---
title: "Car rental brands: Which are searched most?"
description: "Compare the car rental brands drivers choose between. Share of Search among Hertz, Avis, Europcar, Sixt, Enterprise Rent-A-Car, Thrifty and Budget, the car rental brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/car-rental-brands"
publisher: "Brandwave"
---

# Car rental brands: Which are searched most?

Compare the car rental brands drivers choose between. Share of Search among Hertz, Avis, Europcar, Sixt, Enterprise Rent-A-Car, Thrifty and Budget, the car rental brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Car rental brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Hertz, 27%

## Which brand is most popular in search among car rental brands worldwide?

- In August 2026, Hertz was the most searched among car rental brands worldwide, with an estimated 2.7M branded searches and 27% estimated Share of Search within this set.
- Avis is in 2nd place, 4.9 percentage points behind at 22.1% Share of Search.
- Across the 11 months ending August 2026, Hertz’s estimated Share of Search among car rental brands worldwide decreased from 29.8% to 27%.
- Across the 11 months ending August 2026, Avis’ estimated Share of Search among car rental brands worldwide decreased from 24.3% to 22.1%.
- Across the 11 months ending August 2026, Europcar’s estimated Share of Search among car rental brands worldwide increased from 16.3% to 18%.
- Across the 11 months ending August 2026, Sixt’s estimated Share of Search among car rental brands worldwide increased from 16.3% to 18%.
- Across the 11 months ending August 2026, Enterprise Rent-A-Car’s estimated Share of Search among car rental brands worldwide increased from 13.3% to 14.8%.
- Across the 11 months ending August 2026, Hertz’s estimated Share of Search among car rental brands worldwide peaked at 33% in February 2026 and was lowest at 26% in July 2026.
- Across the 11 months ending August 2026, Avis’ estimated Share of Search among car rental brands worldwide peaked at 25.7% in March 2026 and was lowest at 20.8% in December 2025.
- Across the 11 months ending August 2026, Europcar’s estimated Share of Search among car rental brands worldwide peaked at 18.6% in June 2026 and was lowest at 13.9% in December 2025.
- Across the 11 months ending August 2026, Sixt’s estimated Share of Search among car rental brands worldwide peaked at 21.2% in July 2026 and was lowest at 16.3% in October 2025.
- Across the 11 months ending August 2026, Enterprise Rent-A-Car’s estimated Share of Search among car rental brands worldwide peaked at 17.1% in December 2025 and was lowest at 11.1% in January 2026.
- Across the 11 months ending August 2026, Thrifty and Budget held steady: their estimated Share of Search among car rental brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Hertz vs Avis: compare search popularity](/demand/global-en/compare/avis-vs-hertz): 27% against 22.1% Share of Search.
- [Hertz vs Europcar: compare search popularity](/demand/global-en/compare/europcar-vs-hertz): 27% against 18% Share of Search.
- [Hertz vs Sixt: compare search popularity](/demand/global-en/compare/hertz-vs-sixt): 27% against 18% Share of Search.
- [Hertz vs Enterprise Rent-A-Car: compare search popularity](/demand/global-en/compare/enterprise-rent-a-car-vs-hertz): 27% against 14.8% Share of Search.
- [Avis vs Europcar: compare search popularity](/demand/global-en/compare/avis-vs-europcar): 22.1% against 18% Share of Search.
- [Avis vs Sixt: compare search popularity](/demand/global-en/compare/avis-vs-sixt): 22.1% against 18% Share of Search.
- [Avis vs Enterprise Rent-A-Car: compare search popularity](/demand/global-en/compare/avis-vs-enterprise-rent-a-car): 22.1% against 14.8% Share of Search.
- [Europcar vs Sixt: compare search popularity](/demand/global-en/compare/europcar-vs-sixt): 18% Share of Search each.
- [Europcar vs Enterprise Rent-A-Car: compare search popularity](/demand/global-en/compare/enterprise-rent-a-car-vs-europcar): 18% against 14.8% Share of Search.
- [Sixt vs Enterprise Rent-A-Car: compare search popularity](/demand/global-en/compare/enterprise-rent-a-car-vs-sixt): 18% against 14.8% Share of Search.

## How did search popularity change for car rental brands worldwide in August 2026?

- In August 2026, Europcar overtook Sixt to rank 3rd among car rental brands worldwide, at 18%.
- In August 2026, Hertz gained estimated Share of Search among car rental brands worldwide, from 26% to 27%.
- In August 2026, Avis gained estimated Share of Search among car rental brands worldwide, from 21.2% to 22.1%.
- In August 2026, Enterprise Rent-A-Car gained estimated Share of Search among car rental brands worldwide, from 14.2% to 14.8%.
- In August 2026, Sixt lost estimated Share of Search among car rental brands worldwide, from 21.2% to 18%.
- Estimated monthly branded searches for Thrifty worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hertz | 27% | 2.7M | 0.0% | Hertz |
| 2 | Avis | 22.1% | 2.2M | 0.0% | Avis |
| 3 | Europcar | 18% | 1.8M | 0.0% | Europcar |
| 4 | Sixt | 18% | 1.8M | -18.3% | Sixt |
| 5 | Enterprise Rent-A-Car | 14.8% | 1.5M | 0.0% | Enterprise Rent-A-Car |
| 6 | Thrifty | 0.01% | 1.3K | 0.0% | Thrifty |
| 7 | Budget | <0.01% | 880 | 0.0% | Budget |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hertz | 2.7M | 29.8% | 1 |
| Oct 2025 | Avis | 2.2M | 24.3% | 2 |
| Oct 2025 | Europcar | 1.5M | 16.3% | 3 |
| Oct 2025 | Sixt | 1.5M | 16.3% | 4 |
| Oct 2025 | Enterprise Rent-A-Car | 1.2M | 13.3% | 5 |
| Oct 2025 | Thrifty | 1.6K | 0.02% | 6 |
| Oct 2025 | Budget | 880 | <0.01% | 7 |
| Nov 2025 | Hertz | 2.7M | 32.2% | 1 |
| Nov 2025 | Avis | 1.8M | 21.5% | 2 |
| Nov 2025 | Sixt | 1.5M | 17.6% | 3 |
| Nov 2025 | Enterprise Rent-A-Car | 1.2M | 14.3% | 4 |
| Nov 2025 | Europcar | 1.2M | 14.3% | 5 |
| Nov 2025 | Thrifty | 1.3K | 0.02% | 6 |
| Nov 2025 | Budget | 880 | 0.01% | 7 |
| Dec 2025 | Hertz | 2.7M | 31.2% | 1 |
| Dec 2025 | Avis | 1.8M | 20.8% | 2 |
| Dec 2025 | Enterprise Rent-A-Car | 1.5M | 17.1% | 3 |
| Dec 2025 | Sixt | 1.5M | 17.1% | 4 |
| Dec 2025 | Europcar | 1.2M | 13.9% | 5 |
| Dec 2025 | Thrifty | 1K | 0.01% | 6 |
| Dec 2025 | Budget | 720 | <0.01% | 7 |
| Jan 2026 | Hertz | 2.7M | 30.5% | 1 |
| Jan 2026 | Avis | 2.2M | 24.9% | 2 |
| Jan 2026 | Europcar | 1.5M | 16.7% | 3 |
| Jan 2026 | Sixt | 1.5M | 16.7% | 4 |
| Jan 2026 | Enterprise Rent-A-Car | 1M | 11.1% | 5 |
| Jan 2026 | Thrifty | 1.6K | 0.02% | 6 |
| Jan 2026 | Budget | 880 | <0.01% | 7 |
| Feb 2026 | Hertz | 2.7M | 33% | 1 |
| Feb 2026 | Avis | 1.8M | 22.1% | 2 |
| Feb 2026 | Sixt | 1.5M | 18.1% | 3 |
| Feb 2026 | Europcar | 1.2M | 14.7% | 4 |
| Feb 2026 | Enterprise Rent-A-Car | 1M | 12.1% | 5 |
| Feb 2026 | Thrifty | 1K | 0.01% | 6 |
| Feb 2026 | Budget | 880 | 0.01% | 7 |
| Mar 2026 | Hertz | 3.4M | 31.5% | 1 |
| Mar 2026 | Avis | 2.7M | 25.7% | 2 |
| Mar 2026 | Sixt | 1.8M | 17.2% | 3 |
| Mar 2026 | Europcar | 1.5M | 14.1% | 4 |
| Mar 2026 | Enterprise Rent-A-Car | 1.2M | 11.5% | 5 |
| Mar 2026 | Thrifty | 1.3K | 0.01% | 6 |
| Mar 2026 | Budget | 1K | <0.01% | 7 |
| Apr 2026 | Hertz | 2.7M | 28.7% | 1 |
| Apr 2026 | Avis | 2.2M | 23.5% | 2 |
| Apr 2026 | Sixt | 1.8M | 19.2% | 3 |
| Apr 2026 | Europcar | 1.5M | 15.7% | 4 |
| Apr 2026 | Enterprise Rent-A-Car | 1.2M | 12.8% | 5 |
| Apr 2026 | Thrifty | 1K | 0.01% | 6 |
| Apr 2026 | Budget | 880 | <0.01% | 7 |
| May 2026 | Hertz | 2.7M | 28.7% | 1 |
| May 2026 | Avis | 2.2M | 23.5% | 2 |
| May 2026 | Sixt | 1.8M | 19.2% | 3 |
| May 2026 | Europcar | 1.5M | 15.7% | 4 |
| May 2026 | Enterprise Rent-A-Car | 1.2M | 12.8% | 5 |
| May 2026 | Budget | 3.6K | 0.04% | 6 |
| May 2026 | Thrifty | 1.3K | 0.01% | 7 |
| Jun 2026 | Hertz | 2.7M | 27.8% | 1 |
| Jun 2026 | Avis | 2.2M | 22.7% | 2 |
| Jun 2026 | Europcar | 1.8M | 18.6% | 3 |
| Jun 2026 | Sixt | 1.8M | 18.6% | 4 |
| Jun 2026 | Enterprise Rent-A-Car | 1.2M | 12.4% | 5 |
| Jun 2026 | Thrifty | 1.3K | 0.01% | 6 |
| Jun 2026 | Budget | 880 | <0.01% | 7 |
| Jul 2026 | Hertz | 2.7M | 26% | 1 |
| Jul 2026 | Avis | 2.2M | 21.2% | 2 |
| Jul 2026 | Sixt | 2.2M | 21.2% | 3 |
| Jul 2026 | Europcar | 1.8M | 17.3% | 4 |
| Jul 2026 | Enterprise Rent-A-Car | 1.5M | 14.2% | 5 |
| Jul 2026 | Thrifty | 1.3K | 0.01% | 6 |
| Jul 2026 | Budget | 880 | <0.01% | 7 |
| Aug 2026 | Hertz | 2.7M | 27% | 1 |
| Aug 2026 | Avis | 2.2M | 22.1% | 2 |
| Aug 2026 | Europcar | 1.8M | 18% | 3 |
| Aug 2026 | Sixt | 1.8M | 18% | 4 |
| Aug 2026 | Enterprise Rent-A-Car | 1.5M | 14.8% | 5 |
| Aug 2026 | Thrifty | 1.3K | 0.01% | 6 |
| Aug 2026 | Budget | 880 | <0.01% | 7 |
| Sep 2026 | Avis | — | — | — |
| Sep 2026 | Budget | — | — | — |
| Sep 2026 | Enterprise Rent-A-Car | — | — | — |
| Sep 2026 | Europcar | — | — | — |
| Sep 2026 | Hertz | — | — | — |
| Sep 2026 | Sixt | — | — | — |
| Sep 2026 | Thrifty | — | — | — |

## What is being compared

- **Avis**: Measured on the search term “avis”.
- **Budget**: Measured on the search term “budget nz”.
- **Enterprise Rent-A-Car**: Measured on the search term “enterprise car rental”.
- **Europcar**: Measured on the search term “europcar”.
- **Hertz**: Measured on the search term “hertz”.
- **Sixt**: Measured on the search term “sixt”.
- **Thrifty**: Measured on the search term “thrifty nz”.

- [Avis](/demand/global-en/brands/avis)
- [Budget](/demand/global-en/brands/budget)
- [Enterprise Rent-A-Car](/demand/global-en/brands/enterprise-rent-a-car)
- [Europcar](/demand/global-en/brands/europcar)
- [Hertz](/demand/global-en/brands/hertz)
- [Sixt](/demand/global-en/brands/sixt)
- [Thrifty](/demand/global-en/brands/thrifty)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among car rental brands worldwide?

In August 2026, Hertz was the most searched among car rental brands worldwide, with an estimated 2.7M branded searches and 27% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Car rental brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/car-rental-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/car-rental-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.