--- title: "Enterprise Rent-A-Car vs Hertz: Which is more popular by branded search?" description: "Which is more popular in search, Enterprise Rent-A-Car or Hertz? Compare estimated monthly branded-search demand and Share of Search inside the Car rental companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/car-rental-companies/compare/enterprise-rent-a-car-vs-hertz" publisher: "Brandwave" --- # Enterprise Rent-A-Car vs Hertz: Which is more popular by branded search? Which is more popular in search, Enterprise Rent-A-Car or Hertz? Compare estimated monthly branded-search demand and Share of Search inside the Car rental companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Enterprise Rent-A-Car and Hertz - **Competitive set**: Car rental companies - **Market**: Global - **Month measured**: Aug 2026 - **Enterprise Rent-A-Car Share of Search**: 15.7% - **Hertz Share of Search**: 28.8% ## Which is more popular in search, Enterprise Rent-A-Car or Hertz? - In August 2026, Hertz had more branded searches than Enterprise Rent-A-Car among car rental companies worldwide. Hertz was estimated to have 2.7M branded searches compared to Enterprise Rent-A-Car’s 1.5M, and held a 28.8% Share of Search versus Enterprise Rent-A-Car’s 15.7%. - Hertz was ahead of Enterprise Rent-A-Car in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Enterprise Rent-A-Car’s estimated Share of Search among car rental companies worldwide moved from 14% to 15.7%, and its estimated monthly branded searches moved from 1.2M to 1.5M. - Across the 11 months ending August 2026, Hertz’s estimated Share of Search among car rental companies worldwide moved from 31.5% to 28.8%, and its estimated monthly branded searches held steady at 2.7M. ## How did search popularity change for car rental companies worldwide in August 2026? - In August 2026, Hertz gained estimated Share of Search among car rental companies worldwide, from 27.6% to 28.8%. - In August 2026, Enterprise Rent-A-Car gained estimated Share of Search among car rental companies worldwide, from 15.1% to 15.7%. ## Month by month | Month | Enterprise Rent-A-Car estimated searches | Enterprise Rent-A-Car Share of Search | Enterprise Rent-A-Car rank | Hertz estimated searches | Hertz Share of Search | Hertz rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 14% | 4 | 2.7M | 31.5% | 1 | | Nov 2025 | 1.2M | 15% | 4 | 2.7M | 33.8% | 1 | | Dec 2025 | 1.5M | 17.9% | 3 | 2.7M | 32.6% | 1 | | Jan 2026 | 1M | 11.8% | 4 | 2.7M | 32.3% | 1 | | Feb 2026 | 1M | 12.4% | 4 | 2.7M | 34% | 1 | | Mar 2026 | 1.2M | 11.8% | 4 | 3.4M | 32.3% | 1 | | Apr 2026 | 1.2M | 13.2% | 4 | 2.7M | 29.6% | 1 | | May 2026 | 1.2M | 13.2% | 4 | 2.7M | 29.6% | 1 | | Jun 2026 | 1.2M | 13.2% | 4 | 2.7M | 29.6% | 1 | | Jul 2026 | 1.5M | 15.1% | 4 | 2.7M | 27.6% | 1 | | Aug 2026 | 1.5M | 15.7% | 4 | 2.7M | 28.8% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s and Hertz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Enterprise Rent-A-Car**: Measured on the search term “enterprise car rental”. - **Hertz**: Measured on the search term “hertz”. - [Enterprise Rent-A-Car profile](/demand/global-en/brands/enterprise-rent-a-car) - [Hertz profile](/demand/global-en/brands/hertz) - [All car rental companies worldwide](/demand/global-en/categories/car-rental-companies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Enterprise Rent-A-Car or Hertz? In August 2026, Hertz had more branded searches than Enterprise Rent-A-Car among car rental companies worldwide. Hertz was estimated to have 2.7M branded searches compared to Enterprise Rent-A-Car’s 1.5M, and held a 28.8% Share of Search versus Enterprise Rent-A-Car’s 15.7%. ## Cite this page Brandwave. "Enterprise Rent-A-Car vs Hertz: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/car-rental-companies/compare/enterprise-rent-a-car-vs-hertz This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/car-rental-companies/compare/enterprise-rent-a-car-vs-hertz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.