--- title: "Caravan and motorhome brands: Which are searched most?" description: "Compare the caravan and motorhome brands people choose between. Share of Search among Hymer, Avan, Jayco, Grand Design, Bürstner, Airstream, Winnebago and Sunliner, the caravan and motorhome brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/caravan-and-motorhome-brands" publisher: "Brandwave" --- # Caravan and motorhome brands: Which are searched most? Compare the caravan and motorhome brands people choose between. Share of Search among Hymer, Avan, Jayco, Grand Design, Bürstner, Airstream, Winnebago and Sunliner, the caravan and motorhome brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Caravan and motorhome brands - **Market**: Global - **Brands compared**: 8 - **Month measured**: Sep 2026 - **Highest Share of Search**: Hymer, 28.6% ## Which brand is most popular in search among caravan and motorhome brands worldwide? - In September 2026, Hymer was the most searched among caravan and motorhome brands worldwide, with an estimated 74K branded searches, 28.6% of all searches for the eight we track. - Avan is in 2nd place, 5.2 percentage points behind at 23.4%. - Across the 12 months ending September 2026, Hymer’s share of searches among caravan and motorhome brands worldwide increased from 22.6% to 28.6%. - Across the 12 months ending September 2026, Avan’s share of searches among caravan and motorhome brands worldwide increased from 22.6% to 23.4%. - Across the 12 months ending September 2026, Jayco’s share of searches among caravan and motorhome brands worldwide decreased from 27.7% to 23.4%. - Across the 12 months ending September 2026, Grand Design’s share of searches among caravan and motorhome brands worldwide decreased from 12.4% to 10.5%. - Across the 12 months ending September 2026, Bürstner’s share of searches among caravan and motorhome brands worldwide decreased from 8.3% to 7%. - Across the 12 months ending September 2026, Airstream’s share of searches among caravan and motorhome brands worldwide increased from 3.7% to 4.7%. - Across the 12 months ending September 2026, Winnebago’s share of searches among caravan and motorhome brands worldwide decreased from 2% to 1.4%. - Across the 12 months ending September 2026, Hymer’s share of searches among caravan and motorhome brands worldwide peaked at 30% in August 2026 and was lowest at 21.1% in December 2025. - Across the 12 months ending September 2026, Avan’s share of searches among caravan and motorhome brands worldwide peaked at 31.5% in December 2025 and was lowest at 22.6% in October 2025. - Across the 12 months ending September 2026, Jayco’s share of searches among caravan and motorhome brands worldwide peaked at 29.8% in January 2026 and was lowest at 20% in August 2026. - Across the 12 months ending September 2026, Grand Design’s share of searches among caravan and motorhome brands worldwide peaked at 12.5% in July 2026 and was lowest at 9.1% in March 2026. - Across the 12 months ending September 2026, Bürstner’s share of searches among caravan and motorhome brands worldwide peaked at 8.3% in October 2025 and was lowest at 4.9% in January 2026. - Across the 12 months ending September 2026, Airstream’s share of searches among caravan and motorhome brands worldwide peaked at 4.7% in September 2026 and was lowest at 3.2% in February 2026. - Across the 12 months ending September 2026, Winnebago’s share of searches among caravan and motorhome brands worldwide peaked at 3.2% in February 2026 and was lowest at 1.4% in September 2026. - Across the 12 months ending September 2026, Hymer rose from 3rd to 1st among caravan and motorhome brands worldwide. - Across the 12 months ending September 2026, Jayco fell from 1st to 3rd among caravan and motorhome brands worldwide. - Across the 12 months ending September 2026, Sunliner held steady: its share of searches among caravan and motorhome brands worldwide moved less than 0.5 percentage points. ## Top caravan and motorhome brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Winnebago was mentioned most often, in four of the five answers. Grand Design was recommended most often, coming first in one out of three answers that gave a list. Airstream was second, and Jayco was third. Avan, which ranked second in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Grand Design | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Airstream | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Jayco | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Winnebago | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Hymer | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bürstner | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Avan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sunliner | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about caravan and motorhome brands - Asked ChatGPT "Which caravan or motorhome brand should I buy?": 1. Grand Design, 2. Airstream, 3. Jayco, 4. Winnebago - Asked ChatGPT "What are the best caravan and motorhome brands?": 1. Hymer, 2. Airstream, 3. Bürstner, 4. Grand Design, 5. Winnebago - Asked ChatGPT "What's the best caravan or motorhome brand for family road trips?": 1. Jayco, 2. Winnebago, 3. Grand Design - Searched Google, AI Overview "motorhome brands": 1. Winnebago - Searched Google, AI Overview "family motorhome": 1. Jayco Not named in any answer: Avan and Sunliner. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## Compare search popularity between leading brands - [Hymer vs Avan: compare search popularity](/demand/global-en/compare/avan-vs-hymer): 28.6% against 23.4% Share of Search. - [Hymer vs Jayco: compare search popularity](/demand/global-en/compare/hymer-vs-jayco): 28.6% against 23.4% Share of Search. - [Hymer vs Grand Design: compare search popularity](/demand/global-en/compare/grand-design-rv-vs-hymer): 28.6% against 10.5% Share of Search. - [Hymer vs Bürstner: compare search popularity](/demand/global-en/compare/burstner-vs-hymer): 28.6% against 7% Share of Search. - [Avan vs Jayco: compare search popularity](/demand/global-en/compare/avan-vs-jayco): 23.4% Share of Search each. - [Avan vs Grand Design: compare search popularity](/demand/global-en/compare/avan-vs-grand-design-rv): 23.4% against 10.5% Share of Search. - [Avan vs Bürstner: compare search popularity](/demand/global-en/compare/avan-vs-burstner): 23.4% against 7% Share of Search. - [Jayco vs Grand Design: compare search popularity](/demand/global-en/compare/grand-design-rv-vs-jayco): 23.4% against 10.5% Share of Search. - [Jayco vs Bürstner: compare search popularity](/demand/global-en/compare/burstner-vs-jayco): 23.4% against 7% Share of Search. - [Grand Design vs Bürstner: compare search popularity](/demand/global-en/compare/burstner-vs-grand-design-rv): 10.5% against 7% Share of Search. ## How did search popularity change for caravan and motorhome brands worldwide in September 2026? - In September 2026, Jayco gained share of searches among caravan and motorhome brands worldwide, from 20% to 23.4%. - In September 2026, Airstream gained share of searches among caravan and motorhome brands worldwide, from 4% to 4.7%. - In September 2026, Hymer lost share of searches among caravan and motorhome brands worldwide, from 30% to 28.6%. - In September 2026, Avan lost share of searches among caravan and motorhome brands worldwide, from 24.5% to 23.4%. - In September 2026, Winnebago lost share of searches among caravan and motorhome brands worldwide, from 2.2% to 1.4%. - Estimated monthly branded searches for Sunliner worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026. - Estimated monthly branded searches for Bürstner worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. - Estimated monthly branded searches for Grand Design worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Hymer | 28.6% | 74K | -18.2% | Hymer | | 2 | Avan | 23.4% | 60.5K | -18.2% | Avan | | 3 | Jayco | 23.4% | 60.5K | 0.0% | Jayco | | 4 | Grand Design | 10.5% | 27.1K | -18.1% | Winnebago Industries | | 5 | Bürstner | 7% | 18.1K | -18.5% | Bürstner | | 6 | Airstream | 4.7% | 12.1K | 0.0% | Airstream | | 7 | Winnebago | 1.4% | 3.6K | -45.5% | Winnebago | | 8 | Sunliner | 0.93% | 2.4K | -17.2% | Sunliner | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Jayco | 74K | 27.7% | 1 | | Oct 2025 | Avan | 60.5K | 22.6% | 2 | | Oct 2025 | Hymer | 60.5K | 22.6% | 3 | | Oct 2025 | Grand Design | 33.1K | 12.4% | 4 | | Oct 2025 | Bürstner | 22.2K | 8.3% | 5 | | Oct 2025 | Airstream | 9.9K | 3.7% | 6 | | Oct 2025 | Winnebago | 5.4K | 2% | 7 | | Oct 2025 | Sunliner | 1.9K | 0.71% | 8 | | Nov 2025 | Avan | 60.5K | 25.8% | 1 | | Nov 2025 | Hymer | 60.5K | 25.8% | 2 | | Nov 2025 | Jayco | 60.5K | 25.8% | 3 | | Nov 2025 | Grand Design | 27.1K | 11.6% | 4 | | Nov 2025 | Bürstner | 12.1K | 5.2% | 5 | | Nov 2025 | Airstream | 8.1K | 3.5% | 6 | | Nov 2025 | Winnebago | 3.6K | 1.5% | 7 | | Nov 2025 | Sunliner | 1.9K | 0.81% | 8 | | Dec 2025 | Avan | 60.5K | 31.5% | 1 | | Dec 2025 | Jayco | 49.5K | 25.8% | 2 | | Dec 2025 | Hymer | 40.5K | 21.1% | 3 | | Dec 2025 | Grand Design | 18.1K | 9.4% | 4 | | Dec 2025 | Bürstner | 9.9K | 5.2% | 5 | | Dec 2025 | Airstream | 8.1K | 4.2% | 6 | | Dec 2025 | Winnebago | 3.6K | 1.9% | 7 | | Dec 2025 | Sunliner | 1.9K | 0.99% | 8 | | Jan 2026 | Jayco | 74K | 29.8% | 1 | | Jan 2026 | Avan | 60.5K | 24.3% | 2 | | Jan 2026 | Hymer | 60.5K | 24.3% | 3 | | Jan 2026 | Grand Design | 27.1K | 10.9% | 4 | | Jan 2026 | Bürstner | 12.1K | 4.9% | 5 | | Jan 2026 | Airstream | 8.1K | 3.3% | 6 | | Jan 2026 | Winnebago | 4.4K | 1.8% | 7 | | Jan 2026 | Sunliner | 1.9K | 0.76% | 8 | | Feb 2026 | Avan | 60.5K | 29% | 1 | | Feb 2026 | Hymer | 49.5K | 23.7% | 2 | | Feb 2026 | Jayco | 49.5K | 23.7% | 3 | | Feb 2026 | Grand Design | 22.2K | 10.6% | 4 | | Feb 2026 | Bürstner | 12.1K | 5.8% | 5 | | Feb 2026 | Airstream | 6.6K | 3.2% | 6 | | Feb 2026 | Winnebago | 6.6K | 3.2% | 7 | | Feb 2026 | Sunliner | 1.9K | 0.91% | 8 | | Mar 2026 | Avan | 74K | 30.3% | 1 | | Mar 2026 | Hymer | 60.5K | 24.8% | 2 | | Mar 2026 | Jayco | 60.5K | 24.8% | 3 | | Mar 2026 | Grand Design | 22.2K | 9.1% | 4 | | Mar 2026 | Bürstner | 12.1K | 5% | 5 | | Mar 2026 | Airstream | 8.1K | 3.3% | 6 | | Mar 2026 | Winnebago | 3.6K | 1.5% | 7 | | Mar 2026 | Sunliner | 2.9K | 1.2% | 8 | | Apr 2026 | Avan | 60.5K | 26% | 1 | | Apr 2026 | Hymer | 60.5K | 26% | 2 | | Apr 2026 | Jayco | 60.5K | 26% | 3 | | Apr 2026 | Grand Design | 22.2K | 9.5% | 4 | | Apr 2026 | Bürstner | 14.8K | 6.3% | 5 | | Apr 2026 | Airstream | 8.1K | 3.5% | 6 | | Apr 2026 | Winnebago | 3.6K | 1.5% | 7 | | Apr 2026 | Sunliner | 2.9K | 1.2% | 8 | | May 2026 | Avan | 74K | 29.1% | 1 | | May 2026 | Hymer | 60.5K | 23.8% | 2 | | May 2026 | Jayco | 60.5K | 23.8% | 3 | | May 2026 | Grand Design | 27.1K | 10.7% | 4 | | May 2026 | Bürstner | 14.8K | 5.8% | 5 | | May 2026 | Airstream | 9.9K | 3.9% | 6 | | May 2026 | Winnebago | 4.4K | 1.7% | 7 | | May 2026 | Sunliner | 2.9K | 1.1% | 8 | | Jun 2026 | Avan | 60.5K | 25.2% | 1 | | Jun 2026 | Hymer | 60.5K | 25.2% | 2 | | Jun 2026 | Jayco | 60.5K | 25.2% | 3 | | Jun 2026 | Grand Design | 27.1K | 11.3% | 4 | | Jun 2026 | Bürstner | 14.8K | 6.2% | 5 | | Jun 2026 | Airstream | 9.9K | 4.1% | 6 | | Jun 2026 | Winnebago | 3.6K | 1.5% | 7 | | Jun 2026 | Sunliner | 2.9K | 1.2% | 8 | | Jul 2026 | Jayco | 74K | 28% | 1 | | Jul 2026 | Avan | 60.5K | 22.9% | 2 | | Jul 2026 | Hymer | 60.5K | 22.9% | 3 | | Jul 2026 | Grand Design | 33.1K | 12.5% | 4 | | Jul 2026 | Bürstner | 18.1K | 6.8% | 5 | | Jul 2026 | Airstream | 9.9K | 3.7% | 6 | | Jul 2026 | Winnebago | 5.4K | 2% | 7 | | Jul 2026 | Sunliner | 2.9K | 1.1% | 8 | | Aug 2026 | Hymer | 90.5K | 30% | 1 | | Aug 2026 | Avan | 74K | 24.5% | 2 | | Aug 2026 | Jayco | 60.5K | 20% | 3 | | Aug 2026 | Grand Design | 33.1K | 11% | 4 | | Aug 2026 | Bürstner | 22.2K | 7.4% | 5 | | Aug 2026 | Airstream | 12.1K | 4% | 6 | | Aug 2026 | Winnebago | 6.6K | 2.2% | 7 | | Aug 2026 | Sunliner | 2.9K | 0.96% | 8 | | Sep 2026 | Hymer | 74K | 28.6% | 1 | | Sep 2026 | Avan | 60.5K | 23.4% | 2 | | Sep 2026 | Jayco | 60.5K | 23.4% | 3 | | Sep 2026 | Grand Design | 27.1K | 10.5% | 4 | | Sep 2026 | Bürstner | 18.1K | 7% | 5 | | Sep 2026 | Airstream | 12.1K | 4.7% | 6 | | Sep 2026 | Winnebago | 3.6K | 1.4% | 7 | | Sep 2026 | Sunliner | 2.4K | 0.93% | 8 | ## What is being compared - **Airstream**: Measured on the search term “airstream caravan”. - **Avan**: Measured on the search term “avan”. - **Bürstner**: Measured on the search term “burstner”. - **Grand Design**: Measured on the search term “grand design rv”. - **Hymer**: Measured on the search term “hymer”. - **Jayco**: Measured on the search term “jayco”. - **Sunliner**: Measured on the search term “sunliner”. - **Winnebago**: Measured on the search term “winnebago motorhome”. - [Airstream](/demand/global-en/brands/airstream) - [Avan](/demand/global-en/brands/avan) - [Bürstner](/demand/global-en/brands/burstner) - [Grand Design](/demand/global-en/brands/grand-design-rv) - [Hymer](/demand/global-en/brands/hymer) - [Jayco](/demand/global-en/brands/jayco) - [Sunliner](/demand/global-en/brands/sunliner) - [Winnebago](/demand/global-en/brands/winnebago) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among caravan and motorhome brands worldwide? In September 2026, Hymer was the most searched among caravan and motorhome brands worldwide, with an estimated 74K branded searches, 28.6% of all searches for the eight we track. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Caravan and motorhome brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/caravan-and-motorhome-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/caravan-and-motorhome-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.