--- title: "Cargo shorts brands: Which are searched most?" description: "Compare the cargo shorts brands people buy. Share of Search among Wrangler, Lee, Carhartt and Dickies, the cargo shorts brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cargo-shorts-brands" publisher: "Brandwave" --- # Cargo shorts brands: Which are searched most? Compare the cargo shorts brands people buy. Share of Search among Wrangler, Lee, Carhartt and Dickies, the cargo shorts brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cargo shorts brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Wrangler, 63.3% ## Which brand is most popular in search among cargo shorts brands worldwide? - In September 2026, Wrangler was the most searched among cargo shorts brands worldwide, with an estimated 201K branded searches and 63.3% estimated Share of Search within this set. - Lee is in 2nd place, 28.7 percentage points behind at 34.6% Share of Search. - Across the 12 months ending September 2026, Wrangler’s estimated Share of Search among cargo shorts brands worldwide peaked at 63.7% in December 2025 and was lowest at 51.3% in April 2026. - Across the 12 months ending September 2026, Lee’s estimated Share of Search among cargo shorts brands worldwide peaked at 42% in April 2026 and was lowest at 31.8% in August 2026. - Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among cargo shorts brands worldwide peaked at 5% in June 2026 and was lowest at 0.58% in November 2025. - Across the 12 months ending September 2026, Dickies’ estimated Share of Search among cargo shorts brands worldwide peaked at 7.8% in August 2026 and was lowest at 0.39% in November 2025. - Across the 12 months ending September 2026, Wrangler, Lee, Carhartt and Dickies held steady: their estimated Share of Search among cargo shorts brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Wrangler vs Lee: compare search popularity](/demand/global-en/compare/lee-jeans-vs-wrangler): 63.3% against 34.6% Share of Search. ## How did search popularity change for cargo shorts brands worldwide in September 2026? - In September 2026, Wrangler gained estimated Share of Search among cargo shorts brands worldwide, from 58.1% to 63.3%. - In September 2026, Lee gained estimated Share of Search among cargo shorts brands worldwide, from 31.8% to 34.6%. - In September 2026, Dickies lost estimated Share of Search among cargo shorts brands worldwide, from 7.8% to 0.91%. - In September 2026, Carhartt lost estimated Share of Search among cargo shorts brands worldwide, from 2.3% to 1.1%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Wrangler | 63.3% | 201K | 0.0% | Wrangler | | 2 | Lee | 34.6% | 110K | 0.0% | Lee | | 3 | Carhartt | 1.1% | 3.6K | -55.6% | Carhartt | | 4 | Dickies | 0.91% | 2.9K | -89.3% | Dickies | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wrangler | 246K | 63.6% | 1 | | Oct 2025 | Lee | 135K | 34.9% | 2 | | Oct 2025 | Carhartt | 2.9K | 0.75% | 3 | | Oct 2025 | Dickies | 2.9K | 0.75% | 4 | | Nov 2025 | Wrangler | 246K | 59.3% | 1 | | Nov 2025 | Lee | 165K | 39.8% | 2 | | Nov 2025 | Carhartt | 2.4K | 0.58% | 3 | | Nov 2025 | Dickies | 1.6K | 0.39% | 4 | | Dec 2025 | Wrangler | 246K | 63.7% | 1 | | Dec 2025 | Lee | 135K | 34.9% | 2 | | Dec 2025 | Dickies | 2.9K | 0.75% | 3 | | Dec 2025 | Carhartt | 2.4K | 0.62% | 4 | | Jan 2026 | Wrangler | 201K | 58.4% | 1 | | Jan 2026 | Lee | 135K | 39.2% | 2 | | Jan 2026 | Dickies | 4.4K | 1.3% | 3 | | Jan 2026 | Carhartt | 3.6K | 1% | 4 | | Feb 2026 | Wrangler | 165K | 57.7% | 1 | | Feb 2026 | Lee | 110K | 38.5% | 2 | | Feb 2026 | Dickies | 8.1K | 2.8% | 3 | | Feb 2026 | Carhartt | 2.9K | 1% | 4 | | Mar 2026 | Wrangler | 201K | 56.5% | 1 | | Mar 2026 | Lee | 135K | 37.9% | 2 | | Mar 2026 | Carhartt | 9.9K | 2.8% | 3 | | Mar 2026 | Dickies | 9.9K | 2.8% | 4 | | Apr 2026 | Wrangler | 165K | 51.3% | 1 | | Apr 2026 | Lee | 135K | 42% | 2 | | Apr 2026 | Dickies | 14.8K | 4.6% | 3 | | Apr 2026 | Carhartt | 6.6K | 2.1% | 4 | | May 2026 | Wrangler | 201K | 57.2% | 1 | | May 2026 | Lee | 135K | 38.4% | 2 | | May 2026 | Carhartt | 9.9K | 2.8% | 3 | | May 2026 | Dickies | 5.4K | 1.5% | 4 | | Jun 2026 | Wrangler | 165K | 55.9% | 1 | | Jun 2026 | Lee | 110K | 37.3% | 2 | | Jun 2026 | Carhartt | 14.8K | 5% | 3 | | Jun 2026 | Dickies | 5.4K | 1.8% | 4 | | Jul 2026 | Wrangler | 165K | 60.3% | 1 | | Jul 2026 | Lee | 90.5K | 33.1% | 2 | | Jul 2026 | Carhartt | 9.9K | 3.6% | 3 | | Jul 2026 | Dickies | 8.1K | 3% | 4 | | Aug 2026 | Wrangler | 201K | 58.1% | 1 | | Aug 2026 | Lee | 110K | 31.8% | 2 | | Aug 2026 | Dickies | 27.1K | 7.8% | 3 | | Aug 2026 | Carhartt | 8.1K | 2.3% | 4 | | Sep 2026 | Wrangler | 201K | 63.3% | 1 | | Sep 2026 | Lee | 110K | 34.6% | 2 | | Sep 2026 | Carhartt | 3.6K | 1.1% | 3 | | Sep 2026 | Dickies | 2.9K | 0.91% | 4 | ## What is being compared - **Carhartt**: Measured on the search term “carhartt cargo shorts”. - **Dickies**: Measured on the search term “dickies cargo shorts”. - **Lee**: Measured on the search term “lee jeans”. - **Wrangler**: Measured on the search term “wrangler jeans”. - [Carhartt](/demand/global-en/brands/carhartt) - [Dickies](/demand/global-en/brands/dickies) - [Lee](/demand/global-en/brands/lee-jeans) - [Wrangler](/demand/global-en/brands/wrangler) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cargo shorts brands worldwide? In September 2026, Wrangler was the most searched among cargo shorts brands worldwide, with an estimated 201K branded searches and 63.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Cargo shorts brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/cargo-shorts-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cargo-shorts-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.