---
title: "Card issuing platforms: Which brands are most popular in search?"
description: "Compare the platforms businesses issue cards through. Share of Search among Stripe, Highnote, Marqeta, Cardless and Lithic, the card issuing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/card-issuing-platforms"
publisher: "Brandwave"
---

# Card issuing platforms: Which brands are most popular in search?

Compare the platforms businesses issue cards through. Share of Search among Stripe, Highnote, Marqeta, Cardless and Lithic, the card issuing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Card issuing platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Stripe, 97.7%

## Which brand is most popular in search among card issuing platforms worldwide?

- In August 2026, Stripe was the most searched among card issuing platforms worldwide, with an estimated 3.1M branded searches and 97.7% estimated Share of Search within this set.
- Highnote is in 2nd place, 96.4 percentage points behind at 1.3% Share of Search.
- Across the 11 months ending August 2026, Stripe, Highnote, Marqeta, Cardless and Lithic held steady: their estimated Share of Search among card issuing platforms worldwide each moved less than 0.5 percentage points.

## How did search popularity change for card issuing platforms worldwide in August 2026?

- Estimated monthly branded searches for Highnote worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
- Estimated monthly branded searches for Marqeta worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
- Estimated monthly branded searches for Cardless worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Stripe | 97.7% | 3.1M | -0.5% | Stripe |
| 2 | Highnote | 1.3% | 40.5K | +22.4% | Highnote |
| 3 | Marqeta | 0.47% | 14.8K | -18.2% | Marqeta |
| 4 | Cardless | 0.26% | 8.1K | 0.0% | Cardless |
| 5 | Lithic | 0.26% | 8.1K | +22.7% | Lithic |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stripe | 3M | 97.8% | 1 |
| Oct 2025 | Highnote | 33.1K | 1.1% | 2 |
| Oct 2025 | Marqeta | 18.1K | 0.58% | 3 |
| Oct 2025 | Cardless | 9.9K | 0.32% | 4 |
| Oct 2025 | Lithic | 8.1K | 0.26% | 5 |
| Nov 2025 | Stripe | 3M | 98% | 1 |
| Nov 2025 | Highnote | 27.1K | 0.88% | 2 |
| Nov 2025 | Marqeta | 14.8K | 0.48% | 3 |
| Nov 2025 | Cardless | 12.1K | 0.39% | 4 |
| Nov 2025 | Lithic | 8.1K | 0.26% | 5 |
| Dec 2025 | Stripe | 2.5M | 97.7% | 1 |
| Dec 2025 | Highnote | 27.1K | 1% | 2 |
| Dec 2025 | Marqeta | 14.8K | 0.57% | 3 |
| Dec 2025 | Cardless | 12.1K | 0.47% | 4 |
| Dec 2025 | Lithic | 6.6K | 0.26% | 5 |
| Jan 2026 | Stripe | 3M | 97.7% | 1 |
| Jan 2026 | Highnote | 27.1K | 0.87% | 2 |
| Jan 2026 | Cardless | 18.1K | 0.58% | 3 |
| Jan 2026 | Marqeta | 18.1K | 0.58% | 4 |
| Jan 2026 | Lithic | 8.1K | 0.26% | 5 |
| Feb 2026 | Stripe | 3.1M | 97.9% | 1 |
| Feb 2026 | Highnote | 27.1K | 0.87% | 2 |
| Feb 2026 | Marqeta | 18.1K | 0.58% | 3 |
| Feb 2026 | Cardless | 12.1K | 0.39% | 4 |
| Feb 2026 | Lithic | 8.1K | 0.26% | 5 |
| Mar 2026 | Stripe | 3.7M | 98.1% | 1 |
| Mar 2026 | Highnote | 33.1K | 0.87% | 2 |
| Mar 2026 | Marqeta | 18.1K | 0.48% | 3 |
| Mar 2026 | Cardless | 9.9K | 0.26% | 4 |
| Mar 2026 | Lithic | 9.9K | 0.26% | 5 |
| Apr 2026 | Stripe | 3.1M | 97.8% | 1 |
| Apr 2026 | Highnote | 33.1K | 1.1% | 2 |
| Apr 2026 | Marqeta | 18.1K | 0.58% | 3 |
| Apr 2026 | Cardless | 9.9K | 0.32% | 4 |
| Apr 2026 | Lithic | 8.1K | 0.26% | 5 |
| May 2026 | Stripe | 3.1M | 97.9% | 1 |
| May 2026 | Highnote | 33.1K | 1.1% | 2 |
| May 2026 | Marqeta | 18.1K | 0.58% | 3 |
| May 2026 | Cardless | 8.1K | 0.26% | 4 |
| May 2026 | Lithic | 8.1K | 0.26% | 5 |
| Jun 2026 | Stripe | 3.1M | 97.8% | 1 |
| Jun 2026 | Highnote | 33.1K | 1% | 2 |
| Jun 2026 | Marqeta | 18.1K | 0.57% | 3 |
| Jun 2026 | Lithic | 9.9K | 0.31% | 4 |
| Jun 2026 | Cardless | 8.1K | 0.26% | 5 |
| Jul 2026 | Stripe | 3.1M | 97.9% | 1 |
| Jul 2026 | Highnote | 33.1K | 1.1% | 2 |
| Jul 2026 | Marqeta | 18.1K | 0.58% | 3 |
| Jul 2026 | Cardless | 8.1K | 0.26% | 4 |
| Jul 2026 | Lithic | 6.6K | 0.21% | 5 |
| Aug 2026 | Stripe | 3.1M | 97.7% | 1 |
| Aug 2026 | Highnote | 40.5K | 1.3% | 2 |
| Aug 2026 | Marqeta | 14.8K | 0.47% | 3 |
| Aug 2026 | Cardless | 8.1K | 0.26% | 4 |
| Aug 2026 | Lithic | 8.1K | 0.26% | 5 |
| Sep 2026 | Cardless | — | — | — |
| Sep 2026 | Highnote | — | — | — |
| Sep 2026 | Lithic | — | — | — |
| Sep 2026 | Marqeta | — | — | — |
| Sep 2026 | Stripe | — | — | — |

## What is being compared

- **Cardless**: Measured on the search term “cardless”.
- **Highnote**: Measured on the search term “highnote”.
- **Lithic**: Measured on the search term “lithic”.
- **Marqeta**: Measured on the search term “marqeta”.
- **Stripe**: Measured on the search terms “ach fees stripe”, “apple pay with stripe”, “billing stripe”, “charge for stripe”, “check out stripe”, “checkout stripe”, “checkoutstripe”, “connect pricing stripe”, “connected accounts stripe”, “creating a stripe account”, “direct debit stripe”, “fees for stripe”, “instant payouts stripe”, “new stripe account”, “payment stripe”, “payments stripe”, “platform stripe”, “secure payment by stripe”, “set up stripe”, “set up stripe account”, “split payment stripe”, “stripe”, “stripe account”, “stripe ach fees”, “stripe ach payments”, “stripe ach pricing”, “stripe atlas”, “stripe billing”, “stripe billing pricing”, “stripe business”, “stripe business account”, “stripe cc processing”, “stripe charge fee”, “stripe charges”, “stripe connect”, “stripe connect charges”, “stripe connect fees”, “stripe connect pricing”, “stripe connected account”, “stripe connected accounts”, “stripe costs”, “stripe direct debit”, “stripe ecommerce”, “stripe fees”, “stripe fees per transaction”, “stripe for international payments”, “stripe for small business”, “stripe gateway”, “stripe hosted checkout”, “stripe instant payouts”, “stripe international payments”, “stripe invoicing”, “stripe invoicing fees”, “stripe issuing”, “stripe marketplace”, “stripe merchant”, “stripe merchant account”, “stripe merchant fees”, “stripe merchant of record”, “stripe merchant services”, “stripe nonprofit pricing”, “stripe online payments”, “stripe pay”, “stripe pay by bank”, “stripe payment”, “stripe payment app”, “stripe payment charges”, “stripe payment company”, “stripe payment cost”, “stripe payment fees”, “stripe payment gateway”, “stripe payment gateway charges”, “stripe payment gateway fees”, “stripe payment platform”, “stripe payment processing”, “stripe payment processing fees”, “stripe payment services”, “stripe payment terminal”, “stripe payments”, “stripe payments company”, “stripe payments processing”, “stripe payouts”, “stripe platform”, “stripe pricing”, “stripe processing”, “stripe processing fees”, “stripe recurring payments”, “stripe secure payment”, “stripe split payments”, “stripe subscription”, “stripe subscription management”, “stripe terminal”, “stripe transaction charges”, “stripe transaction fee”, “stripe usage based billing”, “stripe website” and “terminal stripe”, summed into one figure.

- [Cardless](/demand/global-en/brands/cardless)
- [Highnote](/demand/global-en/brands/highnote)
- [Lithic](/demand/global-en/brands/lithic)
- [Marqeta](/demand/global-en/brands/marqeta)
- [Stripe](/demand/global-en/brands/stripe)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among card issuing platforms worldwide?

In August 2026, Stripe was the most searched among card issuing platforms worldwide, with an estimated 3.1M branded searches and 97.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Card issuing platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/card-issuing-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/card-issuing-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.