---
title: "Cashmere brands: Which are searched most?"
description: "Compare the cashmere brands people buy jumpers and knitwear from. Share of Search among Johnstons of Elgin, N.Peal, Naadam, Pringle of Scotland, Quince, Jumper 1234, White + Warren, J.Crew, Chinti & Parker, Jenni Kayne, Loro Piana, Allude, Brunello Cucinelli and Brora, the cashmere brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cashmere-brands"
publisher: "Brandwave"
---

# Cashmere brands: Which are searched most?

Compare the cashmere brands people buy jumpers and knitwear from. Share of Search among Johnstons of Elgin, N.Peal, Naadam, Pringle of Scotland, Quince, Jumper 1234, White + Warren, J.Crew, Chinti & Parker, Jenni Kayne, Loro Piana, Allude, Brunello Cucinelli and Brora, the cashmere brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cashmere brands
- **Market**: Global
- **Brands compared**: 14
- **Month measured**: Sep 2026
- **Highest Share of Search**: Johnstons of Elgin, 22.4%

## Which brand is most popular in search among cashmere brands worldwide?

- In September 2026, Johnstons of Elgin was the most searched among cashmere brands worldwide, with an estimated 40.5K branded searches, 22.4% of all searches for the 14 we track.
- N.Peal is in 2nd place, 4.1 percentage points behind at 18.3%.
- Across the 12 months ending September 2026, Johnstons of Elgin’s share of searches among cashmere brands worldwide increased from 17.3% to 22.4%.
- Across the 12 months ending September 2026, N.Peal’s share of searches among cashmere brands worldwide increased from 17.3% to 18.3%.
- Across the 12 months ending September 2026, Naadam’s share of searches among cashmere brands worldwide decreased from 17.3% to 12.3%.
- Across the 12 months ending September 2026, Pringle of Scotland’s share of searches among cashmere brands worldwide increased from 9.5% to 10%.
- Across the 12 months ending September 2026, Jumper 1234’s share of searches among cashmere brands worldwide increased from 2.3% to 5.5%.
- Across the 12 months ending September 2026, White + Warren’s share of searches among cashmere brands worldwide decreased from 6.3% to 5.5%.
- Across the 12 months ending September 2026, J.Crew’s share of searches among cashmere brands worldwide decreased from 8.6% to 5.4%.
- Across the 12 months ending September 2026, Chinti & Parker’s share of searches among cashmere brands worldwide decreased from 5.2% to 3.6%.
- Across the 12 months ending September 2026, Johnstons of Elgin’s share of searches among cashmere brands worldwide peaked at 24.5% in August 2026 and was lowest at 16.4% in March 2026.
- Across the 12 months ending September 2026, N.Peal’s share of searches among cashmere brands worldwide peaked at 36.7% in March 2026 and was lowest at 14.8% in November 2025.
- Across the 12 months ending September 2026, Naadam’s share of searches among cashmere brands worldwide peaked at 22.4% in July 2026 and was lowest at 11% in March 2026.
- Across the 12 months ending September 2026, Pringle of Scotland’s share of searches among cashmere brands worldwide peaked at 13.4% in June 2026 and was lowest at 7.8% in December 2025.
- Across the 12 months ending September 2026, Quince’s share of searches among cashmere brands worldwide peaked at 9.6% in December 2025 and was lowest at 3.6% in July 2026.
- Across the 12 months ending September 2026, Jumper 1234’s share of searches among cashmere brands worldwide peaked at 5.5% in September 2026 and was lowest at 1.1% in July 2026.
- Across the 12 months ending September 2026, White + Warren’s share of searches among cashmere brands worldwide peaked at 6.3% in October 2025 and was lowest at 4% in June 2026.
- Across the 12 months ending September 2026, J.Crew’s share of searches among cashmere brands worldwide peaked at 8.6% in October 2025 and was lowest at 3.2% in June 2026.
- Across the 12 months ending September 2026, Chinti & Parker’s share of searches among cashmere brands worldwide peaked at 5.4% in November 2025 and was lowest at 3.3% in March 2026.
- Across the 12 months ending September 2026, Jenni Kayne’s share of searches among cashmere brands worldwide peaked at 5% in February 2026 and was lowest at 1.7% in June 2026.
- Across the 12 months ending September 2026, Loro Piana’s share of searches among cashmere brands worldwide peaked at 4.5% in July 2026 and was lowest at 2.2% in June 2026.
- Across the 12 months ending September 2026, Brunello Cucinelli’s share of searches among cashmere brands worldwide peaked at 3% in February 2026 and was lowest at 1.9% in September 2026.
- Across the 12 months ending September 2026, Quince rose from 6th to 5th among cashmere brands worldwide.
- Across the 12 months ending September 2026, Jumper 1234 rose from 10th to 6th among cashmere brands worldwide.
- Across the 12 months ending September 2026, J.Crew fell from 5th to 8th among cashmere brands worldwide.
- Across the 12 months ending September 2026, Chinti & Parker fell from 8th to 9th among cashmere brands worldwide.
- Across the 12 months ending September 2026, Jenni Kayne fell from 9th to 10th among cashmere brands worldwide.
- Across the 12 months ending September 2026, Allude rose from 13th to 12th among cashmere brands worldwide.
- Across the 12 months ending September 2026, Brunello Cucinelli fell from 12th to 13th among cashmere brands worldwide.
- Across the 12 months ending September 2026, Loro Piana and Brora held steady: their share of searches among cashmere brands worldwide each moved less than 0.5 percentage points.

## Top cashmere brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Naadam and Quince appeared every time. Quince was recommended most often, coming first in two out of five answers. Loro Piana was second, and Naadam was third. Pringle of Scotland, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Quince | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Loro Piana | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Naadam | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Johnstons of Elgin | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Jenni Kayne | 5th | 2 of 3 | 2 of 2 | 4 of 5 |
| Brunello Cucinelli | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| White + Warren | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| J.Crew | 8th | 1 of 3 | 2 of 2 | 3 of 5 |
| N.Peal | 9th | 1 of 3 | 1 of 2 | 2 of 5 |
| Pringle of Scotland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jumper 1234 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chinti & Parker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Allude | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Brora | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cashmere brands

- Asked ChatGPT "Which cashmere brand should I buy?": 1. Quince, 2. Naadam, 3. White + Warren, 4. Jenni Kayne, 5. Loro Piana
- Asked ChatGPT "What are the best cashmere brands?": 1. Loro Piana, 2. Johnstons of Elgin, 3. Brunello Cucinelli, 4. Naadam, 5. Quince, 6. N.Peal, 7. J.Crew, 8. Jenni Kayne
- Asked ChatGPT "What's the best cashmere brand for a sweater that lasts?": 1. Johnstons of Elgin, 2. Loro Piana, 3. Quince, 4. Naadam
- Searched Google, AI Overview "cashmere sweater": 1. Quince, 2. Naadam, 3. J.Crew, 4. Jenni Kayne, 5. White + Warren, 6. N.Peal
- Searched Google, AI Overview "cashmere brands": 1. Loro Piana, 2. Brunello Cucinelli, 3. Jenni Kayne, 4. White + Warren, 5. Quince, 6. Naadam, 7. J.Crew

Not named in any answer: Pringle of Scotland, Jumper 1234, Chinti & Parker, Allude and Brora.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## Compare search popularity between leading brands

- [Johnstons of Elgin vs N.Peal: compare search popularity](/demand/global-en/compare/johnstons-of-elgin-vs-n-peal): 22.4% against 18.3% Share of Search.
- [Johnstons of Elgin vs Naadam: compare search popularity](/demand/global-en/compare/johnstons-of-elgin-vs-naadam): 22.4% against 12.3% Share of Search.
- [Johnstons of Elgin vs Pringle of Scotland: compare search popularity](/demand/global-en/compare/johnstons-of-elgin-vs-pringle-of-scotland): 22.4% against 10% Share of Search.
- [Johnstons of Elgin vs Quince: compare search popularity](/demand/global-en/compare/johnstons-of-elgin-vs-quince): 22.4% against 6.7% Share of Search.
- [N.Peal vs Naadam: compare search popularity](/demand/global-en/compare/n-peal-vs-naadam): 18.3% against 12.3% Share of Search.
- [N.Peal vs Pringle of Scotland: compare search popularity](/demand/global-en/compare/n-peal-vs-pringle-of-scotland): 18.3% against 10% Share of Search.
- [N.Peal vs Quince: compare search popularity](/demand/global-en/compare/n-peal-vs-quince): 18.3% against 6.7% Share of Search.
- [Naadam vs Pringle of Scotland: compare search popularity](/demand/global-en/compare/naadam-vs-pringle-of-scotland): 12.3% against 10% Share of Search.
- [Naadam vs Quince: compare search popularity](/demand/global-en/compare/naadam-vs-quince): 12.3% against 6.7% Share of Search.
- [Pringle of Scotland vs Quince: compare search popularity](/demand/global-en/compare/pringle-of-scotland-vs-quince): 10% against 6.7% Share of Search.

## How did search popularity change for cashmere brands worldwide in September 2026?

- In September 2026, Jumper 1234 overtook White + Warren and 5 others to rank 6th among cashmere brands worldwide, with 5.5% of the searches.
- In September 2026, Quince gained share of searches among cashmere brands worldwide, from 4.9% to 6.7%.
- In September 2026, J.Crew gained share of searches among cashmere brands worldwide, from 4.3% to 5.4%.
- In September 2026, White + Warren gained share of searches among cashmere brands worldwide, from 4.9% to 5.5%.
- In September 2026, Johnstons of Elgin lost share of searches among cashmere brands worldwide, from 24.5% to 22.4%.
- In September 2026, N.Peal lost share of searches among cashmere brands worldwide, from 20.1% to 18.3%.
- In September 2026, Naadam lost share of searches among cashmere brands worldwide, from 13.4% to 12.3%.
- In September 2026, Pringle of Scotland lost share of searches among cashmere brands worldwide, from 11% to 10%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Johnstons of Elgin | 22.4% | 40.5K | +22.4% | Johnstons of Elgin |
| 2 | N.Peal | 18.3% | 33.1K | +22.1% | N.Peal |
| 3 | Naadam | 12.3% | 22.2K | +22.7% | Naadam |
| 4 | Pringle of Scotland | 10% | 18.1K | +22.3% | Pringle of Scotland |
| 5 | Quince | 6.7% | 12.1K | +83.3% | Quince |
| 6 | Jumper 1234 | 5.5% | 9.9K | +241.4% | Jumper 1234 |
| 7 | White + Warren | 5.5% | 9.9K | +50.0% | White + Warren |
| 8 | J.Crew | 5.4% | 9.8K | +69.0% | J.Crew |
| 9 | Chinti & Parker | 3.6% | 6.6K | +22.2% | Chinti & Parker |
| 10 | Jenni Kayne | 3% | 5.4K | +50.0% | Jenni Kayne |
| 11 | Loro Piana | 2.4% | 4.4K | +22.2% | LVMH |
| 12 | Allude | 2% | 3.6K | +50.0% | Allude |
| 13 | Brunello Cucinelli | 1.9% | 3.5K | +9.4% | Brunello Cucinelli |
| 14 | Brora | 1% | 1.9K | 0.0% | Brora |

Loro Piana and Brunello Cucinelli sell other things too, so only their searches that name this product count here, like “loro piana cashmere”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Johnstons of Elgin | 40.5K | 17.3% | 1 |
| Oct 2025 | N.Peal | 40.5K | 17.3% | 2 |
| Oct 2025 | Naadam | 40.5K | 17.3% | 3 |
| Oct 2025 | Pringle of Scotland | 22.2K | 9.5% | 4 |
| Oct 2025 | J.Crew | 20.2K | 8.6% | 5 |
| Oct 2025 | Quince | 14.8K | 6.3% | 6 |
| Oct 2025 | White + Warren | 14.8K | 6.3% | 7 |
| Oct 2025 | Chinti & Parker | 12.1K | 5.2% | 8 |
| Oct 2025 | Jenni Kayne | 6.6K | 2.8% | 9 |
| Oct 2025 | Jumper 1234 | 5.4K | 2.3% | 10 |
| Oct 2025 | Loro Piana | 5.4K | 2.3% | 11 |
| Oct 2025 | Brunello Cucinelli | 4.8K | 2.1% | 12 |
| Oct 2025 | Allude | 4.4K | 1.9% | 13 |
| Oct 2025 | Brora | 1.6K | 0.68% | 14 |
| Nov 2025 | Naadam | 74K | 22.1% | 1 |
| Nov 2025 | Johnstons of Elgin | 60.5K | 18.1% | 2 |
| Nov 2025 | N.Peal | 49.5K | 14.8% | 3 |
| Nov 2025 | Pringle of Scotland | 27.1K | 8.1% | 4 |
| Nov 2025 | Quince | 27.1K | 8.1% | 5 |
| Nov 2025 | J.Crew | 24.2K | 7.2% | 6 |
| Nov 2025 | Chinti & Parker | 18.1K | 5.4% | 7 |
| Nov 2025 | White + Warren | 18.1K | 5.4% | 8 |
| Nov 2025 | Jenni Kayne | 9.9K | 3% | 9 |
| Nov 2025 | Loro Piana | 8.1K | 2.4% | 10 |
| Nov 2025 | Brunello Cucinelli | 6.5K | 1.9% | 11 |
| Nov 2025 | Jumper 1234 | 5.4K | 1.6% | 12 |
| Nov 2025 | Allude | 4.4K | 1.3% | 13 |
| Nov 2025 | Brora | 1.9K | 0.57% | 14 |
| Dec 2025 | Johnstons of Elgin | 74K | 21.4% | 1 |
| Dec 2025 | N.Peal | 60.5K | 17.5% | 2 |
| Dec 2025 | Naadam | 60.5K | 17.5% | 3 |
| Dec 2025 | Quince | 33.1K | 9.6% | 4 |
| Dec 2025 | Pringle of Scotland | 27.1K | 7.8% | 5 |
| Dec 2025 | J.Crew | 24.2K | 7% | 6 |
| Dec 2025 | Chinti & Parker | 14.8K | 4.3% | 7 |
| Dec 2025 | White + Warren | 14.8K | 4.3% | 8 |
| Dec 2025 | Brunello Cucinelli | 10.2K | 2.9% | 9 |
| Dec 2025 | Jenni Kayne | 8.1K | 2.3% | 10 |
| Dec 2025 | Loro Piana | 8.1K | 2.3% | 11 |
| Dec 2025 | Jumper 1234 | 4.4K | 1.3% | 12 |
| Dec 2025 | Allude | 3.6K | 1% | 13 |
| Dec 2025 | Brora | 2.4K | 0.69% | 14 |
| Jan 2026 | Johnstons of Elgin | 60.5K | 24.5% | 1 |
| Jan 2026 | N.Peal | 40.5K | 16.4% | 2 |
| Jan 2026 | Naadam | 40.5K | 16.4% | 3 |
| Jan 2026 | Pringle of Scotland | 22.2K | 9% | 4 |
| Jan 2026 | Quince | 14.8K | 6% | 5 |
| Jan 2026 | J.Crew | 14.7K | 5.9% | 6 |
| Jan 2026 | Chinti & Parker | 12.1K | 4.9% | 7 |
| Jan 2026 | White + Warren | 12.1K | 4.9% | 8 |
| Jan 2026 | Brunello Cucinelli | 7.3K | 3% | 9 |
| Jan 2026 | Loro Piana | 6.6K | 2.7% | 10 |
| Jan 2026 | Jenni Kayne | 5.4K | 2.2% | 11 |
| Jan 2026 | Jumper 1234 | 4.4K | 1.8% | 12 |
| Jan 2026 | Allude | 3.6K | 1.5% | 13 |
| Jan 2026 | Brora | 2.4K | 0.97% | 14 |
| Feb 2026 | Johnstons of Elgin | 33.1K | 20.6% | 1 |
| Feb 2026 | N.Peal | 27.1K | 16.9% | 2 |
| Feb 2026 | Naadam | 22.2K | 13.8% | 3 |
| Feb 2026 | Pringle of Scotland | 14.8K | 9.2% | 4 |
| Feb 2026 | J.Crew | 11.7K | 7.3% | 5 |
| Feb 2026 | Quince | 9.9K | 6.2% | 6 |
| Feb 2026 | Chinti & Parker | 8.1K | 5% | 7 |
| Feb 2026 | Jenni Kayne | 8.1K | 5% | 8 |
| Feb 2026 | White + Warren | 8.1K | 5% | 9 |
| Feb 2026 | Brunello Cucinelli | 4.8K | 3% | 10 |
| Feb 2026 | Loro Piana | 4.4K | 2.7% | 11 |
| Feb 2026 | Jumper 1234 | 3.6K | 2.2% | 12 |
| Feb 2026 | Allude | 2.9K | 1.8% | 13 |
| Feb 2026 | Brora | 1.6K | 1% | 14 |
| Mar 2026 | N.Peal | 60.5K | 36.7% | 1 |
| Mar 2026 | Johnstons of Elgin | 27.1K | 16.4% | 2 |
| Mar 2026 | Naadam | 18.1K | 11% | 3 |
| Mar 2026 | Pringle of Scotland | 14.8K | 9% | 4 |
| Mar 2026 | Quince | 8.1K | 4.9% | 5 |
| Mar 2026 | White + Warren | 6.6K | 4% | 6 |
| Mar 2026 | J.Crew | 6K | 3.6% | 7 |
| Mar 2026 | Chinti & Parker | 5.4K | 3.3% | 8 |
| Mar 2026 | Loro Piana | 4.4K | 2.7% | 9 |
| Mar 2026 | Brunello Cucinelli | 4.3K | 2.6% | 10 |
| Mar 2026 | Jenni Kayne | 2.9K | 1.8% | 11 |
| Mar 2026 | Jumper 1234 | 2.9K | 1.8% | 12 |
| Mar 2026 | Allude | 2.4K | 1.5% | 13 |
| Mar 2026 | Brora | 1.3K | 0.79% | 14 |
| Apr 2026 | N.Peal | 33.1K | 25.3% | 1 |
| Apr 2026 | Johnstons of Elgin | 27.1K | 20.7% | 2 |
| Apr 2026 | Naadam | 18.1K | 13.8% | 3 |
| Apr 2026 | Pringle of Scotland | 14.8K | 11.3% | 4 |
| Apr 2026 | White + Warren | 6.6K | 5% | 5 |
| Apr 2026 | Chinti & Parker | 5.4K | 4.1% | 6 |
| Apr 2026 | Quince | 5.4K | 4.1% | 7 |
| Apr 2026 | J.Crew | 5.3K | 4.1% | 8 |
| Apr 2026 | Loro Piana | 3.6K | 2.8% | 9 |
| Apr 2026 | Brunello Cucinelli | 2.9K | 2.2% | 10 |
| Apr 2026 | Jenni Kayne | 2.9K | 2.2% | 11 |
| Apr 2026 | Jumper 1234 | 2.4K | 1.8% | 12 |
| Apr 2026 | Allude | 1.9K | 1.5% | 13 |
| Apr 2026 | Brora | 1.3K | 0.99% | 14 |
| May 2026 | Johnstons of Elgin | 27.1K | 22.2% | 1 |
| May 2026 | N.Peal | 27.1K | 22.2% | 2 |
| May 2026 | Naadam | 18.1K | 14.9% | 3 |
| May 2026 | Pringle of Scotland | 14.8K | 12.2% | 4 |
| May 2026 | Chinti & Parker | 5.4K | 4.4% | 5 |
| May 2026 | Quince | 5.4K | 4.4% | 6 |
| May 2026 | White + Warren | 5.4K | 4.4% | 7 |
| May 2026 | J.Crew | 4.3K | 3.5% | 8 |
| May 2026 | Loro Piana | 3.6K | 3% | 9 |
| May 2026 | Brunello Cucinelli | 3.2K | 2.6% | 10 |
| May 2026 | Jenni Kayne | 2.9K | 2.4% | 11 |
| May 2026 | Allude | 1.6K | 1.3% | 12 |
| May 2026 | Jumper 1234 | 1.6K | 1.3% | 13 |
| May 2026 | Brora | 1.3K | 1.1% | 14 |
| Jun 2026 | Johnstons of Elgin | 27.1K | 24.5% | 1 |
| Jun 2026 | N.Peal | 27.1K | 24.5% | 2 |
| Jun 2026 | Naadam | 14.8K | 13.4% | 3 |
| Jun 2026 | Pringle of Scotland | 14.8K | 13.4% | 4 |
| Jun 2026 | Chinti & Parker | 4.4K | 4% | 5 |
| Jun 2026 | Quince | 4.4K | 4% | 6 |
| Jun 2026 | White + Warren | 4.4K | 4% | 7 |
| Jun 2026 | J.Crew | 3.5K | 3.2% | 8 |
| Jun 2026 | Loro Piana | 2.4K | 2.2% | 9 |
| Jun 2026 | Brunello Cucinelli | 2.3K | 2.1% | 10 |
| Jun 2026 | Jenni Kayne | 1.9K | 1.7% | 11 |
| Jun 2026 | Allude | 1.3K | 1.2% | 12 |
| Jun 2026 | Jumper 1234 | 1.3K | 1.2% | 13 |
| Jun 2026 | Brora | 1K | 0.9% | 14 |
| Jul 2026 | Johnstons of Elgin | 27.1K | 22.4% | 1 |
| Jul 2026 | Naadam | 27.1K | 22.4% | 2 |
| Jul 2026 | N.Peal | 18.1K | 15% | 3 |
| Jul 2026 | Pringle of Scotland | 14.8K | 12.2% | 4 |
| Jul 2026 | Chinti & Parker | 5.4K | 4.5% | 5 |
| Jul 2026 | Loro Piana | 5.4K | 4.5% | 6 |
| Jul 2026 | White + Warren | 5.4K | 4.5% | 7 |
| Jul 2026 | Quince | 4.4K | 3.6% | 8 |
| Jul 2026 | J.Crew | 4.3K | 3.6% | 9 |
| Jul 2026 | Brunello Cucinelli | 2.6K | 2.2% | 10 |
| Jul 2026 | Jenni Kayne | 2.4K | 2% | 11 |
| Jul 2026 | Allude | 1.6K | 1.3% | 12 |
| Jul 2026 | Jumper 1234 | 1.3K | 1.1% | 13 |
| Jul 2026 | Brora | 1K | 0.83% | 14 |
| Aug 2026 | Johnstons of Elgin | 33.1K | 24.5% | 1 |
| Aug 2026 | N.Peal | 27.1K | 20.1% | 2 |
| Aug 2026 | Naadam | 18.1K | 13.4% | 3 |
| Aug 2026 | Pringle of Scotland | 14.8K | 11% | 4 |
| Aug 2026 | Quince | 6.6K | 4.9% | 5 |
| Aug 2026 | White + Warren | 6.6K | 4.9% | 6 |
| Aug 2026 | J.Crew | 5.8K | 4.3% | 7 |
| Aug 2026 | Chinti & Parker | 5.4K | 4% | 8 |
| Aug 2026 | Jenni Kayne | 3.6K | 2.7% | 9 |
| Aug 2026 | Loro Piana | 3.6K | 2.7% | 10 |
| Aug 2026 | Brunello Cucinelli | 3.2K | 2.4% | 11 |
| Aug 2026 | Jumper 1234 | 2.9K | 2.1% | 12 |
| Aug 2026 | Allude | 2.4K | 1.8% | 13 |
| Aug 2026 | Brora | 1.9K | 1.4% | 14 |
| Sep 2026 | Johnstons of Elgin | 40.5K | 22.4% | 1 |
| Sep 2026 | N.Peal | 33.1K | 18.3% | 2 |
| Sep 2026 | Naadam | 22.2K | 12.3% | 3 |
| Sep 2026 | Pringle of Scotland | 18.1K | 10% | 4 |
| Sep 2026 | Quince | 12.1K | 6.7% | 5 |
| Sep 2026 | Jumper 1234 | 9.9K | 5.5% | 6 |
| Sep 2026 | White + Warren | 9.9K | 5.5% | 7 |
| Sep 2026 | J.Crew | 9.8K | 5.4% | 8 |
| Sep 2026 | Chinti & Parker | 6.6K | 3.6% | 9 |
| Sep 2026 | Jenni Kayne | 5.4K | 3% | 10 |
| Sep 2026 | Loro Piana | 4.4K | 2.4% | 11 |
| Sep 2026 | Allude | 3.6K | 2% | 12 |
| Sep 2026 | Brunello Cucinelli | 3.5K | 1.9% | 13 |
| Sep 2026 | Brora | 1.9K | 1% | 14 |

## What is being compared

- **Allude**: Measured on the search term “allude cashmere”.
- **Brora**: Measured on the search term “brora cashmere”.
- **Brunello Cucinelli**: Measured on the search terms “brunello cucinelli cashmere” and “brunello cucinelli sweater”, summed into one figure.
- **Chinti & Parker**: Measured on the search term “chinti and parker”.
- **J.Crew**: Measured on the search terms “j crew cashmere” and “j crew cashmere sweater”, summed into one figure.
- **Jenni Kayne**: Measured on the search term “jenni kayne sweater”.
- **Johnstons of Elgin**: Measured on the search term “johnstons of elgin”.
- **Jumper 1234**: Measured on the search term “jumper 1234”.
- **Loro Piana**: Measured on the search term “loro piana cashmere”.
- **N.Peal**: Measured on the search term “n peal”.
- **Naadam**: Measured on the search term “naadam”.
- **Pringle of Scotland**: Measured on the search term “pringle of scotland”.
- **Quince**: Measured on the search term “quince cashmere”.
- **White + Warren**: Measured on the search term “white and warren”.

- [Allude](/demand/global-en/brands/allude)
- [Brora](/demand/global-en/brands/brora)
- [Brunello Cucinelli](/demand/global-en/brands/brunello-cucinelli)
- [Chinti & Parker](/demand/global-en/brands/chinti-and-parker)
- [J.Crew](/demand/global-en/brands/j-crew)
- [Jenni Kayne](/demand/global-en/brands/jenni-kayne)
- [Johnstons of Elgin](/demand/global-en/brands/johnstons-of-elgin)
- [Jumper 1234](/demand/global-en/brands/jumper-1234)
- [Loro Piana](/demand/global-en/brands/loro-piana)
- [N.Peal](/demand/global-en/brands/n-peal)
- [Naadam](/demand/global-en/brands/naadam)
- [Pringle of Scotland](/demand/global-en/brands/pringle-of-scotland)
- [Quince](/demand/global-en/brands/quince)
- [White + Warren](/demand/global-en/brands/white-and-warren)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cashmere brands worldwide?

In September 2026, Johnstons of Elgin was the most searched among cashmere brands worldwide, with an estimated 40.5K branded searches, 22.4% of all searches for the 14 we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cashmere brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/cashmere-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cashmere-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.