---
title: "Sixt vs Turo: Which is searched more?"
description: "Which is more popular in search, Sixt or Turo? Compare estimated monthly branded-search demand and Share of Search inside the Car sharing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/car-sharing-brands/compare/sixt-vs-turo"
publisher: "Brandwave"
---

# Sixt vs Turo: Which is searched more?

Which is more popular in search, Sixt or Turo? Compare estimated monthly branded-search demand and Share of Search inside the Car sharing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Sixt and Turo
- **Competitive set**: Car sharing brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Sixt Share of Search**: 64.7%
- **Turo Share of Search**: 35.3%

## Which is more popular in search, Sixt or Turo?

- In September 2026, Sixt had more branded searches than Turo among car sharing brands worldwide. Sixt was estimated to have 1.8M branded searches compared to Turo’s 1M, and held a 64.7% Share of Search versus Turo’s 35.3%.
- Sixt was ahead of Turo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sixt’s estimated Share of Search among car sharing brands worldwide moved from 60% to 64.7%, and its estimated monthly branded searches moved from 1.5M to 1.8M.
- Across the 12 months ending September 2026, Turo’s estimated Share of Search among car sharing brands worldwide moved from 40% to 35.3%, and its estimated monthly branded searches held steady at 1M.

## How did search popularity change for car sharing brands worldwide in September 2026?

- In September 2026, Sixt gained estimated Share of Search among car sharing brands worldwide, from 60% to 64.7%.
- In September 2026, Turo lost estimated Share of Search among car sharing brands worldwide, from 40% to 35.3%.

## Month by month

| Month | Sixt estimated searches | Sixt Share of Search | Sixt rank | Turo estimated searches | Turo Share of Search | Turo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 60% | 1 | 1M | 40% | 2 |
| Nov 2025 | 1.5M | 64.6% | 1 | 823K | 35.4% | 2 |
| Dec 2025 | 1.5M | 64.6% | 1 | 823K | 35.4% | 2 |
| Jan 2026 | 1.5M | 60% | 1 | 1M | 40% | 2 |
| Feb 2026 | 1.5M | 60% | 1 | 1M | 40% | 2 |
| Mar 2026 | 1.8M | 60% | 1 | 1.2M | 40% | 2 |
| Apr 2026 | 1.8M | 60% | 1 | 1.2M | 40% | 2 |
| May 2026 | 1.8M | 60% | 1 | 1.2M | 40% | 2 |
| Jun 2026 | 1.8M | 60% | 1 | 1.2M | 40% | 2 |
| Jul 2026 | 2.2M | 64.7% | 1 | 1.2M | 35.3% | 2 |
| Aug 2026 | 1.8M | 60% | 1 | 1.2M | 40% | 2 |
| Sep 2026 | 1.8M | 64.7% | 1 | 1M | 35.3% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Sixt’s and Turo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Sixt**: Measured on the search term “sixt”.
- **Turo**: Measured on the search term “turo”.

- [Sixt profile](/demand/global-en/brands/sixt)
- [Turo profile](/demand/global-en/brands/turo)
- [All car sharing brands worldwide](/demand/global-en/categories/car-sharing-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Sixt or Turo?

In September 2026, Sixt had more branded searches than Turo among car sharing brands worldwide. Sixt was estimated to have 1.8M branded searches compared to Turo’s 1M, and held a 64.7% Share of Search versus Turo’s 35.3%.

## Cite this page

Brandwave. "Sixt vs Turo: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/car-sharing-brands/compare/sixt-vs-turo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/car-sharing-brands/compare/sixt-vs-turo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.