--- title: "Cargo pants brands: Which are searched most?" description: "Compare the cargo pants brands people buy. Share of Search among Levi's, Lee, Carhartt and Dickies, the cargo pants brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cargo-pants-brands" publisher: "Brandwave" --- # Cargo pants brands: Which are searched most? Compare the cargo pants brands people buy. Share of Search among Levi's, Lee, Carhartt and Dickies, the cargo pants brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cargo pants brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Levi's, 85.2% ## Which brand is most popular in search among cargo pants brands worldwide? - In September 2026, Levi's was the most searched among cargo pants brands worldwide, with an estimated 823K branded searches and 85.2% estimated Share of Search within this set. - Lee is in 2nd place, 73.8 percentage points behind at 11.4% Share of Search. - Across the 12 months ending September 2026, Levi's’ estimated Share of Search among cargo pants brands worldwide increased from 82.5% to 85.2%. - Across the 12 months ending September 2026, Dickies’ estimated Share of Search among cargo pants brands worldwide decreased from 4.1% to 1.5%. - Across the 12 months ending September 2026, Levi's’ estimated Share of Search among cargo pants brands worldwide peaked at 85.5% in November 2025 and was lowest at 79% in February 2026. - Across the 12 months ending September 2026, Lee’s estimated Share of Search among cargo pants brands worldwide peaked at 13.5% in May 2026 and was lowest at 9.3% in July 2026. - Across the 12 months ending September 2026, Dickies’ estimated Share of Search among cargo pants brands worldwide peaked at 8.7% in February 2026 and was lowest at 1% in November 2025. - Across the 12 months ending September 2026, Carhartt rose from 4th to 3rd among cargo pants brands worldwide. - Across the 12 months ending September 2026, Dickies fell from 3rd to 4th among cargo pants brands worldwide. - Across the 12 months ending September 2026, Lee held steady: its estimated Share of Search among cargo pants brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Levi's vs Lee: compare search popularity](/demand/global-en/compare/lee-jeans-vs-levis): 85.2% against 11.4% Share of Search. ## How did search popularity change for cargo pants brands worldwide in September 2026? - Estimated monthly branded searches for Dickies worldwide fell 70.1% over 12 measured months, from 49.5K to 14.8K in September 2026. - Estimated monthly branded searches for Carhartt worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026. - Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026. - Estimated monthly branded searches for Levi's worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Levi's | 85.2% | 823K | 0.0% | Levi's | | 2 | Lee | 11.4% | 110K | 0.0% | Lee | | 3 | Carhartt | 1.9% | 18.1K | 0.0% | Carhartt | | 4 | Dickies | 1.5% | 14.8K | 0.0% | Dickies | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Levi's | 1M | 82.5% | 1 | | Oct 2025 | Lee | 135K | 11.1% | 2 | | Oct 2025 | Dickies | 49.5K | 4.1% | 3 | | Oct 2025 | Carhartt | 27.1K | 2.2% | 4 | | Nov 2025 | Levi's | 1.2M | 85.5% | 1 | | Nov 2025 | Lee | 165K | 11.6% | 2 | | Nov 2025 | Carhartt | 27.1K | 1.9% | 3 | | Nov 2025 | Dickies | 14.8K | 1% | 4 | | Dec 2025 | Levi's | 1M | 84.1% | 1 | | Dec 2025 | Lee | 135K | 11.4% | 2 | | Dec 2025 | Carhartt | 27.1K | 2.3% | 3 | | Dec 2025 | Dickies | 27.1K | 2.3% | 4 | | Jan 2026 | Levi's | 1M | 82.9% | 1 | | Jan 2026 | Lee | 135K | 11.2% | 2 | | Jan 2026 | Dickies | 49.5K | 4.1% | 3 | | Jan 2026 | Carhartt | 22.2K | 1.8% | 4 | | Feb 2026 | Levi's | 823K | 79% | 1 | | Feb 2026 | Lee | 110K | 10.6% | 2 | | Feb 2026 | Dickies | 90.5K | 8.7% | 3 | | Feb 2026 | Carhartt | 18.1K | 1.7% | 4 | | Mar 2026 | Levi's | 1M | 80.4% | 1 | | Mar 2026 | Lee | 135K | 10.9% | 2 | | Mar 2026 | Dickies | 90.5K | 7.3% | 3 | | Mar 2026 | Carhartt | 18.1K | 1.5% | 4 | | Apr 2026 | Levi's | 823K | 79.4% | 1 | | Apr 2026 | Lee | 135K | 13% | 2 | | Apr 2026 | Dickies | 60.5K | 5.8% | 3 | | Apr 2026 | Carhartt | 18.1K | 1.7% | 4 | | May 2026 | Levi's | 823K | 82% | 1 | | May 2026 | Lee | 135K | 13.5% | 2 | | May 2026 | Dickies | 27.1K | 2.7% | 3 | | May 2026 | Carhartt | 18.1K | 1.8% | 4 | | Jun 2026 | Levi's | 823K | 83% | 1 | | Jun 2026 | Lee | 110K | 11.1% | 2 | | Jun 2026 | Dickies | 40.5K | 4.1% | 3 | | Jun 2026 | Carhartt | 18.1K | 1.8% | 4 | | Jul 2026 | Levi's | 823K | 85% | 1 | | Jul 2026 | Lee | 90.5K | 9.3% | 2 | | Jul 2026 | Dickies | 40.5K | 4.2% | 3 | | Jul 2026 | Carhartt | 14.8K | 1.5% | 4 | | Aug 2026 | Levi's | 823K | 85.2% | 1 | | Aug 2026 | Lee | 110K | 11.4% | 2 | | Aug 2026 | Carhartt | 18.1K | 1.9% | 3 | | Aug 2026 | Dickies | 14.8K | 1.5% | 4 | | Sep 2026 | Levi's | 823K | 85.2% | 1 | | Sep 2026 | Lee | 110K | 11.4% | 2 | | Sep 2026 | Carhartt | 18.1K | 1.9% | 3 | | Sep 2026 | Dickies | 14.8K | 1.5% | 4 | ## What is being compared - **Carhartt**: Measured on the search term “carhartt cargo pants”. - **Dickies**: Measured on the search term “dickies cargo pants”. - **Lee**: Measured on the search term “lee jeans”. - **Levi's**: Measured on the search term “levi's”. - [Carhartt](/demand/global-en/brands/carhartt) - [Dickies](/demand/global-en/brands/dickies) - [Lee](/demand/global-en/brands/lee-jeans) - [Levi's](/demand/global-en/brands/levis) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cargo pants brands worldwide? In September 2026, Levi's was the most searched among cargo pants brands worldwide, with an estimated 823K branded searches and 85.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Cargo pants brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/cargo-pants-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cargo-pants-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.