---
title: "Car air fresheners: Which brands are most popular in search?"
description: "Compare the car air fresheners people search for. Share of Search among Yankee Candle, Febreze, Chemical Guys, Little Trees, Air Spencer and Moso Natural, the car air fresheners Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/car-air-fresheners"
publisher: "Brandwave"
---

# Car air fresheners: Which brands are most popular in search?

Compare the car air fresheners people search for. Share of Search among Yankee Candle, Febreze, Chemical Guys, Little Trees, Air Spencer and Moso Natural, the car air fresheners Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Car air fresheners
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Yankee Candle, 57.5%

## Which brand is most popular in search among car air fresheners worldwide?

- In August 2026, Yankee Candle was the most searched among car air fresheners worldwide, with an estimated 450K branded searches and 57.5% estimated Share of Search within this set.
- Febreze is in 2nd place, 31.8 percentage points behind at 25.7% Share of Search.
- Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among car air fresheners worldwide decreased from 71.4% to 57.5%.
- Across the 11 months ending August 2026, Febreze’s estimated Share of Search among car air fresheners worldwide increased from 17.4% to 25.7%.
- Across the 11 months ending August 2026, Chemical Guys’ estimated Share of Search among car air fresheners worldwide increased from 9.5% to 14%.
- Across the 11 months ending August 2026, Little Trees’ estimated Share of Search among car air fresheners worldwide increased from 1.1% to 1.9%.
- Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among car air fresheners worldwide peaked at 83.5% in December 2025 and was lowest at 46.4% in April 2026.
- Across the 11 months ending August 2026, Febreze’s estimated Share of Search among car air fresheners worldwide peaked at 27.6% in July 2026 and was lowest at 9.2% in December 2025.
- Across the 11 months ending August 2026, Chemical Guys’ estimated Share of Search among car air fresheners worldwide peaked at 25.4% in April 2026 and was lowest at 6.1% in December 2025.
- Across the 11 months ending August 2026, Little Trees’ estimated Share of Search among car air fresheners worldwide peaked at 2.5% in July 2026 and was lowest at 0.82% in December 2025.
- Across the 11 months ending August 2026, Air Spencer and Moso Natural held steady: their estimated Share of Search among car air fresheners worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Yankee Candle vs Febreze: compare search popularity](/demand/global-en/compare/febreze-vs-yankee-candle): 57.5% against 25.7% Share of Search.
- [Yankee Candle vs Chemical Guys: compare search popularity](/demand/global-en/compare/chemical-guys-vs-yankee-candle): 57.5% against 14% Share of Search.
- [Febreze vs Chemical Guys: compare search popularity](/demand/global-en/compare/chemical-guys-vs-febreze): 25.7% against 14% Share of Search.

## How did search popularity change for car air fresheners worldwide in August 2026?

- In August 2026, Yankee Candle gained estimated Share of Search among car air fresheners worldwide, from 50.4% to 57.5%.
- In August 2026, Chemical Guys lost estimated Share of Search among car air fresheners worldwide, from 18.4% to 14%.
- In August 2026, Febreze lost estimated Share of Search among car air fresheners worldwide, from 27.6% to 25.7%.
- In August 2026, Little Trees lost estimated Share of Search among car air fresheners worldwide, from 2.5% to 1.9%.
- Estimated monthly branded searches for Moso Natural worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.
- Estimated monthly branded searches for Air Spencer worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Yankee Candle | 57.5% | 450K | +49.5% | Yankee Candle |
| 2 | Febreze | 25.7% | 201K | +21.8% | Febreze |
| 3 | Chemical Guys | 14% | 110K | 0.0% | Chemical Guys |
| 4 | Little Trees | 1.9% | 14.8K | 0.0% | Little Trees |
| 5 | Air Spencer | 0.84% | 6.6K | +22.2% | Air Spencer |
| 6 | Moso Natural | 0.08% | 590 | -18.1% | Moso Natural |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Yankee Candle | 823K | 71.4% | 1 |
| Oct 2025 | Febreze | 201K | 17.4% | 2 |
| Oct 2025 | Chemical Guys | 110K | 9.5% | 3 |
| Oct 2025 | Little Trees | 12.1K | 1.1% | 4 |
| Oct 2025 | Air Spencer | 5.4K | 0.47% | 5 |
| Oct 2025 | Moso Natural | 480 | 0.04% | 6 |
| Nov 2025 | Yankee Candle | 1.2M | 78.6% | 1 |
| Nov 2025 | Febreze | 201K | 12.9% | 2 |
| Nov 2025 | Chemical Guys | 110K | 7.1% | 3 |
| Nov 2025 | Little Trees | 14.8K | 0.95% | 4 |
| Nov 2025 | Air Spencer | 6.6K | 0.43% | 5 |
| Nov 2025 | Moso Natural | 480 | 0.03% | 6 |
| Dec 2025 | Yankee Candle | 1.5M | 83.5% | 1 |
| Dec 2025 | Febreze | 165K | 9.2% | 2 |
| Dec 2025 | Chemical Guys | 110K | 6.1% | 3 |
| Dec 2025 | Little Trees | 14.8K | 0.82% | 4 |
| Dec 2025 | Air Spencer | 6.6K | 0.37% | 5 |
| Dec 2025 | Moso Natural | 480 | 0.03% | 6 |
| Jan 2026 | Yankee Candle | 550K | 64% | 1 |
| Jan 2026 | Febreze | 201K | 23.4% | 2 |
| Jan 2026 | Chemical Guys | 90.5K | 10.5% | 3 |
| Jan 2026 | Little Trees | 12.1K | 1.4% | 4 |
| Jan 2026 | Air Spencer | 5.4K | 0.63% | 5 |
| Jan 2026 | Moso Natural | 590 | 0.07% | 6 |
| Feb 2026 | Yankee Candle | 368K | 55.9% | 1 |
| Feb 2026 | Febreze | 165K | 25% | 2 |
| Feb 2026 | Chemical Guys | 110K | 16.7% | 3 |
| Feb 2026 | Little Trees | 9.9K | 1.5% | 4 |
| Feb 2026 | Air Spencer | 5.4K | 0.82% | 5 |
| Feb 2026 | Moso Natural | 480 | 0.07% | 6 |
| Mar 2026 | Yankee Candle | 368K | 53.6% | 1 |
| Mar 2026 | Febreze | 165K | 24% | 2 |
| Mar 2026 | Chemical Guys | 135K | 19.7% | 3 |
| Mar 2026 | Little Trees | 12.1K | 1.8% | 4 |
| Mar 2026 | Air Spencer | 5.4K | 0.79% | 5 |
| Mar 2026 | Moso Natural | 880 | 0.13% | 6 |
| Apr 2026 | Yankee Candle | 301K | 46.4% | 1 |
| Apr 2026 | Chemical Guys | 165K | 25.4% | 2 |
| Apr 2026 | Febreze | 165K | 25.4% | 3 |
| Apr 2026 | Little Trees | 12.1K | 1.9% | 4 |
| Apr 2026 | Air Spencer | 5.4K | 0.83% | 5 |
| Apr 2026 | Moso Natural | 590 | 0.09% | 6 |
| May 2026 | Yankee Candle | 301K | 46.4% | 1 |
| May 2026 | Chemical Guys | 165K | 25.4% | 2 |
| May 2026 | Febreze | 165K | 25.4% | 3 |
| May 2026 | Little Trees | 12.1K | 1.9% | 4 |
| May 2026 | Air Spencer | 5.4K | 0.83% | 5 |
| May 2026 | Moso Natural | 590 | 0.09% | 6 |
| Jun 2026 | Yankee Candle | 301K | 48.4% | 1 |
| Jun 2026 | Febreze | 165K | 26.5% | 2 |
| Jun 2026 | Chemical Guys | 135K | 21.7% | 3 |
| Jun 2026 | Little Trees | 14.8K | 2.4% | 4 |
| Jun 2026 | Air Spencer | 5.4K | 0.87% | 5 |
| Jun 2026 | Moso Natural | 720 | 0.12% | 6 |
| Jul 2026 | Yankee Candle | 301K | 50.4% | 1 |
| Jul 2026 | Febreze | 165K | 27.6% | 2 |
| Jul 2026 | Chemical Guys | 110K | 18.4% | 3 |
| Jul 2026 | Little Trees | 14.8K | 2.5% | 4 |
| Jul 2026 | Air Spencer | 5.4K | 0.9% | 5 |
| Jul 2026 | Moso Natural | 720 | 0.12% | 6 |
| Aug 2026 | Yankee Candle | 450K | 57.5% | 1 |
| Aug 2026 | Febreze | 201K | 25.7% | 2 |
| Aug 2026 | Chemical Guys | 110K | 14% | 3 |
| Aug 2026 | Little Trees | 14.8K | 1.9% | 4 |
| Aug 2026 | Air Spencer | 6.6K | 0.84% | 5 |
| Aug 2026 | Moso Natural | 590 | 0.08% | 6 |
| Sep 2026 | Air Spencer | — | — | — |
| Sep 2026 | Chemical Guys | — | — | — |
| Sep 2026 | Febreze | — | — | — |
| Sep 2026 | Little Trees | — | — | — |
| Sep 2026 | Moso Natural | — | — | — |
| Sep 2026 | Yankee Candle | — | — | — |

## What is being compared

- **Air Spencer**: Measured on the search term “air spencer”.
- **Chemical Guys**: Measured on the search term “chemical guys”.
- **Febreze**: Measured on the search term “febreze”.
- **Little Trees**: Measured on the search term “little trees air freshener”.
- **Moso Natural**: Measured on the search term “moso natural”.
- **Yankee Candle**: Measured on the search term “yankee candle”.

- [Air Spencer](/demand/global-en/brands/air-spencer)
- [Chemical Guys](/demand/global-en/brands/chemical-guys)
- [Febreze](/demand/global-en/brands/febreze)
- [Little Trees](/demand/global-en/brands/little-trees)
- [Moso Natural](/demand/global-en/brands/moso-natural)
- [Yankee Candle](/demand/global-en/brands/yankee-candle)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among car air fresheners worldwide?

In August 2026, Yankee Candle was the most searched among car air fresheners worldwide, with an estimated 450K branded searches and 57.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Car air fresheners: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/car-air-fresheners

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/car-air-fresheners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.