--- title: "Lee vs Levi's: Which is searched more?" description: "Is Lee or Levi's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cargo shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cargo-shorts-brands/compare/lee-jeans-vs-levis" publisher: "Brandwave" --- # Lee vs Levi's: Which is searched more? Is Lee or Levi's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cargo shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lee and Levi's - **Competitive set**: Cargo shorts brands - **Market**: Global - **Month measured**: Sep 2026 - **Lee Share of Search**: 8.6% - **Levi's Share of Search**: 64.5% ## Is Lee or Levi's more popular in search? - In September 2026, Levi's had more branded searches than Lee among cargo shorts brands worldwide. Levi's had about 823,000 branded searches, while Lee had 110,000. Levi's made up 64.5% of all cargo shorts brand searches we track, and Lee accounted for 8.6%. - Levi's was ahead of Lee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lee’s share of searches among cargo shorts brands worldwide moved from 8.7% to 8.6%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, Levi's’ share of searches among cargo shorts brands worldwide moved from 64.4% to 64.5%, and its estimated monthly branded searches moved from 1M to 823K. ## Top cargo shorts brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lee was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Levi's was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lee and Levi's were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wrangler | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Carhartt | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Lee | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Columbia | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Levi's | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Dickies | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about cargo shorts brands - Asked ChatGPT "Which cargo shorts brand should I buy?": 1. Wrangler, 2. Carhartt, 3. Levi's, 4. Columbia - Asked ChatGPT "What are the best cargo shorts brands?": 1. Carhartt, 2. Wrangler, 3. Levi's, 4. Columbia, 5. Dickies - Asked ChatGPT "What's the best cargo shorts brand for everyday wear?": 1. Wrangler, 2. Carhartt, 3. Columbia - Searched Google, AI Overview "mens cargo shorts": 1. Lee, 2. Wrangler, 3. Dickies - Searched Google, AI Overview "womens cargo shorts": 1. Lee, 2. Columbia Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cargo shorts brands worldwide in September 2026? - In September 2026, Levi's gained share of searches among cargo shorts brands worldwide, from 63.1% to 64.5%. - Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026. ## Month by month | Month | Lee estimated searches | Lee Share of Search | Lee rank | Levi's estimated searches | Levi's Share of Search | Levi's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 8.7% | 4 | 1M | 64.4% | 1 | | Nov 2025 | 165K | 8.5% | 4 | 1.2M | 63% | 1 | | Dec 2025 | 135K | 8.3% | 4 | 1M | 61.3% | 1 | | Jan 2026 | 135K | 8.9% | 4 | 1M | 66.3% | 1 | | Feb 2026 | 110K | 8.8% | 4 | 823K | 66.2% | 1 | | Mar 2026 | 135K | 9.2% | 3 | 1M | 68.2% | 1 | | Apr 2026 | 135K | 10.8% | 3 | 823K | 65.6% | 1 | | May 2026 | 135K | 10.5% | 3 | 823K | 64.1% | 1 | | Jun 2026 | 110K | 9% | 4 | 823K | 67% | 1 | | Jul 2026 | 90.5K | 7.5% | 4 | 823K | 68.2% | 1 | | Aug 2026 | 110K | 8.4% | 4 | 823K | 63.1% | 1 | | Sep 2026 | 110K | 8.6% | 4 | 823K | 64.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Lee’s and Levi's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lee**: Measured on the search term “lee jeans”. - **Levi's**: Measured on the search term “levi's”. - [Lee profile](/demand/global-en/brands/lee-jeans) - [Levi's profile](/demand/global-en/brands/levis) - [All cargo shorts brands worldwide](/demand/global-en/categories/cargo-shorts-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lee or Levi's more popular in search? In September 2026, Levi's had more branded searches than Lee among cargo shorts brands worldwide. Levi's had about 823,000 branded searches, while Lee had 110,000. Levi's made up 64.5% of all cargo shorts brand searches we track, and Lee accounted for 8.6%. ## Cite this page Brandwave. "Lee vs Levi's: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/cargo-shorts-brands/compare/lee-jeans-vs-levis This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cargo-shorts-brands/compare/lee-jeans-vs-levis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.