Adidas | 26.5M | 30.9% | 1 |
| Aug 2026 | Nike | 24.9M | 29.1% | 2 |
| Aug 2026 | New Balance | 13.6M | 15.9% | 3 |
| Aug 2026 | Puma | 11.3M | 13.2% | 4 |
| Aug 2026 | ASICS | 7.5M | 8.7% | 5 |
| Aug 2026 | Clarks | 1.8M | 2.1% | 6 |
| Sep 2026 | Nike | 24.3M | 32.8% | 1 |
| Sep 2026 | Adidas | 21.8M | 29.4% | 2 |
| Sep 2026 | New Balance | 11.1M | 14.9% | 3 |
| Sep 2026 | Puma | 9.4M | 12.6% | 4 |
| Sep 2026 | ASICS | 6.1M | 8.2% | 5 |
| Sep 2026 | Clarks | 1.5M | 2% | 6 |

## What is being compared

- **Adidas**: Measured on the search terms “adidas”, “adidas campus”, “adidas samba” and “adidas spezial”, summed into one figure.
- **ASICS**: Measured on the search term “asics”.
- **Clarks**: Measured on the search term “clarks”.
- **New Balance**: Measured on the search term “new balance”.
- **Nike**: Measured on the search terms “nike”, “nike air max”, “nike shoes” and “nike shox”, summed into one figure.
- **Puma**: Measured on the search terms “puma”, “puma shoes” and “puma speedcat”, summed into one figure.

- [Adidas](/demand/global-en/brands/adidas)
- [ASICS](/demand/global-en/brands/asics)
- [Clarks](/demand/global-en/brands/clarks)
- [New Balance](/demand/global-en/brands/new-balance)
- [Nike](/demand/global-en/brands/nike)
- [Puma](/demand/global-en/brands/puma)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among casual shoes brands worldwide?

In September 2026, Nike was the most searched among casual shoes brands worldwide, with an estimated 24.3M branded searches and 32.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Casual shoes brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/casual-shoes-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/casual-shoes-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.