---
title: "Capture card brands: Which are searched most?"
description: "Compare the capture cards streamers and creators use to record and stream consoles and cameras. Share of Search among Elgato, AVerMedia, Magewell, Blackmagic Design and Hauppauge, the capture card brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/capture-card-brands"
publisher: "Brandwave"
---

# Capture card brands: Which are searched most?

Compare the capture cards streamers and creators use to record and stream consoles and cameras. Share of Search among Elgato, AVerMedia, Magewell, Blackmagic Design and Hauppauge, the capture card brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Capture card brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Elgato, 66.5%

## Which brand is most popular in search among capture card brands worldwide?

- In September 2026, Elgato was the most searched among capture card brands worldwide, with an estimated 57K branded searches, 66.5% of all searches for the five we track.
- AVerMedia is in 2nd place, 41.2 percentage points behind at 25.3%.
- Across the 12 months ending September 2026, Elgato’s share of searches among capture card brands worldwide increased from 57% to 66.5%.
- Across the 12 months ending September 2026, AVerMedia’s share of searches among capture card brands worldwide decreased from 34.1% to 25.3%.
- Across the 12 months ending September 2026, Magewell’s share of searches among capture card brands worldwide peaked at 6.5% in June 2026 and was lowest at 5% in December 2025.
- Across the 12 months ending September 2026, Magewell, Blackmagic Design and Hauppauge held steady: their share of searches among capture card brands worldwide each moved less than 0.5 percentage points.

## Top capture card brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Elgato appeared every time. Elgato and AVerMedia tied as the most recommended. Magewell, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Elgato | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| AVerMedia | 1st | 1 of 3 | 1 of 2 | 2 of 5 |
| Magewell | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Blackmagic Design | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hauppauge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about capture card brands

- Asked ChatGPT "What's the best capture card for streaming?": 1. Elgato, 2. AVerMedia
- Asked ChatGPT "Which capture card should I buy for a console?": 1. Elgato
- Asked ChatGPT "What capture card works best with a camera for streaming?": 1. Elgato
- Searched Google, AI Overview "capture card": 1. Elgato
- Searched Google, AI Overview "best capture card": 1. AVerMedia, 2. Elgato

Not named in any answer: Magewell, Blackmagic Design and Hauppauge.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## Compare search popularity between leading brands

- [Elgato vs AVerMedia: compare search popularity](/demand/global-en/compare/avermedia-vs-elgato): 66.5% against 25.3% Share of Search.
- [Elgato vs Magewell: compare search popularity](/demand/global-en/compare/elgato-vs-magewell): 66.5% against 5.7% Share of Search.
- [Elgato vs Blackmagic Design: compare search popularity](/demand/global-en/compare/blackmagic-design-vs-elgato): 66.5% against 2.2% Share of Search.
- [AVerMedia vs Magewell: compare search popularity](/demand/global-en/compare/avermedia-vs-magewell): 25.3% against 5.7% Share of Search.
- [AVerMedia vs Blackmagic Design: compare search popularity](/demand/global-en/compare/avermedia-vs-blackmagic-design): 25.3% against 2.2% Share of Search.
- [Magewell vs Blackmagic Design: compare search popularity](/demand/global-en/compare/blackmagic-design-vs-magewell): 5.7% against 2.2% Share of Search.

## How did search popularity change for capture card brands worldwide in September 2026?

- In September 2026, Elgato gained share of searches among capture card brands worldwide, from 62.5% to 66.5%.
- In September 2026, AVerMedia lost share of searches among capture card brands worldwide, from 28.4% to 25.3%.
- In September 2026, Magewell lost share of searches among capture card brands worldwide, from 6.4% to 5.7%.
- Estimated monthly branded searches for Hauppauge worldwide fell 33.3% over 12 measured months, from 210 to 140 in September 2026.
- Estimated monthly branded searches for Blackmagic Design worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Elgato | 66.5% | 57K | +19.2% | Corsair |
| 2 | AVerMedia | 25.3% | 21.7K | 0.0% | AVerMedia |
| 3 | Magewell | 5.7% | 4.9K | 0.0% | Magewell |
| 4 | Blackmagic Design | 2.2% | 1.9K | 0.0% | Blackmagic Design |
| 5 | Hauppauge | 0.16% | 140 | -33.3% | Hauppauge |

Elgato sells other things too, so only its searches that name this product count here, like “elgato 4k60”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Elgato | 51.3K | 57% | 1 |
| Oct 2025 | AVerMedia | 30.7K | 34.1% | 2 |
| Oct 2025 | Magewell | 5.4K | 6% | 3 |
| Oct 2025 | Blackmagic Design | 2.4K | 2.7% | 4 |
| Oct 2025 | Hauppauge | 210 | 0.23% | 5 |
| Nov 2025 | Elgato | 51.3K | 60.6% | 1 |
| Nov 2025 | AVerMedia | 25.8K | 30.5% | 2 |
| Nov 2025 | Magewell | 4.9K | 5.8% | 3 |
| Nov 2025 | Blackmagic Design | 2.4K | 2.8% | 4 |
| Nov 2025 | Hauppauge | 210 | 0.25% | 5 |
| Dec 2025 | Elgato | 60.3K | 64.9% | 1 |
| Dec 2025 | AVerMedia | 25.8K | 27.8% | 2 |
| Dec 2025 | Magewell | 4.6K | 5% | 3 |
| Dec 2025 | Blackmagic Design | 1.9K | 2% | 4 |
| Dec 2025 | Hauppauge | 260 | 0.28% | 5 |
| Jan 2026 | Elgato | 60.4K | 63.4% | 1 |
| Jan 2026 | AVerMedia | 26.6K | 27.9% | 2 |
| Jan 2026 | Magewell | 5.7K | 6% | 3 |
| Jan 2026 | Blackmagic Design | 2.4K | 2.5% | 4 |
| Jan 2026 | Hauppauge | 210 | 0.22% | 5 |
| Feb 2026 | Elgato | 49.5K | 63.3% | 1 |
| Feb 2026 | AVerMedia | 21.7K | 27.8% | 2 |
| Feb 2026 | Magewell | 4.9K | 6.3% | 3 |
| Feb 2026 | Blackmagic Design | 1.9K | 2.4% | 4 |
| Feb 2026 | Hauppauge | 210 | 0.27% | 5 |
| Mar 2026 | Elgato | 60.3K | 64.8% | 1 |
| Mar 2026 | AVerMedia | 25.8K | 27.7% | 2 |
| Mar 2026 | Magewell | 4.9K | 5.3% | 3 |
| Mar 2026 | Blackmagic Design | 1.9K | 2% | 4 |
| Mar 2026 | Hauppauge | 210 | 0.23% | 5 |
| Apr 2026 | Elgato | 60.1K | 63.6% | 1 |
| Apr 2026 | AVerMedia | 25.8K | 27.3% | 2 |
| Apr 2026 | Magewell | 6K | 6.3% | 3 |
| Apr 2026 | Blackmagic Design | 2.4K | 2.5% | 4 |
| Apr 2026 | Hauppauge | 170 | 0.18% | 5 |
| May 2026 | Elgato | 49.3K | 63.8% | 1 |
| May 2026 | AVerMedia | 21K | 27.2% | 2 |
| May 2026 | Magewell | 4.9K | 6.3% | 3 |
| May 2026 | Blackmagic Design | 1.9K | 2.5% | 4 |
| May 2026 | Hauppauge | 210 | 0.27% | 5 |
| Jun 2026 | Elgato | 47.8K | 63.1% | 1 |
| Jun 2026 | AVerMedia | 21K | 27.7% | 2 |
| Jun 2026 | Magewell | 4.9K | 6.5% | 3 |
| Jun 2026 | Blackmagic Design | 1.9K | 2.5% | 4 |
| Jun 2026 | Hauppauge | 170 | 0.22% | 5 |
| Jul 2026 | Elgato | 49.3K | 63.8% | 1 |
| Jul 2026 | AVerMedia | 21K | 27.2% | 2 |
| Jul 2026 | Magewell | 4.9K | 6.3% | 3 |
| Jul 2026 | Blackmagic Design | 1.9K | 2.5% | 4 |
| Jul 2026 | Hauppauge | 210 | 0.27% | 5 |
| Aug 2026 | Elgato | 47.8K | 62.5% | 1 |
| Aug 2026 | AVerMedia | 21.7K | 28.4% | 2 |
| Aug 2026 | Magewell | 4.9K | 6.4% | 3 |
| Aug 2026 | Blackmagic Design | 1.9K | 2.5% | 4 |
| Aug 2026 | Hauppauge | 210 | 0.27% | 5 |
| Sep 2026 | Elgato | 57K | 66.5% | 1 |
| Sep 2026 | AVerMedia | 21.7K | 25.3% | 2 |
| Sep 2026 | Magewell | 4.9K | 5.7% | 3 |
| Sep 2026 | Blackmagic Design | 1.9K | 2.2% | 4 |
| Sep 2026 | Hauppauge | 140 | 0.16% | 5 |

## What is being compared

- **AVerMedia**: Measured on the search terms “avermedia” and “avermedia capture card”, summed into one figure.
- **Blackmagic Design**: Measured on the search term “blackmagic capture card”.
- **Elgato**: Measured on the search terms “elgato 4k60”, “elgato capture card” and “elgato hd60”, summed into one figure.
- **Hauppauge**: Measured on the search term “hauppauge capture card”.
- **Magewell**: Measured on the search terms “magewell” and “magewell capture card”, summed into one figure.

- [AVerMedia](/demand/global-en/brands/avermedia)
- [Blackmagic Design](/demand/global-en/brands/blackmagic-design)
- [Elgato](/demand/global-en/brands/elgato)
- [Hauppauge](/demand/global-en/brands/hauppauge)
- [Magewell](/demand/global-en/brands/magewell)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among capture card brands worldwide?

In September 2026, Elgato was the most searched among capture card brands worldwide, with an estimated 57K branded searches, 66.5% of all searches for the five we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Capture card brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/capture-card-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/capture-card-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.