---
title: "Carpet cleaner brands: Which brands are most popular in search?"
description: "Compare the carpet cleaner brands people buy. Share of Search among Karcher, BISSELL, Hoover, Vax and Rug Doctor, the carpet cleaner brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/carpet-cleaner-brands"
publisher: "Brandwave"
---

# Carpet cleaner brands: Which brands are most popular in search?

Compare the carpet cleaner brands people buy. Share of Search among Karcher, BISSELL, Hoover, Vax and Rug Doctor, the carpet cleaner brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Carpet cleaner brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Karcher, 46.2%

## Which brand is most popular in search among carpet cleaner brands worldwide?

- In August 2026, Karcher was the most searched among carpet cleaner brands worldwide, with an estimated 823K branded searches and 46.2% estimated Share of Search within this set.
- BISSELL is in 2nd place, 17.8 percentage points behind at 28.4% Share of Search.
- Across the 11 months ending August 2026, Karcher’s estimated Share of Search among carpet cleaner brands worldwide peaked at 58.4% in April 2026 and was lowest at 46.1% in October 2025.
- Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among carpet cleaner brands worldwide peaked at 29.1% in November 2025 and was lowest at 21.3% in April 2026.
- Across the 11 months ending August 2026, Hoover’s estimated Share of Search among carpet cleaner brands worldwide peaked at 20.8% in December 2025 and was lowest at 13.8% in March 2026.
- Across the 11 months ending August 2026, Vax’s estimated Share of Search among carpet cleaner brands worldwide peaked at 5.7% in June 2026 and was lowest at 3.5% in April 2026.
- Across the 11 months ending August 2026, Rug Doctor’s estimated Share of Search among carpet cleaner brands worldwide peaked at 3.8% in July 2026 and was lowest at 2.3% in March 2026.
- Across the 11 months ending August 2026, Karcher, BISSELL, Hoover, Vax and Rug Doctor held steady: their estimated Share of Search among carpet cleaner brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Karcher vs BISSELL: compare search popularity](/demand/global-en/compare/bissell-vs-karcher): 46.2% against 28.4% Share of Search.
- [Karcher vs Hoover: compare search popularity](/demand/global-en/compare/hoover-vs-karcher): 46.2% against 16.9% Share of Search.
- [Karcher vs Vax: compare search popularity](/demand/global-en/compare/karcher-vs-vax): 46.2% against 5.1% Share of Search.
- [Karcher vs Rug Doctor: compare search popularity](/demand/global-en/compare/karcher-vs-rug-doctor): 46.2% against 3.4% Share of Search.
- [BISSELL vs Hoover: compare search popularity](/demand/global-en/compare/bissell-vs-hoover): 28.4% against 16.9% Share of Search.
- [BISSELL vs Vax: compare search popularity](/demand/global-en/compare/bissell-vs-vax): 28.4% against 5.1% Share of Search.
- [BISSELL vs Rug Doctor: compare search popularity](/demand/global-en/compare/bissell-vs-rug-doctor): 28.4% against 3.4% Share of Search.
- [Hoover vs Vax: compare search popularity](/demand/global-en/compare/hoover-vs-vax): 16.9% against 5.1% Share of Search.
- [Hoover vs Rug Doctor: compare search popularity](/demand/global-en/compare/hoover-vs-rug-doctor): 16.9% against 3.4% Share of Search.
- [Vax vs Rug Doctor: compare search popularity](/demand/global-en/compare/rug-doctor-vs-vax): 5.1% against 3.4% Share of Search.

## How did search popularity change for carpet cleaner brands worldwide in August 2026?

- In August 2026, BISSELL gained estimated Share of Search among carpet cleaner brands worldwide, from 23.7% to 28.4%.
- In August 2026, Hoover gained estimated Share of Search among carpet cleaner brands worldwide, from 15.6% to 16.9%.
- In August 2026, Karcher lost estimated Share of Search among carpet cleaner brands worldwide, from 52.2% to 46.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Karcher | 46.2% | 823K | 0.0% | Karcher |
| 2 | BISSELL | 28.4% | 506K | +35.7% | BISSELL |
| 3 | Hoover | 16.9% | 301K | +22.4% | Hoover |
| 4 | Vax | 5.1% | 90.5K | +22.3% | Vax |
| 5 | Rug Doctor | 3.4% | 60.5K | 0.0% | Rug Doctor |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Karcher | 823K | 46.1% | 1 |
| Oct 2025 | BISSELL | 512K | 28.7% | 2 |
| Oct 2025 | Hoover | 301K | 16.8% | 3 |
| Oct 2025 | Vax | 90.5K | 5.1% | 4 |
| Oct 2025 | Rug Doctor | 60.5K | 3.4% | 5 |
| Nov 2025 | Karcher | 1M | 46.6% | 1 |
| Nov 2025 | BISSELL | 625K | 29.1% | 2 |
| Nov 2025 | Hoover | 368K | 17.2% | 3 |
| Nov 2025 | Vax | 90.5K | 4.2% | 4 |
| Nov 2025 | Rug Doctor | 60.5K | 2.8% | 5 |
| Dec 2025 | Karcher | 823K | 46.5% | 1 |
| Dec 2025 | BISSELL | 456K | 25.8% | 2 |
| Dec 2025 | Hoover | 368K | 20.8% | 3 |
| Dec 2025 | Vax | 74K | 4.2% | 4 |
| Dec 2025 | Rug Doctor | 49.5K | 2.8% | 5 |
| Jan 2026 | Karcher | 823K | 46.3% | 1 |
| Jan 2026 | BISSELL | 445K | 25% | 2 |
| Jan 2026 | Hoover | 368K | 20.7% | 3 |
| Jan 2026 | Vax | 90.5K | 5.1% | 4 |
| Jan 2026 | Rug Doctor | 49.5K | 2.8% | 5 |
| Feb 2026 | Karcher | 823K | 48.1% | 1 |
| Feb 2026 | BISSELL | 464K | 27.1% | 2 |
| Feb 2026 | Hoover | 301K | 17.6% | 3 |
| Feb 2026 | Vax | 74K | 4.3% | 4 |
| Feb 2026 | Rug Doctor | 49.5K | 2.9% | 5 |
| Mar 2026 | Karcher | 1.2M | 55.9% | 1 |
| Mar 2026 | BISSELL | 523K | 24% | 2 |
| Mar 2026 | Hoover | 301K | 13.8% | 3 |
| Mar 2026 | Vax | 90.5K | 4.1% | 4 |
| Mar 2026 | Rug Doctor | 49.5K | 2.3% | 5 |
| Apr 2026 | Karcher | 1.2M | 58.4% | 1 |
| Apr 2026 | BISSELL | 445K | 21.3% | 2 |
| Apr 2026 | Hoover | 301K | 14.4% | 3 |
| Apr 2026 | Vax | 74K | 3.5% | 4 |
| Apr 2026 | Rug Doctor | 49.5K | 2.4% | 5 |
| May 2026 | Karcher | 1M | 55.1% | 1 |
| May 2026 | BISSELL | 390K | 21.5% | 2 |
| May 2026 | Hoover | 301K | 16.6% | 3 |
| May 2026 | Vax | 74K | 4.1% | 4 |
| May 2026 | Rug Doctor | 49.5K | 2.7% | 5 |
| Jun 2026 | Karcher | 823K | 52% | 1 |
| Jun 2026 | BISSELL | 373K | 23.6% | 2 |
| Jun 2026 | Hoover | 246K | 15.5% | 3 |
| Jun 2026 | Vax | 90.5K | 5.7% | 4 |
| Jun 2026 | Rug Doctor | 49.5K | 3.1% | 5 |
| Jul 2026 | Karcher | 823K | 52.2% | 1 |
| Jul 2026 | BISSELL | 373K | 23.7% | 2 |
| Jul 2026 | Hoover | 246K | 15.6% | 3 |
| Jul 2026 | Vax | 74K | 4.7% | 4 |
| Jul 2026 | Rug Doctor | 60.5K | 3.8% | 5 |
| Aug 2026 | Karcher | 823K | 46.2% | 1 |
| Aug 2026 | BISSELL | 506K | 28.4% | 2 |
| Aug 2026 | Hoover | 301K | 16.9% | 3 |
| Aug 2026 | Vax | 90.5K | 5.1% | 4 |
| Aug 2026 | Rug Doctor | 60.5K | 3.4% | 5 |
| Sep 2026 | BISSELL | — | — | — |
| Sep 2026 | Hoover | — | — | — |
| Sep 2026 | Karcher | — | — | — |
| Sep 2026 | Rug Doctor | — | — | — |
| Sep 2026 | Vax | — | — | — |

## What is being compared

- **BISSELL**: Measured on the search terms “bissell”, “bissell com”, “bissell crosswave”, “bissell vacuum” and “vacuum bissell”, summed into one figure.
- **Hoover**: Measured on the search term “hoover”.
- **Karcher**: Measured on the search term “karcher”.
- **Rug Doctor**: Measured on the search term “rug doctor”.
- **Vax**: Measured on the search term “vax”.

- [BISSELL](/demand/global-en/brands/bissell)
- [Hoover](/demand/global-en/brands/hoover)
- [Karcher](/demand/global-en/brands/karcher)
- [Rug Doctor](/demand/global-en/brands/rug-doctor)
- [Vax](/demand/global-en/brands/vax)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among carpet cleaner brands worldwide?

In August 2026, Karcher was the most searched among carpet cleaner brands worldwide, with an estimated 823K branded searches and 46.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Carpet cleaner brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/carpet-cleaner-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/carpet-cleaner-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.