--- title: "Car sharing brands: Which are searched most?" description: "Compare the car sharing brands people buy. Share of Search among Sixt, Turo and Bolt, the car sharing brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/car-sharing-brands" publisher: "Brandwave" --- # Car sharing brands: Which are searched most? Compare the car sharing brands people buy. Share of Search among Sixt, Turo and Bolt, the car sharing brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Car sharing brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Sixt, 64.6% ## Which brand is most popular in search among car sharing brands worldwide? - In September 2026, Sixt was the most searched among car sharing brands worldwide, with an estimated 1.8M branded searches and 64.6% estimated Share of Search within this set. - Turo is in 2nd place, 29.3 percentage points behind at 35.3% Share of Search. - Across the 12 months ending September 2026, Sixt’s estimated Share of Search among car sharing brands worldwide increased from 60% to 64.6%. - Across the 12 months ending September 2026, Turo’s estimated Share of Search among car sharing brands worldwide decreased from 40% to 35.3%. - Across the 12 months ending September 2026, Sixt’s estimated Share of Search among car sharing brands worldwide peaked at 64.7% in July 2026 and was lowest at 60% in May 2026. - Across the 12 months ending September 2026, Turo’s estimated Share of Search among car sharing brands worldwide peaked at 40% in June 2026 and was lowest at 35.3% in July 2026. - Across the 12 months ending September 2026, Bolt held steady: its estimated Share of Search among car sharing brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Sixt vs Turo: compare search popularity](/demand/global-en/compare/sixt-vs-turo): 64.6% against 35.3% Share of Search. ## How did search popularity change for car sharing brands worldwide in September 2026? - In September 2026, Sixt gained estimated Share of Search among car sharing brands worldwide, from 60% to 64.6%. - In September 2026, Turo lost estimated Share of Search among car sharing brands worldwide, from 40% to 35.3%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Sixt | 64.6% | 1.8M | 0.0% | Sixt | | 2 | Turo | 35.3% | 1M | -18.0% | Turo | | 3 | Bolt | 0.03% | 720 | +22.0% | Bolt | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sixt | 1.5M | 60% | 1 | | Oct 2025 | Turo | 1M | 40% | 2 | | Oct 2025 | Bolt | 720 | 0.03% | 3 | | Nov 2025 | Sixt | 1.5M | 64.6% | 1 | | Nov 2025 | Turo | 823K | 35.4% | 2 | | Nov 2025 | Bolt | 720 | 0.03% | 3 | | Dec 2025 | Sixt | 1.5M | 64.6% | 1 | | Dec 2025 | Turo | 823K | 35.4% | 2 | | Dec 2025 | Bolt | 720 | 0.03% | 3 | | Jan 2026 | Sixt | 1.5M | 60% | 1 | | Jan 2026 | Turo | 1M | 40% | 2 | | Jan 2026 | Bolt | 720 | 0.03% | 3 | | Feb 2026 | Sixt | 1.5M | 60% | 1 | | Feb 2026 | Turo | 1M | 40% | 2 | | Feb 2026 | Bolt | 720 | 0.03% | 3 | | Mar 2026 | Sixt | 1.8M | 60% | 1 | | Mar 2026 | Turo | 1.2M | 40% | 2 | | Mar 2026 | Bolt | 720 | 0.02% | 3 | | Apr 2026 | Sixt | 1.8M | 60% | 1 | | Apr 2026 | Turo | 1.2M | 40% | 2 | | Apr 2026 | Bolt | 720 | 0.02% | 3 | | May 2026 | Sixt | 1.8M | 60% | 1 | | May 2026 | Turo | 1.2M | 40% | 2 | | May 2026 | Bolt | 880 | 0.03% | 3 | | Jun 2026 | Sixt | 1.8M | 60% | 1 | | Jun 2026 | Turo | 1.2M | 40% | 2 | | Jun 2026 | Bolt | 590 | 0.02% | 3 | | Jul 2026 | Sixt | 2.2M | 64.7% | 1 | | Jul 2026 | Turo | 1.2M | 35.3% | 2 | | Jul 2026 | Bolt | 590 | 0.02% | 3 | | Aug 2026 | Sixt | 1.8M | 60% | 1 | | Aug 2026 | Turo | 1.2M | 40% | 2 | | Aug 2026 | Bolt | 590 | 0.02% | 3 | | Sep 2026 | Sixt | 1.8M | 64.6% | 1 | | Sep 2026 | Turo | 1M | 35.3% | 2 | | Sep 2026 | Bolt | 720 | 0.03% | 3 | ## What is being compared - **Bolt**: Measured on the search term “bolt checkout”. - **Sixt**: Measured on the search term “sixt”. - **Turo**: Measured on the search term “turo”. - [Bolt](/demand/global-en/brands/bolt) - [Sixt](/demand/global-en/brands/sixt) - [Turo](/demand/global-en/brands/turo) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among car sharing brands worldwide? In September 2026, Sixt was the most searched among car sharing brands worldwide, with an estimated 1.8M branded searches and 64.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Car sharing brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/car-sharing-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/car-sharing-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.