---
title: "Thule vs Yakima: Which is more popular by branded search?"
description: "Which is more popular in search, Thule or Yakima? Compare estimated monthly branded-search demand and Share of Search inside the Car roof box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/car-roof-box-brands/compare/thule-vs-yakima"
publisher: "Brandwave"
---

# Thule vs Yakima: Which is more popular by branded search?

Which is more popular in search, Thule or Yakima? Compare estimated monthly branded-search demand and Share of Search inside the Car roof box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Thule and Yakima
- **Competitive set**: Car roof box brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Thule Share of Search**: 89.6%
- **Yakima Share of Search**: <0.01%

## Which is more popular in search, Thule or Yakima?

- In August 2026, Thule had more branded searches than Yakima among car roof box brands worldwide. Thule was estimated to have 368K branded searches compared to Yakima’s 30, and held an 89.6% Share of Search versus Yakima’s <0.01%.
- Thule was ahead of Yakima in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Thule’s estimated Share of Search among car roof box brands worldwide moved from 87.9% to 89.6%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 11 months ending August 2026, Yakima’s estimated Share of Search among car roof box brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 20 to 30.

## How did search popularity change for car roof box brands worldwide in August 2026?

- In August 2026, Thule lost estimated Share of Search among car roof box brands worldwide, from 91.3% to 89.6%.
- Estimated monthly branded searches for Yakima worldwide rose 50% over 11 measured months, from 20 to 30 in August 2026.

## Month by month

| Month | Thule estimated searches | Thule Share of Search | Thule rank | Yakima estimated searches | Yakima Share of Search | Yakima rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 87.9% | 1 | 20 | <0.01% | 6 |
| Nov 2025 | 368K | 88% | 1 | 20 | <0.01% | 6 |
| Dec 2025 | 368K | 87.9% | 1 | 20 | <0.01% | 6 |
| Jan 2026 | 450K | 89.9% | 1 | 20 | <0.01% | 6 |
| Feb 2026 | 301K | 87.9% | 1 | 30 | <0.01% | 6 |
| Mar 2026 | 368K | 89.8% | 1 | 20 | <0.01% | 6 |
| Apr 2026 | 368K | 89.8% | 1 | 40 | <0.01% | 6 |
| May 2026 | 450K | 91.4% | 1 | 40 | <0.01% | 6 |
| Jun 2026 | 368K | 89.7% | 1 | 40 | <0.01% | 6 |
| Jul 2026 | 450K | 91.3% | 1 | 40 | <0.01% | 6 |
| Aug 2026 | 368K | 89.6% | 1 | 30 | <0.01% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Thule’s and Yakima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Thule**: Measured on the search term “thule”.
- **Yakima**: Measured on the search term “yakima canopy”.

- [Thule profile](/demand/global-en/brands/thule)
- [Yakima profile](/demand/global-en/brands/yakima)
- [All car roof box brands worldwide](/demand/global-en/categories/car-roof-box-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Thule or Yakima?

In August 2026, Thule had more branded searches than Yakima among car roof box brands worldwide. Thule was estimated to have 368K branded searches compared to Yakima’s 30, and held an 89.6% Share of Search versus Yakima’s <0.01%.

## Cite this page

Brandwave. "Thule vs Yakima: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/car-roof-box-brands/compare/thule-vs-yakima

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/car-roof-box-brands/compare/thule-vs-yakima. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.