--- title: "Car roof box brands: Which brands are most popular in search?" description: "Compare the car roof box brands shoppers choose between. Share of Search among Thule, Rhino-Rack, Hapro, Kamei, Atera and Yakima, the car roof box brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/car-roof-box-brands" publisher: "Brandwave" --- # Car roof box brands: Which brands are most popular in search? Compare the car roof box brands shoppers choose between. Share of Search among Thule, Rhino-Rack, Hapro, Kamei, Atera and Yakima, the car roof box brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Car roof box brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Thule, 89.6% ## Which brand is most popular in search among car roof box brands worldwide? - In August 2026, Thule was the most searched among car roof box brands worldwide, with an estimated 368K branded searches and 89.6% estimated Share of Search within this set. - Rhino-Rack is in 2nd place, 79.8 percentage points behind at 9.9% Share of Search. - Across the 11 months ending August 2026, Thule’s estimated Share of Search among car roof box brands worldwide increased from 87.9% to 89.6%. - Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among car roof box brands worldwide decreased from 11.8% to 9.9%. - Across the 11 months ending August 2026, Thule’s estimated Share of Search among car roof box brands worldwide peaked at 91.4% in May 2026 and was lowest at 87.9% in February 2026. - Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among car roof box brands worldwide peaked at 11.8% in November 2025 and was lowest at 8.2% in July 2026. - Across the 11 months ending August 2026, Hapro, Kamei, Atera and Yakima held steady: their estimated Share of Search among car roof box brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Thule vs Rhino-Rack: compare search popularity](/demand/global-en/compare/rhino-rack-vs-thule): 89.6% against 9.9% Share of Search. ## How did search popularity change for car roof box brands worldwide in August 2026? - In August 2026, Rhino-Rack gained estimated Share of Search among car roof box brands worldwide, from 8.2% to 9.9%. - In August 2026, Thule lost estimated Share of Search among car roof box brands worldwide, from 91.3% to 89.6%. - Estimated monthly branded searches for Kamei worldwide rose 125.6% over 11 measured months, from 390 to 880 in August 2026. - Estimated monthly branded searches for Hapro worldwide rose 108.3% over 11 measured months, from 480 to 1K in August 2026. - Estimated monthly branded searches for Atera worldwide rose 88.9% over 11 measured months, from 90 to 170 in August 2026. - Estimated monthly branded searches for Yakima worldwide rose 50% over 11 measured months, from 20 to 30 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Thule | 89.6% | 368K | -18.2% | Thule | | 2 | Rhino-Rack | 9.9% | 40.5K | 0.0% | Rhino-Rack | | 3 | Hapro | 0.24% | 1K | 0.0% | Hapro | | 4 | Kamei | 0.21% | 880 | -12.0% | Kamei | | 5 | Atera | 0.04% | 170 | 0.0% | Atera | | 6 | Yakima | <0.01% | 30 | -25.0% | Yakima | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Thule | 301K | 87.9% | 1 | | Oct 2025 | Rhino-Rack | 40.5K | 11.8% | 2 | | Oct 2025 | Hapro | 480 | 0.14% | 3 | | Oct 2025 | Kamei | 390 | 0.11% | 4 | | Oct 2025 | Atera | 90 | 0.03% | 5 | | Oct 2025 | Yakima | 20 | <0.01% | 6 | | Nov 2025 | Thule | 368K | 88% | 1 | | Nov 2025 | Rhino-Rack | 49.5K | 11.8% | 2 | | Nov 2025 | Hapro | 390 | 0.09% | 3 | | Nov 2025 | Kamei | 390 | 0.09% | 4 | | Nov 2025 | Atera | 70 | 0.02% | 5 | | Nov 2025 | Yakima | 20 | <0.01% | 6 | | Dec 2025 | Thule | 368K | 87.9% | 1 | | Dec 2025 | Rhino-Rack | 49.5K | 11.8% | 2 | | Dec 2025 | Hapro | 480 | 0.11% | 3 | | Dec 2025 | Kamei | 390 | 0.09% | 4 | | Dec 2025 | Atera | 70 | 0.02% | 5 | | Dec 2025 | Yakima | 20 | <0.01% | 6 | | Jan 2026 | Thule | 450K | 89.9% | 1 | | Jan 2026 | Rhino-Rack | 49.5K | 9.9% | 2 | | Jan 2026 | Hapro | 590 | 0.12% | 3 | | Jan 2026 | Kamei | 480 | 0.1% | 4 | | Jan 2026 | Atera | 90 | 0.02% | 5 | | Jan 2026 | Yakima | 20 | <0.01% | 6 | | Feb 2026 | Thule | 301K | 87.9% | 1 | | Feb 2026 | Rhino-Rack | 40.5K | 11.8% | 2 | | Feb 2026 | Hapro | 480 | 0.14% | 3 | | Feb 2026 | Kamei | 480 | 0.14% | 4 | | Feb 2026 | Atera | 110 | 0.03% | 5 | | Feb 2026 | Yakima | 30 | <0.01% | 6 | | Mar 2026 | Thule | 368K | 89.8% | 1 | | Mar 2026 | Rhino-Rack | 40.5K | 9.9% | 2 | | Mar 2026 | Kamei | 720 | 0.18% | 3 | | Mar 2026 | Hapro | 590 | 0.14% | 4 | | Mar 2026 | Atera | 140 | 0.03% | 5 | | Mar 2026 | Yakima | 20 | <0.01% | 6 | | Apr 2026 | Thule | 368K | 89.8% | 1 | | Apr 2026 | Rhino-Rack | 40.5K | 9.9% | 2 | | Apr 2026 | Kamei | 720 | 0.18% | 3 | | Apr 2026 | Hapro | 590 | 0.14% | 4 | | Apr 2026 | Atera | 140 | 0.03% | 5 | | Apr 2026 | Yakima | 40 | <0.01% | 6 | | May 2026 | Thule | 450K | 91.4% | 1 | | May 2026 | Rhino-Rack | 40.5K | 8.2% | 2 | | May 2026 | Hapro | 720 | 0.15% | 3 | | May 2026 | Kamei | 720 | 0.15% | 4 | | May 2026 | Atera | 170 | 0.03% | 5 | | May 2026 | Yakima | 40 | <0.01% | 6 | | Jun 2026 | Thule | 368K | 89.7% | 1 | | Jun 2026 | Rhino-Rack | 40.5K | 9.9% | 2 | | Jun 2026 | Hapro | 720 | 0.18% | 3 | | Jun 2026 | Kamei | 720 | 0.18% | 4 | | Jun 2026 | Atera | 140 | 0.03% | 5 | | Jun 2026 | Yakima | 40 | <0.01% | 6 | | Jul 2026 | Thule | 450K | 91.3% | 1 | | Jul 2026 | Rhino-Rack | 40.5K | 8.2% | 2 | | Jul 2026 | Hapro | 1K | 0.2% | 3 | | Jul 2026 | Kamei | 1K | 0.2% | 4 | | Jul 2026 | Atera | 170 | 0.03% | 5 | | Jul 2026 | Yakima | 40 | <0.01% | 6 | | Aug 2026 | Thule | 368K | 89.6% | 1 | | Aug 2026 | Rhino-Rack | 40.5K | 9.9% | 2 | | Aug 2026 | Hapro | 1K | 0.24% | 3 | | Aug 2026 | Kamei | 880 | 0.21% | 4 | | Aug 2026 | Atera | 170 | 0.04% | 5 | | Aug 2026 | Yakima | 30 | <0.01% | 6 | | Sep 2026 | Atera | — | — | — | | Sep 2026 | Hapro | — | — | — | | Sep 2026 | Kamei | — | — | — | | Sep 2026 | Rhino-Rack | — | — | — | | Sep 2026 | Thule | — | — | — | | Sep 2026 | Yakima | — | — | — | ## What is being compared - **Atera**: Measured on the search term “atera roof box”. - **Hapro**: Measured on the search term “hapro roof box”. - **Kamei**: Measured on the search term “kamei roof box”. - **Rhino-Rack**: Measured on the search term “rhino rack”. - **Thule**: Measured on the search term “thule”. - **Yakima**: Measured on the search term “yakima canopy”. - [Atera](/demand/global-en/brands/atera) - [Hapro](/demand/global-en/brands/hapro) - [Kamei](/demand/global-en/brands/kamei) - [Rhino-Rack](/demand/global-en/brands/rhino-rack) - [Thule](/demand/global-en/brands/thule) - [Yakima](/demand/global-en/brands/yakima) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among car roof box brands worldwide? In August 2026, Thule was the most searched among car roof box brands worldwide, with an estimated 368K branded searches and 89.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Car roof box brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/car-roof-box-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/car-roof-box-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.