---
title: "Car insurance brands: Which are searched most?"
description: "Compare the car insurance brands people buy. Share of Search among State Farm, Compare the Market, MoneySuperMarket, Allstate, Direct Line and Aviva, the car insurance brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/car-insurance-brands"
publisher: "Brandwave"
---

# Car insurance brands: Which are searched most?

Compare the car insurance brands people buy. Share of Search among State Farm, Compare the Market, MoneySuperMarket, Allstate, Direct Line and Aviva, the car insurance brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Car insurance brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: State Farm, 44.8%

## Which brand is most popular in search among car insurance brands worldwide?

- In September 2026, State Farm was the most searched among car insurance brands worldwide, with an estimated 2.1M branded searches and 44.8% estimated Share of Search within this set.
- Compare the Market is in 2nd place, 12.4 percentage points behind at 32.4% Share of Search.
- Across the 12 months ending September 2026, State Farm’s estimated Share of Search among car insurance brands worldwide decreased from 49.5% to 44.8%.
- Across the 12 months ending September 2026, Compare the Market’s estimated Share of Search among car insurance brands worldwide increased from 28.3% to 32.4%.
- Across the 12 months ending September 2026, MoneySuperMarket’s estimated Share of Search among car insurance brands worldwide increased from 10.5% to 11.9%.
- Across the 12 months ending September 2026, State Farm’s estimated Share of Search among car insurance brands worldwide peaked at 49.5% in December 2025 and was lowest at 39.3% in February 2026.
- Across the 12 months ending September 2026, Compare the Market’s estimated Share of Search among car insurance brands worldwide peaked at 35.4% in July 2026 and was lowest at 28.3% in October 2025.
- Across the 12 months ending September 2026, MoneySuperMarket’s estimated Share of Search among car insurance brands worldwide peaked at 13% in July 2026 and was lowest at 10.4% in December 2025.
- Across the 12 months ending September 2026, Allstate’s estimated Share of Search among car insurance brands worldwide peaked at 10.1% in February 2026 and was lowest at 5.3% in August 2026.
- Across the 12 months ending September 2026, Allstate, Direct Line and Aviva held steady: their estimated Share of Search among car insurance brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [State Farm vs Compare the Market: compare search popularity](/demand/global-en/compare/compare-the-market-vs-state-farm): 44.8% against 32.4% Share of Search.
- [State Farm vs MoneySuperMarket: compare search popularity](/demand/global-en/compare/moneysupermarket-vs-state-farm): 44.8% against 11.9% Share of Search.
- [State Farm vs Allstate: compare search popularity](/demand/global-en/compare/allstate-vs-state-farm): 44.8% against 6.5% Share of Search.
- [State Farm vs Direct Line: compare search popularity](/demand/global-en/compare/direct-line-vs-state-farm): 44.8% against 3.4% Share of Search.
- [Compare the Market vs MoneySuperMarket: compare search popularity](/demand/global-en/compare/compare-the-market-vs-moneysupermarket): 32.4% against 11.9% Share of Search.
- [Compare the Market vs Allstate: compare search popularity](/demand/global-en/compare/allstate-vs-compare-the-market): 32.4% against 6.5% Share of Search.
- [Compare the Market vs Direct Line: compare search popularity](/demand/global-en/compare/compare-the-market-vs-direct-line): 32.4% against 3.4% Share of Search.
- [MoneySuperMarket vs Allstate: compare search popularity](/demand/global-en/compare/allstate-vs-moneysupermarket): 11.9% against 6.5% Share of Search.
- [MoneySuperMarket vs Direct Line: compare search popularity](/demand/global-en/compare/direct-line-vs-moneysupermarket): 11.9% against 3.4% Share of Search.
- [Allstate vs Direct Line: compare search popularity](/demand/global-en/compare/allstate-vs-direct-line): 6.5% against 3.4% Share of Search.

## How did search popularity change for car insurance brands worldwide in September 2026?

- In September 2026, Allstate gained estimated Share of Search among car insurance brands worldwide, from 5.3% to 6.5%.
- In September 2026, State Farm lost estimated Share of Search among car insurance brands worldwide, from 46% to 44.8%.
- Estimated monthly branded searches for Compare the Market worldwide rose 23% over 12 measured months, from 1.2M to 1.5M in September 2026.
- Estimated monthly branded searches for MoneySuperMarket worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | State Farm | 44.8% | 2.1M | -2.6% | State Farm |
| 2 | Compare the Market | 32.4% | 1.5M | 0.0% | Compare the Market |
| 3 | MoneySuperMarket | 11.9% | 550K | 0.0% | MoneySuperMarket |
| 4 | Allstate | 6.5% | 301K | +22.4% | Allstate |
| 5 | Direct Line | 3.4% | 157K | 0.0% | Direct Line |
| 6 | Aviva | 1.1% | 49.5K | 0.0% | Aviva |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | State Farm | 2.1M | 49.5% | 1 |
| Oct 2025 | Compare the Market | 1.2M | 28.3% | 2 |
| Oct 2025 | MoneySuperMarket | 450K | 10.5% | 3 |
| Oct 2025 | Allstate | 301K | 7% | 4 |
| Oct 2025 | Direct Line | 153K | 3.6% | 5 |
| Oct 2025 | Aviva | 49.5K | 1.1% | 6 |
| Nov 2025 | State Farm | 1.7M | 45.6% | 1 |
| Nov 2025 | Compare the Market | 1.2M | 31.8% | 2 |
| Nov 2025 | MoneySuperMarket | 450K | 11.7% | 3 |
| Nov 2025 | Allstate | 246K | 6.4% | 4 |
| Nov 2025 | Direct Line | 128K | 3.3% | 5 |
| Nov 2025 | Aviva | 40.5K | 1.1% | 6 |
| Dec 2025 | State Farm | 1.7M | 49.5% | 1 |
| Dec 2025 | Compare the Market | 1M | 28.4% | 2 |
| Dec 2025 | MoneySuperMarket | 368K | 10.4% | 3 |
| Dec 2025 | Allstate | 246K | 7% | 4 |
| Dec 2025 | Direct Line | 125K | 3.5% | 5 |
| Dec 2025 | Aviva | 40.5K | 1.1% | 6 |
| Jan 2026 | State Farm | 2.1M | 45.4% | 1 |
| Jan 2026 | Compare the Market | 1.5M | 32% | 2 |
| Jan 2026 | MoneySuperMarket | 550K | 11.7% | 3 |
| Jan 2026 | Allstate | 301K | 6.4% | 4 |
| Jan 2026 | Direct Line | 157K | 3.4% | 5 |
| Jan 2026 | Aviva | 49.5K | 1.1% | 6 |
| Feb 2026 | State Farm | 1.7M | 39.3% | 1 |
| Feb 2026 | Compare the Market | 1.5M | 33.8% | 2 |
| Feb 2026 | MoneySuperMarket | 550K | 12.4% | 3 |
| Feb 2026 | Allstate | 450K | 10.1% | 4 |
| Feb 2026 | Direct Line | 153K | 3.4% | 5 |
| Feb 2026 | Aviva | 40.5K | 0.91% | 6 |
| Mar 2026 | State Farm | 2.1M | 45.4% | 1 |
| Mar 2026 | Compare the Market | 1.5M | 32% | 2 |
| Mar 2026 | MoneySuperMarket | 550K | 11.7% | 3 |
| Mar 2026 | Allstate | 301K | 6.4% | 4 |
| Mar 2026 | Direct Line | 157K | 3.4% | 5 |
| Mar 2026 | Aviva | 49.5K | 1.1% | 6 |
| Apr 2026 | State Farm | 1.8M | 41.9% | 1 |
| Apr 2026 | Compare the Market | 1.5M | 34.9% | 2 |
| Apr 2026 | MoneySuperMarket | 550K | 12.8% | 3 |
| Apr 2026 | Allstate | 246K | 5.7% | 4 |
| Apr 2026 | Direct Line | 153K | 3.6% | 5 |
| Apr 2026 | Aviva | 49.5K | 1.2% | 6 |
| May 2026 | State Farm | 1.8M | 41.9% | 1 |
| May 2026 | Compare the Market | 1.5M | 34.9% | 2 |
| May 2026 | MoneySuperMarket | 550K | 12.8% | 3 |
| May 2026 | Allstate | 246K | 5.7% | 4 |
| May 2026 | Direct Line | 153K | 3.6% | 5 |
| May 2026 | Aviva | 49.5K | 1.2% | 6 |
| Jun 2026 | State Farm | 1.7M | 41.2% | 1 |
| Jun 2026 | Compare the Market | 1.5M | 35.4% | 2 |
| Jun 2026 | MoneySuperMarket | 550K | 13% | 3 |
| Jun 2026 | Allstate | 246K | 5.8% | 4 |
| Jun 2026 | Direct Line | 157K | 3.7% | 5 |
| Jun 2026 | Aviva | 40.5K | 0.96% | 6 |
| Jul 2026 | State Farm | 1.7M | 41.2% | 1 |
| Jul 2026 | Compare the Market | 1.5M | 35.4% | 2 |
| Jul 2026 | MoneySuperMarket | 550K | 13% | 3 |
| Jul 2026 | Allstate | 246K | 5.8% | 4 |
| Jul 2026 | Direct Line | 153K | 3.6% | 5 |
| Jul 2026 | Aviva | 40.5K | 0.96% | 6 |
| Aug 2026 | State Farm | 2.1M | 46% | 1 |
| Aug 2026 | Compare the Market | 1.5M | 32.4% | 2 |
| Aug 2026 | MoneySuperMarket | 550K | 11.9% | 3 |
| Aug 2026 | Allstate | 246K | 5.3% | 4 |
| Aug 2026 | Direct Line | 157K | 3.4% | 5 |
| Aug 2026 | Aviva | 49.5K | 1.1% | 6 |
| Sep 2026 | State Farm | 2.1M | 44.8% | 1 |
| Sep 2026 | Compare the Market | 1.5M | 32.4% | 2 |
| Sep 2026 | MoneySuperMarket | 550K | 11.9% | 3 |
| Sep 2026 | Allstate | 301K | 6.5% | 4 |
| Sep 2026 | Direct Line | 157K | 3.4% | 5 |
| Sep 2026 | Aviva | 49.5K | 1.1% | 6 |

## What is being compared

- **Allstate**: Measured on the search term “allstate insurance”.
- **Aviva**: Measured on the search term “aviva insurance”.
- **Compare the Market**: Measured on the search term “compare the market”.
- **Direct Line**: Measured on the search terms “direct line” and “direct line insurance”, summed into one figure.
- **MoneySuperMarket**: Measured on the search term “moneysupermarket”.
- **State Farm**: Measured on the search terms “state farm” and “state farm insurance”, summed into one figure.

- [Allstate](/demand/global-en/brands/allstate)
- [Aviva](/demand/global-en/brands/aviva)
- [Compare the Market](/demand/global-en/brands/compare-the-market)
- [Direct Line](/demand/global-en/brands/direct-line)
- [MoneySuperMarket](/demand/global-en/brands/moneysupermarket)
- [State Farm](/demand/global-en/brands/state-farm)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among car insurance brands worldwide?

In September 2026, State Farm was the most searched among car insurance brands worldwide, with an estimated 2.1M branded searches and 44.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Car insurance brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/car-insurance-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/car-insurance-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.