--- title: "Enterprise Rent-A-Car vs Turo: Which is searched more?" description: "Is Enterprise Rent-A-Car or Turo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car sharing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/car-sharing-brands/compare/enterprise-rent-a-car-vs-turo" publisher: "Brandwave" --- # Enterprise Rent-A-Car vs Turo: Which is searched more? Is Enterprise Rent-A-Car or Turo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car sharing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Enterprise Rent-A-Car and Turo - **Competitive set**: Car sharing brands - **Market**: Global - **Month measured**: Sep 2026 - **Enterprise Rent-A-Car Share of Search**: 27.2% - **Turo Share of Search**: 22.3% ## Is Enterprise Rent-A-Car or Turo more popular in search? - In September 2026, Enterprise Rent-A-Car had more branded searches than Turo among car sharing brands worldwide. Enterprise Rent-A-Car had about 1.2 million branded searches, while Turo had 1 million. Enterprise Rent-A-Car made up 27.2% of all car sharing brand searches we track, and Turo accounted for 22.3%. - Enterprise Rent-A-Car was ahead of Turo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among car sharing brands worldwide moved from 29.5% to 27.2%, and its estimated monthly branded searches held steady at 1.2M. - Across the 12 months ending September 2026, Turo’s share of searches among car sharing brands worldwide moved from 24.2% to 22.3%, and its estimated monthly branded searches held steady at 1M. ## Top car sharing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Enterprise Rent-A-Car and Turo showed up in all five answers. Turo was listed before Enterprise Rent-A-Car in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Turo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Zipcar | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Enterprise Rent-A-Car | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Free2Move | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Sixt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bolt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about car sharing brands - Asked ChatGPT "Which car sharing service should I use?": 1. Zipcar, 2. Turo, 3. Enterprise Rent-A-Car - Asked ChatGPT "What are the best car sharing services?": 1. Turo, 2. Zipcar, 3. Enterprise Rent-A-Car - Asked ChatGPT "What's the best car sharing service for a weekend road trip?": 1. Turo, 2. Enterprise Rent-A-Car, 3. Zipcar - Searched Google, AI Overview "car sharing services": 1. Turo, 2. Zipcar, 3. Enterprise Rent-A-Car, 4. Free2Move - Searched Google, AI Overview "car sharing apps": 1. Turo, 2. Zipcar, 3. Enterprise Rent-A-Car, 4. Free2Move Not named in any answer: Sixt and Bolt. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for car sharing brands worldwide in September 2026? - In September 2026, Enterprise Rent-A-Car lost share of searches among car sharing brands worldwide, from 30% to 27.2%. - In September 2026, Turo lost share of searches among car sharing brands worldwide, from 24.4% to 22.3%. ## Month by month | Month | Enterprise Rent-A-Car estimated searches | Enterprise Rent-A-Car Share of Search | Enterprise Rent-A-Car rank | Turo estimated searches | Turo Share of Search | Turo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 29.5% | 2 | 1M | 24.2% | 3 | | Nov 2025 | 1.2M | 31.2% | 2 | 823K | 21.1% | 3 | | Dec 2025 | 1.5M | 34.8% | 1 | 823K | 19.1% | 3 | | Jan 2026 | 1M | 25.2% | 2 | 1M | 25.2% | 3 | | Feb 2026 | 1M | 25.6% | 2 | 1M | 25.6% | 3 | | Mar 2026 | 1.2M | 26.1% | 2 | 1.2M | 26.1% | 3 | | Apr 2026 | 1.2M | 26.1% | 2 | 1.2M | 26.1% | 3 | | May 2026 | 1.2M | 26.1% | 2 | 1.2M | 26.1% | 3 | | Jun 2026 | 1.2M | 26.2% | 2 | 1.2M | 26.2% | 3 | | Jul 2026 | 1.5M | 28% | 2 | 1.2M | 22.7% | 3 | | Aug 2026 | 1.5M | 30% | 2 | 1.2M | 24.4% | 3 | | Sep 2026 | 1.2M | 27.2% | 2 | 1M | 22.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s and Turo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Enterprise Rent-A-Car**: Measured on the search term “enterprise car rental”. - **Turo**: Measured on the search term “turo”. - [Enterprise Rent-A-Car profile](/demand/global-en/brands/enterprise-rent-a-car) - [Turo profile](/demand/global-en/brands/turo) - [All car sharing brands worldwide](/demand/global-en/categories/car-sharing-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Enterprise Rent-A-Car or Turo more popular in search? In September 2026, Enterprise Rent-A-Car had more branded searches than Turo among car sharing brands worldwide. Enterprise Rent-A-Car had about 1.2 million branded searches, while Turo had 1 million. Enterprise Rent-A-Car made up 27.2% of all car sharing brand searches we track, and Turo accounted for 22.3%. ## Cite this page Brandwave. "Enterprise Rent-A-Car vs Turo: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/car-sharing-brands/compare/enterprise-rent-a-car-vs-turo This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/car-sharing-brands/compare/enterprise-rent-a-car-vs-turo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.