--- title: "Carhartt vs Columbia: Which is searched more?" description: "Is Carhartt or Columbia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cargo shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cargo-shorts-brands/compare/carhartt-vs-columbia" publisher: "Brandwave" --- # Carhartt vs Columbia: Which is searched more? Is Carhartt or Columbia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cargo shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Carhartt and Columbia - **Competitive set**: Cargo shorts brands - **Market**: Global - **Month measured**: Sep 2026 - **Carhartt Share of Search**: 2.9% - **Columbia Share of Search**: 0.72% ## Is Carhartt or Columbia more popular in search? - In September 2026, Carhartt had more branded searches than Columbia among cargo shorts brands worldwide. Carhartt had about 3,600 branded searches, while Columbia had 880. Carhartt made up 2.9% of all cargo shorts brand searches we track, and Columbia accounted for 0.72%. - The lead changed hands once in the 12 months ending September 2026: Carhartt took it in November 2025. - Across the 12 months ending September 2026, Carhartt’s share of searches among cargo shorts brands worldwide moved from 1.9% to 2.9%, and its estimated monthly branded searches moved from 2.9K to 3.6K. - Across the 12 months ending September 2026, Columbia’s share of searches among cargo shorts brands worldwide moved from 7.7% to 0.72%, and its estimated monthly branded searches moved from 12.1K to 880. ## Top cargo shorts brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Columbia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Carhartt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Carhartt was listed before Columbia in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wrangler | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Carhartt | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Lee | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Columbia | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Levi's | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Dickies | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about cargo shorts brands - Asked ChatGPT "Which cargo shorts brand should I buy?": 1. Wrangler, 2. Carhartt, 3. Levi's, 4. Columbia - Asked ChatGPT "What are the best cargo shorts brands?": 1. Carhartt, 2. Wrangler, 3. Levi's, 4. Columbia, 5. Dickies - Asked ChatGPT "What's the best cargo shorts brand for everyday wear?": 1. Wrangler, 2. Carhartt, 3. Columbia - Searched Google, AI Overview "mens cargo shorts": 1. Lee, 2. Wrangler, 3. Dickies - Searched Google, AI Overview "womens cargo shorts": 1. Lee, 2. Columbia Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cargo shorts brands worldwide in September 2026? - In September 2026, Carhartt lost share of searches among cargo shorts brands worldwide, from 5.2% to 2.9%. - Estimated monthly branded searches for Columbia worldwide fell 92.7% over 12 measured months, from 12.1K to 880 in September 2026. ## Month by month | Month | Carhartt estimated searches | Carhartt Share of Search | Carhartt rank | Columbia estimated searches | Columbia Share of Search | Columbia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 1.9% | 3 | 12.1K | 7.7% | 2 | | Nov 2025 | 2.4K | 1.4% | 2 | 390 | 0.23% | 6 | | Dec 2025 | 2.4K | 1.7% | 3 | 390 | 0.27% | 6 | | Jan 2026 | 3.6K | 2.5% | 3 | 480 | 0.33% | 6 | | Feb 2026 | 2.9K | 2.3% | 4 | 480 | 0.38% | 6 | | Mar 2026 | 9.9K | 5.8% | 3 | 880 | 0.51% | 6 | | Apr 2026 | 6.6K | 4% | 3 | 1K | 0.61% | 6 | | May 2026 | 9.9K | 6% | 2 | 1.6K | 0.97% | 6 | | Jun 2026 | 14.8K | 10.1% | 2 | 1.9K | 1.3% | 6 | | Jul 2026 | 9.9K | 8.2% | 2 | 1.6K | 1.3% | 6 | | Aug 2026 | 8.1K | 5.2% | 3 | 1.6K | 1% | 6 | | Sep 2026 | 3.6K | 2.9% | 3 | 880 | 0.72% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Carhartt’s and Columbia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Carhartt**: Measured on the search term “carhartt cargo shorts”. - **Columbia**: Measured on the search term “columbia cargo short”. - [Carhartt profile](/demand/global-en/brands/carhartt) - [Columbia profile](/demand/global-en/brands/columbia) - [All cargo shorts brands worldwide](/demand/global-en/categories/cargo-shorts-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Carhartt or Columbia more popular in search? In September 2026, Carhartt had more branded searches than Columbia among cargo shorts brands worldwide. Carhartt had about 3,600 branded searches, while Columbia had 880. Carhartt made up 2.9% of all cargo shorts brand searches we track, and Columbia accounted for 0.72%. ## Cite this page Brandwave. "Carhartt vs Columbia: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/cargo-shorts-brands/compare/carhartt-vs-columbia This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cargo-shorts-brands/compare/carhartt-vs-columbia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.