---
title: "Cargo carrier brands: Which are searched most?"
description: "Compare the cargo carrier brands people buy. Share of Search among Thule, Curt and Yakima, the cargo carrier brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cargo-carrier-brands"
publisher: "Brandwave"
---

# Cargo carrier brands: Which are searched most?

Compare the cargo carrier brands people buy. Share of Search among Thule, Curt and Yakima, the cargo carrier brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cargo carrier brands
- **Market**: Global
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Thule, 99.3%

## Which brand is most popular in search among cargo carrier brands worldwide?

- In September 2026, Thule was the most searched among cargo carrier brands worldwide, with an estimated 301K branded searches and 99.3% estimated Share of Search within this set.
- Curt is in 2nd place, 98.6 percentage points behind at 0.68% Share of Search.
- Across the 12 months ending September 2026, Thule, Curt and Yakima held steady: their estimated Share of Search among cargo carrier brands worldwide each moved less than 0.5 percentage points.

## How did search popularity change for cargo carrier brands worldwide in September 2026?

- Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Thule | 99.3% | 301K | -18.2% | Thule |
| 2 | Curt | 0.68% | 2.1K | -14.2% | Curt |
| 3 | Yakima | <0.01% | 30 | 0.0% | Yakima |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Thule | 301K | 99.2% | 1 |
| Oct 2025 | Curt | 2.3K | 0.75% | 2 |
| Oct 2025 | Yakima | 20 | <0.01% | 3 |
| Nov 2025 | Thule | 368K | 99.5% | 1 |
| Nov 2025 | Curt | 1.8K | 0.48% | 2 |
| Nov 2025 | Yakima | 20 | <0.01% | 3 |
| Dec 2025 | Thule | 368K | 99.5% | 1 |
| Dec 2025 | Curt | 1.7K | 0.47% | 2 |
| Dec 2025 | Yakima | 20 | <0.01% | 3 |
| Jan 2026 | Thule | 450K | 99.4% | 1 |
| Jan 2026 | Curt | 2.5K | 0.55% | 2 |
| Jan 2026 | Yakima | 20 | <0.01% | 3 |
| Feb 2026 | Thule | 301K | 99.3% | 1 |
| Feb 2026 | Curt | 2K | 0.65% | 2 |
| Feb 2026 | Yakima | 30 | <0.01% | 3 |
| Mar 2026 | Thule | 368K | 99.2% | 1 |
| Mar 2026 | Curt | 2.8K | 0.75% | 2 |
| Mar 2026 | Yakima | 20 | <0.01% | 3 |
| Apr 2026 | Thule | 368K | 98.9% | 1 |
| Apr 2026 | Curt | 4.1K | 1.1% | 2 |
| Apr 2026 | Yakima | 40 | 0.01% | 3 |
| May 2026 | Thule | 450K | 98.9% | 1 |
| May 2026 | Curt | 4.8K | 1.1% | 2 |
| May 2026 | Yakima | 40 | <0.01% | 3 |
| Jun 2026 | Thule | 368K | 99.2% | 1 |
| Jun 2026 | Curt | 2.8K | 0.75% | 2 |
| Jun 2026 | Yakima | 40 | 0.01% | 3 |
| Jul 2026 | Thule | 450K | 99.4% | 1 |
| Jul 2026 | Curt | 2.9K | 0.64% | 2 |
| Jul 2026 | Yakima | 40 | <0.01% | 3 |
| Aug 2026 | Thule | 368K | 99.3% | 1 |
| Aug 2026 | Curt | 2.4K | 0.65% | 2 |
| Aug 2026 | Yakima | 30 | <0.01% | 3 |
| Sep 2026 | Thule | 301K | 99.3% | 1 |
| Sep 2026 | Curt | 2.1K | 0.68% | 2 |
| Sep 2026 | Yakima | 30 | <0.01% | 3 |

## What is being compared

- **Curt**: Measured on the search terms “curt cargo carrier”, “curt roof basket”, “curt tow” and “curt tow bar”, summed into one figure.
- **Thule**: Measured on the search term “thule”.
- **Yakima**: Measured on the search term “yakima canopy”.

- [Curt](/demand/global-en/brands/curt)
- [Thule](/demand/global-en/brands/thule)
- [Yakima](/demand/global-en/brands/yakima)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cargo carrier brands worldwide?

In September 2026, Thule was the most searched among cargo carrier brands worldwide, with an estimated 301K branded searches and 99.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cargo carrier brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/cargo-carrier-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cargo-carrier-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
