--- title: "Square vs Toast: Which is searched more?" description: "Which is more popular in search, Square or Toast? Compare estimated monthly branded-search demand and Share of Search inside the Cash drawer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cash-drawer-brands/compare/square-vs-toast" publisher: "Brandwave" --- # Square vs Toast: Which is searched more? Which is more popular in search, Square or Toast? Compare estimated monthly branded-search demand and Share of Search inside the Cash drawer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Square and Toast - **Competitive set**: Cash drawer brands - **Market**: Global - **Month measured**: Sep 2026 - **Square Share of Search**: 0.17% - **Toast Share of Search**: 50.9% ## Which is more popular in search, Square or Toast? - In September 2026, Toast had more branded searches than Square among cash drawer brands worldwide. Toast was estimated to have 41.5K branded searches compared to Square’s 140, and held a 50.9% Share of Search versus Square’s 0.17%. - Toast was ahead of Square in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Square’s estimated Share of Search among cash drawer brands worldwide moved from 0.18% to 0.17%, and its estimated monthly branded searches moved from 170 to 140. - Across the 12 months ending September 2026, Toast’s estimated Share of Search among cash drawer brands worldwide moved from 53.3% to 50.9%, and its estimated monthly branded searches moved from 49.9K to 41.5K. ## How did search popularity change for cash drawer brands worldwide in September 2026? - In September 2026, Toast gained estimated Share of Search among cash drawer brands worldwide, from 49.9% to 50.9%. - Estimated monthly branded searches for Square worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026. ## Month by month | Month | Square estimated searches | Square Share of Search | Square rank | Toast estimated searches | Toast Share of Search | Toast rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 0.18% | 3 | 49.9K | 53.3% | 1 | | Nov 2025 | 110 | 0.14% | 3 | 41.2K | 50.7% | 1 | | Dec 2025 | 90 | 0.12% | 3 | 41.3K | 55% | 1 | | Jan 2026 | 90 | 0.1% | 3 | 49.9K | 53.3% | 1 | | Feb 2026 | 110 | 0.12% | 3 | 48.7K | 52.4% | 1 | | Mar 2026 | 170 | 0.17% | 3 | 50.5K | 50.8% | 1 | | Apr 2026 | 110 | 0.12% | 3 | 50.3K | 52.9% | 1 | | May 2026 | 140 | 0.15% | 3 | 50.2K | 53.3% | 1 | | Jun 2026 | 140 | 0.15% | 3 | 48.9K | 52.7% | 1 | | Jul 2026 | 110 | 0.13% | 3 | 43.1K | 50.5% | 1 | | Aug 2026 | 110 | 0.13% | 3 | 41.9K | 49.9% | 1 | | Sep 2026 | 140 | 0.17% | 3 | 41.5K | 50.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Square’s and Toast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Square**: Measured on the search term “handheld square terminal”. - **Toast**: Measured on the search terms “handheld toast pos”, “pos toast”, “pos toast system”, “pos toasttab”, “toast point of sale”, “toast point of sale system”, “toast pos”, “toast pos app”, “toast pos company”, “toast pos demo”, “toast pos fees”, “toast pos handheld”, “toast pos hardware”, “toast pos kiosk”, “toast pos menu”, “toast pos printer”, “toast pos restaurant”, “toast pos sales”, “toast pos screen”, “toast pos software”, “toast pos system”, “toast pos systems”, “toast pos terminal”, “toast pos training”, “toast restaurant pos”, “toast tab pos” and “toasttab pos”, summed into one figure. - [Square profile](/demand/global-en/brands/square) - [Toast profile](/demand/global-en/brands/toast) - [All cash drawer brands worldwide](/demand/global-en/categories/cash-drawer-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Square or Toast? In September 2026, Toast had more branded searches than Square among cash drawer brands worldwide. Toast was estimated to have 41.5K branded searches compared to Square’s 140, and held a 50.9% Share of Search versus Square’s 0.17%. ## Cite this page Brandwave. "Square vs Toast: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/cash-drawer-brands/compare/square-vs-toast This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cash-drawer-brands/compare/square-vs-toast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.