--- title: "Car rental companies: Which brands are most popular in search?" description: "Compare the companies people rent cars from. Share of Search among Hertz, Avis, Sixt, Enterprise Rent-A-Car and Turo, the car rental companies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/car-rental-companies" publisher: "Brandwave" --- # Car rental companies: Which brands are most popular in search? Compare the companies people rent cars from. Share of Search among Hertz, Avis, Sixt, Enterprise Rent-A-Car and Turo, the car rental companies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Car rental companies - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Hertz, 28.8% ## Which brand is most popular in search among car rental companies worldwide? - In August 2026, Hertz was the most searched among car rental companies worldwide, with an estimated 2.7M branded searches and 28.8% estimated Share of Search within this set. - Avis is in 2nd place, 5.2 percentage points behind at 23.5% Share of Search. - Across the 11 months ending August 2026, Hertz’s estimated Share of Search among car rental companies worldwide decreased from 31.5% to 28.8%. - Across the 11 months ending August 2026, Avis’ estimated Share of Search among car rental companies worldwide decreased from 25.7% to 23.5%. - Across the 11 months ending August 2026, Sixt’s estimated Share of Search among car rental companies worldwide increased from 17.2% to 19.2%. - Across the 11 months ending August 2026, Enterprise Rent-A-Car’s estimated Share of Search among car rental companies worldwide increased from 14% to 15.7%. - Across the 11 months ending August 2026, Turo’s estimated Share of Search among car rental companies worldwide increased from 11.5% to 12.8%. - Across the 11 months ending August 2026, Hertz’s estimated Share of Search among car rental companies worldwide peaked at 34% in February 2026 and was lowest at 27.6% in July 2026. - Across the 11 months ending August 2026, Avis’ estimated Share of Search among car rental companies worldwide peaked at 26.4% in March 2026 and was lowest at 21.8% in December 2025. - Across the 11 months ending August 2026, Sixt’s estimated Share of Search among car rental companies worldwide peaked at 22.5% in July 2026 and was lowest at 17.2% in October 2025. - Across the 11 months ending August 2026, Enterprise Rent-A-Car’s estimated Share of Search among car rental companies worldwide peaked at 17.9% in December 2025 and was lowest at 11.8% in March 2026. - Across the 11 months ending August 2026, Turo’s estimated Share of Search among car rental companies worldwide peaked at 13.2% in April 2026 and was lowest at 9.8% in December 2025. ## Compare search popularity between leading brands - [Hertz vs Avis: compare search popularity](/demand/global-en/compare/avis-vs-hertz): 28.8% against 23.5% Share of Search. - [Hertz vs Sixt: compare search popularity](/demand/global-en/compare/hertz-vs-sixt): 28.8% against 19.2% Share of Search. - [Hertz vs Enterprise Rent-A-Car: compare search popularity](/demand/global-en/compare/enterprise-rent-a-car-vs-hertz): 28.8% against 15.7% Share of Search. - [Hertz vs Turo: compare search popularity](/demand/global-en/compare/hertz-vs-turo): 28.8% against 12.8% Share of Search. - [Avis vs Sixt: compare search popularity](/demand/global-en/compare/avis-vs-sixt): 23.5% against 19.2% Share of Search. - [Avis vs Enterprise Rent-A-Car: compare search popularity](/demand/global-en/compare/avis-vs-enterprise-rent-a-car): 23.5% against 15.7% Share of Search. - [Avis vs Turo: compare search popularity](/demand/global-en/compare/avis-vs-turo): 23.5% against 12.8% Share of Search. - [Sixt vs Enterprise Rent-A-Car: compare search popularity](/demand/global-en/compare/enterprise-rent-a-car-vs-sixt): 19.2% against 15.7% Share of Search. - [Sixt vs Turo: compare search popularity](/demand/global-en/compare/sixt-vs-turo): 19.2% against 12.8% Share of Search. - [Enterprise Rent-A-Car vs Turo: compare search popularity](/demand/global-en/compare/enterprise-rent-a-car-vs-turo): 15.7% against 12.8% Share of Search. ## How did search popularity change for car rental companies worldwide in August 2026? - In August 2026, Hertz gained estimated Share of Search among car rental companies worldwide, from 27.6% to 28.8%. - In August 2026, Avis gained estimated Share of Search among car rental companies worldwide, from 22.5% to 23.5%. - In August 2026, Enterprise Rent-A-Car gained estimated Share of Search among car rental companies worldwide, from 15.1% to 15.7%. - In August 2026, Turo gained estimated Share of Search among car rental companies worldwide, from 12.3% to 12.8%. - In August 2026, Sixt lost estimated Share of Search among car rental companies worldwide, from 22.5% to 19.2%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Hertz | 28.8% | 2.7M | 0.0% | Hertz | | 2 | Avis | 23.5% | 2.2M | 0.0% | Avis | | 3 | Sixt | 19.2% | 1.8M | -18.3% | Sixt | | 4 | Enterprise Rent-A-Car | 15.7% | 1.5M | 0.0% | Enterprise Rent-A-Car | | 5 | Turo | 12.8% | 1.2M | 0.0% | Turo | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hertz | 2.7M | 31.5% | 1 | | Oct 2025 | Avis | 2.2M | 25.7% | 2 | | Oct 2025 | Sixt | 1.5M | 17.2% | 3 | | Oct 2025 | Enterprise Rent-A-Car | 1.2M | 14% | 4 | | Oct 2025 | Turo | 1M | 11.5% | 5 | | Nov 2025 | Hertz | 2.7M | 33.8% | 1 | | Nov 2025 | Avis | 1.8M | 22.6% | 2 | | Nov 2025 | Sixt | 1.5M | 18.5% | 3 | | Nov 2025 | Enterprise Rent-A-Car | 1.2M | 15% | 4 | | Nov 2025 | Turo | 823K | 10.1% | 5 | | Dec 2025 | Hertz | 2.7M | 32.6% | 1 | | Dec 2025 | Avis | 1.8M | 21.8% | 2 | | Dec 2025 | Enterprise Rent-A-Car | 1.5M | 17.9% | 3 | | Dec 2025 | Sixt | 1.5M | 17.9% | 4 | | Dec 2025 | Turo | 823K | 9.8% | 5 | | Jan 2026 | Hertz | 2.7M | 32.3% | 1 | | Jan 2026 | Avis | 2.2M | 26.4% | 2 | | Jan 2026 | Sixt | 1.5M | 17.7% | 3 | | Jan 2026 | Enterprise Rent-A-Car | 1M | 11.8% | 4 | | Jan 2026 | Turo | 1M | 11.8% | 5 | | Feb 2026 | Hertz | 2.7M | 34% | 1 | | Feb 2026 | Avis | 1.8M | 22.7% | 2 | | Feb 2026 | Sixt | 1.5M | 18.6% | 3 | | Feb 2026 | Enterprise Rent-A-Car | 1M | 12.4% | 4 | | Feb 2026 | Turo | 1M | 12.4% | 5 | | Mar 2026 | Hertz | 3.4M | 32.3% | 1 | | Mar 2026 | Avis | 2.7M | 26.4% | 2 | | Mar 2026 | Sixt | 1.8M | 17.7% | 3 | | Mar 2026 | Enterprise Rent-A-Car | 1.2M | 11.8% | 4 | | Mar 2026 | Turo | 1.2M | 11.8% | 5 | | Apr 2026 | Hertz | 2.7M | 29.6% | 1 | | Apr 2026 | Avis | 2.2M | 24.2% | 2 | | Apr 2026 | Sixt | 1.8M | 19.8% | 3 | | Apr 2026 | Enterprise Rent-A-Car | 1.2M | 13.2% | 4 | | Apr 2026 | Turo | 1.2M | 13.2% | 5 | | May 2026 | Hertz | 2.7M | 29.6% | 1 | | May 2026 | Avis | 2.2M | 24.2% | 2 | | May 2026 | Sixt | 1.8M | 19.8% | 3 | | May 2026 | Enterprise Rent-A-Car | 1.2M | 13.2% | 4 | | May 2026 | Turo | 1.2M | 13.2% | 5 | | Jun 2026 | Hertz | 2.7M | 29.6% | 1 | | Jun 2026 | Avis | 2.2M | 24.2% | 2 | | Jun 2026 | Sixt | 1.8M | 19.8% | 3 | | Jun 2026 | Enterprise Rent-A-Car | 1.2M | 13.2% | 4 | | Jun 2026 | Turo | 1.2M | 13.2% | 5 | | Jul 2026 | Hertz | 2.7M | 27.6% | 1 | | Jul 2026 | Avis | 2.2M | 22.5% | 2 | | Jul 2026 | Sixt | 2.2M | 22.5% | 3 | | Jul 2026 | Enterprise Rent-A-Car | 1.5M | 15.1% | 4 | | Jul 2026 | Turo | 1.2M | 12.3% | 5 | | Aug 2026 | Hertz | 2.7M | 28.8% | 1 | | Aug 2026 | Avis | 2.2M | 23.5% | 2 | | Aug 2026 | Sixt | 1.8M | 19.2% | 3 | | Aug 2026 | Enterprise Rent-A-Car | 1.5M | 15.7% | 4 | | Aug 2026 | Turo | 1.2M | 12.8% | 5 | | Sep 2026 | Avis | — | — | — | | Sep 2026 | Enterprise Rent-A-Car | — | — | — | | Sep 2026 | Hertz | — | — | — | | Sep 2026 | Sixt | — | — | — | | Sep 2026 | Turo | — | — | — | ## What is being compared - **Avis**: Measured on the search term “avis”. - **Enterprise Rent-A-Car**: Measured on the search term “enterprise car rental”. - **Hertz**: Measured on the search term “hertz”. - **Sixt**: Measured on the search term “sixt”. - **Turo**: Measured on the search term “turo”. - [Avis](/demand/global-en/brands/avis) - [Enterprise Rent-A-Car](/demand/global-en/brands/enterprise-rent-a-car) - [Hertz](/demand/global-en/brands/hertz) - [Sixt](/demand/global-en/brands/sixt) - [Turo](/demand/global-en/brands/turo) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among car rental companies worldwide? In August 2026, Hertz was the most searched among car rental companies worldwide, with an estimated 2.7M branded searches and 28.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Car rental companies: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/car-rental-companies This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/car-rental-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.