---
title: "Caption and subtitle tools: Which brands are most popular in search?"
description: "Compare tools that add captions and subtitles to video. Share of Search among VEED, Otter, Rev, Descript and Happy Scribe, the caption and subtitle tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/caption-and-subtitle-tools"
publisher: "Brandwave"
---

# Caption and subtitle tools: Which brands are most popular in search?

Compare tools that add captions and subtitles to video. Share of Search among VEED, Otter, Rev, Descript and Happy Scribe, the caption and subtitle tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Caption and subtitle tools
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: VEED, 26.8%

## Which brand is most popular in search among caption and subtitle tools worldwide?

- In August 2026, VEED was the most searched among caption and subtitle tools worldwide, with an estimated 451K branded searches and 26.8% estimated Share of Search within this set.
- Otter is in 2nd place, 2.4 percentage points behind at 24.4% Share of Search.
- Across the 11 months ending August 2026, VEED’s estimated Share of Search among caption and subtitle tools worldwide decreased from 30.1% to 26.8%.
- Across the 11 months ending August 2026, Otter’s estimated Share of Search among caption and subtitle tools worldwide decreased from 27.1% to 24.4%.
- Across the 11 months ending August 2026, Rev’s estimated Share of Search among caption and subtitle tools worldwide increased from 18.8% to 24.3%.
- Across the 11 months ending August 2026, Descript’s estimated Share of Search among caption and subtitle tools worldwide increased from 17.7% to 20.8%.
- Across the 11 months ending August 2026, Happy Scribe’s estimated Share of Search among caption and subtitle tools worldwide decreased from 6.3% to 3.7%.
- Across the 11 months ending August 2026, VEED’s estimated Share of Search among caption and subtitle tools worldwide peaked at 34.6% in December 2025 and was lowest at 25.9% in June 2026.
- Across the 11 months ending August 2026, Otter’s estimated Share of Search among caption and subtitle tools worldwide peaked at 30.2% in March 2026 and was lowest at 23% in December 2025.
- Across the 11 months ending August 2026, Rev’s estimated Share of Search among caption and subtitle tools worldwide peaked at 24.3% in August 2026 and was lowest at 18.8% in March 2026.
- Across the 11 months ending August 2026, Descript’s estimated Share of Search among caption and subtitle tools worldwide peaked at 21.3% in July 2026 and was lowest at 17.2% in May 2026.
- Across the 11 months ending August 2026, Happy Scribe’s estimated Share of Search among caption and subtitle tools worldwide peaked at 6.3% in October 2025 and was lowest at 3.7% in July 2026.

## Compare search popularity between leading brands

- [VEED vs Otter: compare search popularity](/demand/global-en/compare/otter-ai-vs-veed): 26.8% against 24.4% Share of Search.
- [VEED vs Rev: compare search popularity](/demand/global-en/compare/rev-vs-veed): 26.8% against 24.3% Share of Search.
- [VEED vs Descript: compare search popularity](/demand/global-en/compare/descript-vs-veed): 26.8% against 20.8% Share of Search.
- [VEED vs Happy Scribe: compare search popularity](/demand/global-en/compare/happy-scribe-vs-veed): 26.8% against 3.7% Share of Search.
- [Otter vs Rev: compare search popularity](/demand/global-en/compare/otter-ai-vs-rev): 24.4% against 24.3% Share of Search.
- [Otter vs Descript: compare search popularity](/demand/global-en/compare/descript-vs-otter-ai): 24.4% against 20.8% Share of Search.
- [Otter vs Happy Scribe: compare search popularity](/demand/global-en/compare/happy-scribe-vs-otter-ai): 24.4% against 3.7% Share of Search.
- [Rev vs Descript: compare search popularity](/demand/global-en/compare/descript-vs-rev): 24.3% against 20.8% Share of Search.
- [Rev vs Happy Scribe: compare search popularity](/demand/global-en/compare/happy-scribe-vs-rev): 24.3% against 3.7% Share of Search.
- [Descript vs Happy Scribe: compare search popularity](/demand/global-en/compare/descript-vs-happy-scribe): 20.8% against 3.7% Share of Search.

## How did search popularity change for caption and subtitle tools worldwide in August 2026?

- In August 2026, Rev gained estimated Share of Search among caption and subtitle tools worldwide, from 23.5% to 24.3%.
- In August 2026, Otter lost estimated Share of Search among caption and subtitle tools worldwide, from 25.1% to 24.4%.
- In August 2026, Descript lost estimated Share of Search among caption and subtitle tools worldwide, from 21.3% to 20.8%.
- Estimated monthly branded searches for Happy Scribe worldwide fell 54.8% over 11 measured months, from 138K to 62.5K in August 2026.
- Estimated monthly branded searches for VEED worldwide fell 31.8% over 11 measured months, from 661K to 451K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | VEED | 26.8% | 451K | -0.7% | VEED |
| 2 | Otter | 24.4% | 411K | -4.7% | Otter |
| 3 | Rev | 24.3% | 410K | +1.5% | Rev |
| 4 | Descript | 20.8% | 350K | -4.5% | Descript |
| 5 | Happy Scribe | 3.7% | 62.5K | -1.0% | Happy Scribe |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | VEED | 661K | 30.1% | 1 |
| Oct 2025 | Otter | 596K | 27.1% | 2 |
| Oct 2025 | Rev | 413K | 18.8% | 3 |
| Oct 2025 | Descript | 388K | 17.7% | 4 |
| Oct 2025 | Happy Scribe | 138K | 6.3% | 5 |
| Nov 2025 | VEED | 664K | 32.1% | 1 |
| Nov 2025 | Otter | 490K | 23.7% | 2 |
| Nov 2025 | Rev | 410K | 19.8% | 3 |
| Nov 2025 | Descript | 389K | 18.8% | 4 |
| Nov 2025 | Happy Scribe | 114K | 5.5% | 5 |
| Dec 2025 | VEED | 624K | 34.6% | 1 |
| Dec 2025 | Otter | 415K | 23% | 2 |
| Dec 2025 | Rev | 342K | 18.9% | 3 |
| Dec 2025 | Descript | 331K | 18.3% | 4 |
| Dec 2025 | Happy Scribe | 93.8K | 5.2% | 5 |
| Jan 2026 | VEED | 570K | 28.5% | 1 |
| Jan 2026 | Otter | 523K | 26.2% | 2 |
| Jan 2026 | Rev | 423K | 21.1% | 3 |
| Jan 2026 | Descript | 390K | 19.5% | 4 |
| Jan 2026 | Happy Scribe | 93.5K | 4.7% | 5 |
| Feb 2026 | Otter | 533K | 27.3% | 1 |
| Feb 2026 | VEED | 521K | 26.7% | 2 |
| Feb 2026 | Rev | 409K | 21% | 3 |
| Feb 2026 | Descript | 394K | 20.2% | 4 |
| Feb 2026 | Happy Scribe | 93.2K | 4.8% | 5 |
| Mar 2026 | Otter | 658K | 30.2% | 1 |
| Mar 2026 | VEED | 611K | 28% | 2 |
| Mar 2026 | Rev | 410K | 18.8% | 3 |
| Mar 2026 | Descript | 389K | 17.9% | 4 |
| Mar 2026 | Happy Scribe | 113K | 5.2% | 5 |
| Apr 2026 | Otter | 649K | 30.1% | 1 |
| Apr 2026 | VEED | 606K | 28.1% | 2 |
| Apr 2026 | Rev | 409K | 18.9% | 3 |
| Apr 2026 | Descript | 382K | 17.7% | 4 |
| Apr 2026 | Happy Scribe | 112K | 5.2% | 5 |
| May 2026 | Otter | 570K | 30.1% | 1 |
| May 2026 | VEED | 498K | 26.3% | 2 |
| May 2026 | Rev | 409K | 21.5% | 3 |
| May 2026 | Descript | 326K | 17.2% | 4 |
| May 2026 | Happy Scribe | 93.2K | 4.9% | 5 |
| Jun 2026 | Otter | 476K | 27.1% | 1 |
| Jun 2026 | VEED | 456K | 25.9% | 2 |
| Jun 2026 | Rev | 409K | 23.2% | 3 |
| Jun 2026 | Descript | 342K | 19.5% | 4 |
| Jun 2026 | Happy Scribe | 76.2K | 4.3% | 5 |
| Jul 2026 | VEED | 454K | 26.4% | 1 |
| Jul 2026 | Otter | 431K | 25.1% | 2 |
| Jul 2026 | Rev | 404K | 23.5% | 3 |
| Jul 2026 | Descript | 366K | 21.3% | 4 |
| Jul 2026 | Happy Scribe | 63.2K | 3.7% | 5 |
| Aug 2026 | VEED | 451K | 26.8% | 1 |
| Aug 2026 | Otter | 411K | 24.4% | 2 |
| Aug 2026 | Rev | 410K | 24.3% | 3 |
| Aug 2026 | Descript | 350K | 20.8% | 4 |
| Aug 2026 | Happy Scribe | 62.5K | 3.7% | 5 |
| Sep 2026 | Descript | — | — | — |
| Sep 2026 | Happy Scribe | — | — | — |
| Sep 2026 | Otter | — | — | — |
| Sep 2026 | Rev | — | — | — |
| Sep 2026 | VEED | — | — | — |

## What is being compared

- **Descript**: Measured on the search terms “descript”, “descript ai video editor”, “descript app”, “descript audio transcription”, “descript com”, “descript software”, “descript transcribe”, “descript transcription” and “descript video editor”, summed into one figure.
- **Happy Scribe**: Measured on the search terms “happy scribe”, “happy scribe app”, “happy scribe audio transcription”, “happy scribe online”, “happy scribe software”, “happy scribe subtitles”, “happy scribe transcription”, “happyscribe” and “happyscribe com”, summed into one figure.
- **Otter**: Measured on the search terms “otter ai”, “otter ai app”, “otter ai audio to text”, “otter ai download”, “otter ai free”, “otter ai meeting notes”, “otter ai note taker”, “otter ai notetaker”, “otter ai pricing”, “otter ai speech to text”, “otter ai transcription”, “otter ai video transcription”, “otter app”, “otter meeting notes”, “otter transcribe”, “otter transcription”, “otter.ai”, “otterai”, “what is otter ai” and “www otter ai”, summed into one figure.
- **Rev**: Measured on the search terms “rev”, “rev audio transcription”, “rev captions”, “rev com”, “rev transcription” and “rev video transcription”, summed into one figure.
- **VEED**: Measured on the search terms “veed”, “veed ai”, “veed io” and “veed video editor”, summed into one figure.

- [Descript](/demand/global-en/brands/descript)
- [Happy Scribe](/demand/global-en/brands/happy-scribe)
- [Otter](/demand/global-en/brands/otter-ai)
- [Rev](/demand/global-en/brands/rev)
- [VEED](/demand/global-en/brands/veed)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among caption and subtitle tools worldwide?

In August 2026, VEED was the most searched among caption and subtitle tools worldwide, with an estimated 451K branded searches and 26.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Caption and subtitle tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/caption-and-subtitle-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/caption-and-subtitle-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.