--- title: "SportRack vs Thule: Which is searched more?" description: "Is SportRack or Thule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cargo carrier brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cargo-carrier-brands/compare/sportrack-vs-thule" publisher: "Brandwave" --- # SportRack vs Thule: Which is searched more? Is SportRack or Thule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cargo carrier brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SportRack and Thule - **Competitive set**: Cargo carrier brands - **Market**: Global - **Month measured**: Sep 2026 - **SportRack Share of Search**: 1.5% - **Thule Share of Search**: 97.8% ## Is SportRack or Thule more popular in search? - In September 2026, Thule had more branded searches than SportRack among cargo carrier brands worldwide. Thule had about 301,000 branded searches, while SportRack had 4,540. Thule made up 97.8% of all cargo carrier brand searches we track, and SportRack accounted for 1.5%. - Thule was ahead of SportRack in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, SportRack’s share of searches among cargo carrier brands worldwide held steady at 1.5%, and its estimated monthly branded searches held steady at 4.5K. - Across the 12 months ending September 2026, Thule’s share of searches among cargo carrier brands worldwide held steady at 97.8%, and its estimated monthly branded searches held steady at 301K. ## Top cargo carrier brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, SportRack and Thule were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Thule was listed before SportRack in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thule | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Yakima | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | SportRack | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Curt | 4th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about cargo carrier brands - Asked ChatGPT "Which cargo carrier brand should I buy?": 1. Thule, 2. Yakima, 3. SportRack - Asked ChatGPT "What are the best cargo carrier brands?": 1. Thule, 2. Yakima, 3. SportRack, 4. Curt - Asked ChatGPT "What's the best cargo carrier brand for extra vehicle storage?": 1. Thule, 2. Yakima, 3. Curt, 4. SportRack - Searched Google, AI Overview "hitch cargo carrier": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cargo carrier brands worldwide in September 2026? Neither SportRack nor Thule moved beyond provider rounding among cargo carrier brands in Sep 2026. ## Month by month | Month | SportRack estimated searches | SportRack Share of Search | SportRack rank | Thule estimated searches | Thule Share of Search | Thule rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.5K | 1.5% | 2 | 301K | 97.8% | 1 | | Nov 2025 | 3.7K | 0.99% | 2 | 368K | 98.5% | 1 | | Dec 2025 | 3.7K | 0.99% | 2 | 368K | 98.5% | 1 | | Jan 2026 | 4.5K | 0.98% | 2 | 450K | 98.5% | 1 | | Feb 2026 | 3.7K | 1.2% | 2 | 301K | 98.1% | 1 | | Mar 2026 | 5.5K | 1.5% | 2 | 368K | 97.8% | 1 | | Apr 2026 | 5.5K | 1.5% | 2 | 368K | 97.4% | 1 | | May 2026 | 5.6K | 1.2% | 2 | 450K | 97.7% | 1 | | Jun 2026 | 12.3K | 3.2% | 2 | 368K | 96% | 1 | | Jul 2026 | 12.3K | 2.6% | 2 | 450K | 96.7% | 1 | | Aug 2026 | 4.6K | 1.2% | 2 | 368K | 98.1% | 1 | | Sep 2026 | 4.5K | 1.5% | 2 | 301K | 97.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using SportRack’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SportRack**: Measured on the search terms “sportrack” and “sportrack roof box”, summed into one figure. - **Thule**: Measured on the search term “thule”. - [SportRack profile](/demand/global-en/brands/sportrack) - [Thule profile](/demand/global-en/brands/thule) - [All cargo carrier brands worldwide](/demand/global-en/categories/cargo-carrier-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SportRack or Thule more popular in search? In September 2026, Thule had more branded searches than SportRack among cargo carrier brands worldwide. Thule had about 301,000 branded searches, while SportRack had 4,540. Thule made up 97.8% of all cargo carrier brand searches we track, and SportRack accounted for 1.5%. ## Cite this page Brandwave. "SportRack vs Thule: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/cargo-carrier-brands/compare/sportrack-vs-thule This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cargo-carrier-brands/compare/sportrack-vs-thule. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.